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All Journal Community Empowerment IIJSE
Mira Rahmi
Universitas Pembangunan Nasional Veteran Jakarta, Depok, Indonesia
Arts Humanities Economics, Econometrics & Finance Education Public Health Social Sciences

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The Analysis of Factors Influencing Decisions on The Use of Sharia Banking in Generation Z in Jakarta Radja Rabbani Mahesazzumar; Mira Rahmi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 2 (2022): Sharia Economic: July, 2022
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i2.2124

Abstract

Islamic banking is currently growing and continues to have positive growth in recent times. Although the development is very rapid, it is still quite difficult for Islamic banking to compete with conventional banking. The study aimed to analyze the effect of the variables of religiosity, reputation, and location on the decision of Generation Z to use Islamic banking, especially in Jakarta. The data collection technique used a purposive sampling technique with 91 Islamic bank customers. The data analysis technique with SmartPLS 3.2 software. The results of the study are as follows (1) The religious variables have an insignificant effect on the decision to use Islamic banks, (2) the reputation variable has a significant effect on the decision to use Islamic banks, and (3) the location variable has a significant effect on the decision to use Islamic banks. The limitations of the study where the researcher only uses three independent variables and relatively small because it is only Generation Z in Jakarta. Hopefully, the research will be helpful for Islamic banking to take action to continue to improve its reputation and increase the distribution of bank locations to reach more people.
Efforts to develop micro, small, and medium enterprises through education on branding, design, and financial statements Anggi Angga Resti; Suharyati Suharyati; Mira Rahmi
Community Empowerment Vol 8 No 10 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.8977

Abstract

Design and branding play a crucial role in attracting potential consumers for micro, small, and medium enterprises (MSMEs) and influencing their purchasing decisions. However, many MSME entrepreneurs still lack a clear understanding of how design and branding function, particularly as tools for product uniqueness and global market competitiveness. This program partners with Griya UKM Cinere, involving 20 MSMEs specializing in handmade crafts and fashion. The primary goal of this community service is to educate the partners about the significance of design, branding, and financial statements in boosting sales and serving as effective digital marketing tools. The program includes interactive discussions and training sessions, resulting in increased awareness among partners regarding the vital aspects of branding, design, and financial statements. Evaluation outcomes indicate that 75% of the participants have gained a solid grasp of the materials presented.
Co-Authors Anggi Angga Resti Radja Rabbani Mahesazzumar Suharyati