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All Journal IIJSE Jurnal Pengabdian Masyarakat Jurnal Administrasi Negara
Antoni Antoni
Universitas Wijaya Putra, Surabaya, Indonesia
Humanities Economics, Econometrics & Finance Social Sciences Other

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Challenge and Opportunity of Marketing Digital-Based for Business Owners During Pandemic in Indonesia Titin Endrawati; B.M.A.S. Anaconda Bangkara; Sukma Irdiana; Antoni Antoni; Ade Perdana Siregar
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 2 (2022): Sharia Economic: July, 2022
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i2.2473

Abstract

Challenges and opportunities in marketing businesses relying on digital applications during the pandemic have been felt to be very diverse and complex. The study aimed to obtain scientific evidence of the challenges and opportunities of digital application-based business marketing. We discussed them under a phenomenological approach where we sought answers to gain a new understanding of a phenomenal event, namely marketing during a pandemic. To get the information, we needed to visit various sources of information, and we studied with a literature review system that involved data coding, evaluation, and interpretation of data. We did a virtual search of the data on several publications related to economic-based digital marketing issues during the pandemic. Finally, we concluded intending to get valid answers. Our data search was carried out electronically on several sources with a publishing period between 2010 and 2022 based on the results. After reviewing various sources and discussing them, we can conclude that digital-based marketing for a profitable and sustainable business has undoubtedly been proven to face many challenges and opportunities. The question mark is that not all business people and customers understand and can apply point technology, while the opportunity is that digital technology applications can innovate business marketing efforts efficiently, effectively, and productively.
Pengembangan Model Pendampingan Pelaku UMKM di kota Jember Berbasis Inkubator Bisnis untuk Meningkatkan Daya Saing di Era Digital Antoni Antoni; Karlin Karlin
Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2024): Jurnal Pengabdian Masyarakat (PENGAMAS)
Publisher : Jurnal Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/t9z0ac91

Abstract

Penelitian ini bertujuan untuk mengembangkan model pendampingan berbasis inkubator bisnis untuk meningkatkan daya saing Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota Jember dalam menghadapi tantangan era digital. Metode kegiatan meliputi analisis situasi lapangan, pengenalan kegiatan pendampingan, serta evaluasi melalui survei, wawancara, dan diskusi kelompok. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam pengetahuan dan keterampilan bisnis peserta, serta potensi pengembangan model pendampingan yang efektif untuk mendukung pertumbuhan UMKM di Kota Jember.
ANALISIS EFEKTIVITAS REALISASI KINERJA KEUANGAN PAJAK DAN RETRIBUSI PARKIR TERHADAP OPTIMALISASI PENDAPATAN ASLI DAERAH (PAD) PEMERINTAH KOTA SURABAYA PADA TAHUN 2020-2022 Joedith Erni Sukmawati; Antoni Antoni
ADMIN: Jurnal Administrasi Negara Vol. 1 No. 4 (2023): Jurnal Administrasi Negara
Publisher : CV. Adiba Aisha Amira

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Abstract

This research is to analyze the effectiveness of parking taxes and levies on the optimization of local revenue. The unit of analysis in this research is the target and realization of parking tax and levy in 2020-2022. This research is a qualitative research. The focus and dimensions in this research are the results of the analysis of the effectivity ratio of parking taxes and retributions on the optimalization of Surabaya City's local revenue in 2022 and the case of illegal parking attendants who are still scattered in the zone/non-zone parking area managed by the regional apparatus. Data was taken using observation, interview and documentation techniques. Based on the results of the analysis of the effectivity of parking tax in 2020 is very effective at 101.81% of the specified target, but in 2021 and 2022 it is not effective against the specified target. So, it can be summarized that parking taxes and retributions are ineffective and contribute very little to the optimization of local revenue. For the Surabaya City Regional Revenue Agency and Transportation Agency, it is therefore necessary to explore the potential for tax revenue and parking levies in optimizing regional own revenue.
Co-Authors B.M.A.S. Anaconda Bangkara Endrawati, Titin Irdiana, Sukma Joedith Erni Sukmawati Karlin Karlin Siregar, Ade Perdana