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All Journal Jurnal Agriuma Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
yusnita yusnita
Universitas Teuku Umar
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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Kontribusi Pendapatan Usahatani Jagung Manis Terhadap Pendapatan Keluarga di Desa Langkak Kecamatan Kuala Pesisir Kabupaten Nagan Raya yusnita yusnita; Bagio; virda zikria; Qhisthina Atikah
Jurnal Agriuma Vol. 4 No. 2 (2022): Jurnal Agriuma Oktober
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agri.v4i2.8249

Abstract

Penelitian ini dilaksanakan selama bulan September 2022 di Desa Langkak Kecamatan Kuala Pesisir. Lokasi penelitian ini dipilih secara sengaja karena merupakan salah satu desa yang memberikan kontribusi pada produksi jagung di Kecamatan Kuala Pesisir. Adapun metode yang digunakan dalam penentuan jumlah sampel yaitu metode sensus. Maka sampel yang diambil adalah sebanyak 18 orang. Pengumpulan data yang digunakan menggunakan data primer dan sekunder. Tujuan dari penelitian ini untuk mengetahui berapa besar kontribusi pendapatan usahatani jagung. Teknik Analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif dan menggunakan rumus kontibusi pendapatan. Adapun jumlah kontribusi usahatani jagung pada pendapatan keluarga yaitu sebesar Rp. 1.526.923,59 atau dengan persentase 40,61%. Nominal ini termasuk kategori sedang dalam memberikan kontribusi terhadap pendapatan keluarga karena kontribusi terbesar diperoleh dari sumber pendapatan non pertanian yaitu sebesar Rp. 1.605.555,56 dengan persentase 42,70%. Kata Kunci : Usahatani Jagung Manis; Pendapatan keluarga; Kontribusi.
Pengaruh Konten Pemasaran dan Pemasaran Interaktif terhadap Minat Beli Produk Fashion Generasi Z pada Marketplace Shopee di Kabupaten Aceh Barat Yusnita Yusnita; Muzakir Muzakir; Cut Mega Putri
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/m2d9ay25

Abstract

This study aims to analyze the influence of content marketing and interactive marketing on the buying interest of fashion products among Generation Z on the Shopee marketplace in West Aceh Regency. This research uses a quantitative approach with an associative research design. The population in this study consists of Generation Z consumers who have purchased fashion products through the Shopee marketplace. The sampling technique used purposive sampling with a total sample of 96 respondents. Data were collected through questionnaires using a Likert scale. The data analysis method used was multiple linear regression analysis with the help of SPSS software. The results show that partially, content marketing has a positive and significant effect on buying interest, and interactive marketing also has a positive and significant effect on buying interest in fashion products among Generation Z on the Shopee marketplace. Simultaneously, content marketing and interactive marketing have a positive and significant effect on buying interest. The coefficient of determination (Adjusted R Square) value of 0.725 indicates that 72.5% of the variation in buying interest can be explained by content marketing and interactive marketing variables, while the remaining 27.5% is influenced by other factors outside the research model. The results of this study are expected to provide contributions for business actors in optimizing digital marketing strategies to increase consumer buying interest, especially among Generation Z.
Co-Authors Bagio Cut Mega Putri Qhisthina Atikah virda zikria