Jurnal STIE Semarang (Edisi Elektronik)
Vol 14 No 2 (2022)

MENTAL ACCOUNTING, ILUSI KEBAHAGIAN PADA KONSUMEN NOMOR BUNTUT ATAU TOGEL

vioneta cattravelly pandji (udinus)
Bambang Minarso (Universitas Dian Nuswantoro)

Article Info

Publish Date
04 Sep 2022

Abstract

This research aims to examine the effect of Mental Accounting Theory on the Illusion of Happiness, by providing evidence of a relationship between shopping behavior and fulfillment of happiness as described in the Illusionary Happiness Concept. This research was conducted in the Togel Semarang community using a questionnaire instrument which was processed using Regression Analysis, to Test Hypotheses

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Journal Info
Jurnal STIE Semarang (Edisi Elektronik)
Website

Abbrev

jurnal

Publisher

Sekolah Tinggi Ilmu ekonomi Semarang

Subject

Economics, Econometrics & Finance Education

Description

JURNAL EKONOMI STIE SEMARANG is published by SEKOLAH TINGGI ILMU EKONOMI SEMARANG, Center Java, Indonesia. It is published three times a year February, June and October. JURNAL EKONOMI STIE SEMARANG is organized by the Lecturers of STIE SEMARANG and Journal Developer Team. The articles published in ...