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All Journal Pendhapa Kawruh : Journal of Language Education, Literature and Local Culture
Sri Hesti Heriwati, Sri Hesti
Unknown Affiliation
Arts Humanities Civil Engineering, Building, Construction & Architecture Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Semiotika Dalam Periklanan Heriwati, Sri Hesti
Pendhapa Vol 1, No 1 (2009)
Publisher : Pendhapa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (35.059 KB)

Abstract

To send the message of communication by entrusting it on an object, in this case advertisement or an event in which many people show interest, should use accurate words. Using words inaccurately,  the message can not be understood well. A language as a means of communication and communication itself is self-expression. Not only can each language be used to analyze structurally but also using semiotic approach, especially to advertisements. Besides an activity of communication, advertising is an activity of marketing. Basically an advertisement is the product of mass culture and of industrial society culture indicated by mass production and consumptions. It means that the mass are only viewed as consumers. Communication activity creates personal interactions using clear signs. Communication is also the division of behavioral elements or life style with a set of rules and the use of signs. From communication point of view, the manipulation of elements of a message depends on who the target is and through what media the advertisement should be expressed.The presence of advertising as  public service is meant to counter commercial advertisements because  they are often accused of increasing consumerism. Apart from that, advertising as a public service advertisement can be viewed using semiotic approach. Key words: language, advertisement, semiotics
Lagu menghubungkan masa lalu dengan masa kini: Analisis sosiolinguistik pertunjukan Didi Kempot Heriwati, Sri Hesti; Sularso, Sularso
Kawruh: Journal of Language Education, Literature and Local Culture Vol. 4 No. 2 (2022)
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/kawruh.v4i2.2835

Abstract

Ini adalah penelitian interdisiplin yang membahas fakta bahasa, sosial, dan fenomena pertunjukan Didi Kempot. Tinjauan sosiolinguistik pertunjukan digunakan sebagai paradigm kajian untuk melihat karya panggung Didi Kempot. Penelitian ini melihat bahwa terdapat hubungan yang menarik antara panggung pertunjukan Didi Kempot dengan bahasa pertunjukan. Penelitian ini memandang, panggung pertunjukan Didi Kempot tidak hanya bertindak sebagai tempat penelitian sosiolinguistik pertunjukan, tetapi juga secara bersamaan menjadi alat dan kerangka kerja bagi penelitian sosiolinguistik, sehingga kajian ini memiliki manfaat yang cukup signifikan dalam kajian interdisiplin, yakni hubungan antara musik, fenomena social, dan fenomena berbahasa. Tujuan penelitian ini adalah untuk melihat konektivitas masa lalu ke sekarang melalui lagu dalam tinjauan sosiolinguistik pertunjukan pada karya-karya panggung pertunjukan Didi Kempot. Penelitian kualitatif ini menggunakan metode etnografi virtual. Data dikumpulkan dengan teknik observasi lapangan dan terlibat dalam ruang virtual internet dengan masuk ke grup-grup “Sobat Ambyar Didi Kempot” yang ada di telegram, Instagram, dan facebook. Sedang pengamatan atas pertunjukan Didi Kemepot dilakukan dengan menggunakan platform youtube. Analisis dilakukan dengan mengidentifikasi terlebihdahulu indeksikalitas bahasa yang berpadu dengan pertunjukan musik, gerakan dan respon penonton terhadap penampilan Didi Kempot di panggung pertunjukan. Hasil penelitian ini menemukan bahwa, transmisi nilai-nilai budaya, dan makna konseptual bahasa pertunjukan menjadi ruang ekspresi bagi “Sobat Ambyar Didi Kempot,” kami juga melihat bagaimana sosiolinguistik pertunjukan mampu menunjukkan berbagi ragam budaya berbahasa dalam panggung pertunjukan, seperti munculnya istilah sobat ambyar, cendol dawet, raja campursari, Godfather of Broken Heart, Lord Didi, patah hati tanpa harus merasakan cinta, sebagai ekspresi berbahasa dalam panggung pertunjukan Didi Kempot.
Interior Design of AGHE Coffee & Resto with a Green Design Theme Through the Exploration of Sensory Experiences of the Five Senses Pradana, Albertus Agung Paskah; Agung Purnomo, Agung; Heriwati, Sri Hesti
Pendhapa Vol. 14 No. 1 (2023)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/pendhapa.v14i1.5421

Abstract

The interior design of AGHE Coffee & Resto, with a Green Design theme through the exploration of sensory experiences of the five senses, aims to create a unique design for AGHE Coffee & Resto that offers a distinctive experience to visitors through various stimuli received by the senses. The approach adopted in this design encompasses the themes of green design and industrial style as functional and ergonomic considerations. The design methodology employs Kurtz's programming method of orientation, base program, iterative programming, and design as feedback. The outcome is an interior design for AGHE Coffee & Resto that provides a novel sensation to space users through various stimuli the five senses receive. The scope of this design covers areas including the lobby and bar, guest waiting area, dining and drinking space, food storage area, employee space, kitchen, office, restroom, and prayer room. A distinctive advantage of this design is its focus on senses other than vision, which often gets sidelined in interior design projects.
Interior Design of AGHE Coffee & Resto with a Green Design Theme Through the Exploration of Sensory Experiences of the Five Senses Pradana, Albertus Agung Paskah; Agung Purnomo, Agung; Heriwati, Sri Hesti
Pendhapa Vol. 14 No. 1 (2023)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/pendhapa.v14i1.5421

Abstract

The interior design of AGHE Coffee & Resto, with a Green Design theme through the exploration of sensory experiences of the five senses, aims to create a unique design for AGHE Coffee & Resto that offers a distinctive experience to visitors through various stimuli received by the senses. The approach adopted in this design encompasses the themes of green design and industrial style as functional and ergonomic considerations. The design methodology employs Kurtz's programming method of orientation, base program, iterative programming, and design as feedback. The outcome is an interior design for AGHE Coffee & Resto that provides a novel sensation to space users through various stimuli the five senses receive. The scope of this design covers areas including the lobby and bar, guest waiting area, dining and drinking space, food storage area, employee space, kitchen, office, restroom, and prayer room. A distinctive advantage of this design is its focus on senses other than vision, which often gets sidelined in interior design projects.
Co-Authors Agung Purnomo, Agung Pradana, Albertus Agung Paskah Sularso Sularso, Sularso