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All Journal Jurnal STIE Semarang (Edisi Elektronik) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
vioneta cattravelly pandji
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Economics, Econometrics & Finance Education

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MENTAL ACCOUNTING, ILUSI KEBAHAGIAN PADA KONSUMEN NOMOR BUNTUT ATAU TOGEL vioneta cattravelly pandji; Bambang Minarso
JURNAL STIE SEMARANG Vol 14 No 2 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v14i2.556

Abstract

This research aims to examine the effect of Mental Accounting Theory on the Illusion of Happiness, by providing evidence of a relationship between shopping behavior and fulfillment of happiness as described in the Illusionary Happiness Concept. This research was conducted in the Togel Semarang community using a questionnaire instrument which was processed using Regression Analysis, to Test Hypotheses
Pengaruh Self Atribution Bias, Mental Accounting, Familiarity Bias, Terhadap Pengambilan Keputusan Investasi (Studi kasus, Mahasiswa FEB UDINUS SEMARANG): Pengaruh Self Atribution Bias, Mental Accounting, Familiarity Bias, Terhadap Pengambilan Keputusan Investasi (Studi kasus, Mahasiswa FEB UDINUS SEMARANG) vioneta cattravelly Pandji; Entot Suhartono; Nila Tristiarini; Melati Oktafiyani
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 1 (2024): Februari 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i1.2071

Abstract

Abstract. This study aims to examine the influence of Influence, Mental Accounting, Familiarity Bias, Self Attribution Bias on Investment Decision Making by providing evidence of an increasing number of investors in the capital market, especially among students. This research was conducted by Udinus Semarang using a questionnaire instrument that was processed using Regression Analysis, to Hypothesis Test. The results showed the influence of Mental Accounting, Familiarity Bias, Self Attribution Bias on Investment Decision Making shown by the increase or increase in the number of investors in Indonesia, especially in the young investor or student category Keywords: Mental Accounting, Familiarity Bias, Self Attribution Bias, and Investment Decision Making
Co-Authors Bambang Minarso, Bambang Entot Suhartono Melati Oktafiyani Nila Tristiarini