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All Journal El-Arbah: Jurnal Ekonomi, Bisnis Dan Perbankan Syariah
Tasya Uzmah Ibnah Fuad
Universitas Islam As-Syafiiyah
Humanities Economics, Econometrics & Finance Education

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ADVERTISING AND MARKETING ETHICS OF SHARIA BANKING Kartika Saraswati; Tirtha Shafa Serena; Tasya Uzmah Ibnah Fuad; Husnul Khatimah Sylvia
El-Arbah: Jurnal Ekonomi, Bisnis Dan Perbankan Syariah Vol 3 No 02 (2019): El-Arbah: Jurnal Ekonomi, Bisnis Dan Perbankan Syariah
Publisher : Program Studi Perbankan Syari'ah Fakultas Agama Islam Universitas Islam As-Syafi'iyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/elarbah.v3i01.2187

Abstract

This article was prepared with the aim of describing an advertising code of ethics that is in accordance with sharia and the relevance of marketing to sharia banking. This paper is divided into several sections, the first explains the concept of islamic business ethics, the second part discusses islamic ethics about marketing, and the last discussion is about how to implement business ethics values derived from Muhammad’s praiseworthy in advertising islamic banking products.
Co-Authors Husnul Khatimah Sylvia Kartika Saraswati Khusnul Khatimah Tirtha Shafa Serena