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All Journal Mathvision : Jurnal Matematika
Anita Fujia
Universitas Pamulang
Mathematics

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PELANGGAN DENGAN MENGGUNAKAN REGRESI LOGISTIK BINER Anita Fujia; Tabah Heri Setiawan; Aden Aden
MathVisioN Vol 4 No 1 (2022): Maret 2022
Publisher : Prodi Matematika FMIPA Unirow Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (151.602 KB) | DOI: 10.55719/mv.v4i1.355

Abstract

Customer satisfaction is something that must be a priority for every company, especially in Indomaret Ahmad Dahlan 02. In customer satisfaction, there are many factors that influence it, namely service factors, product quality, price, cost and emotional. This study aims to determine the binary logistic regression model associated with factors that affect customer satisfaction Indomaret Ahmad Dahlan 02 and to determine factors that can significantly affect customer satisfaction Indomaret Ahmad Dahlan 02. The analytical method used is binary logistic regression analysis with 5 independent variables, namely Service , Product quality , Price , Cost and Emotional . Based on the results of the study, the best model was obtainedThe logistic regression model can be concluded that the independent variable has a positive and significant effect on customer satisfaction is service quality.
Co-Authors Aden Aden Fachry Abda El Rahman