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All Journal JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) International Journal Administration, Business & Organization
Umar Syarif
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Journal : International Journal Administration, Business

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Faktor-faktor yang Menentukan Loyalitas Pelanggan Ahmad; Umar Syarif
International Journal Administration, Business & Organization Vol 1 No 1 (2020): Ijabo
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (233.296 KB) | DOI: 10.61242/ijabo.20.19

Abstract

The purpose of this study is to test the determinant factors that affect consumer loyalty. The independent variables used are the concept of product quality, service quality, and price. For this research, 98 consumers are used as samples. The data are gathered through questionnaires and survey methods. The researched data are processed using a mean test and multiple regression. The result of this study shows that product quality, service quality, and price partially affect consumer loyalty. Each research variable partially proves a very strong influence on consumer loyalty. The dominant factor influencing customer loyalty is price.
Co-Authors Ahmad Pizaini Pizaini