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All Journal Journal of Innovation Research and Knowledge IIJSE
Endrawati, Titin
Politeknik APP Jakarta, Indonesia
Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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ANALYSIS OF FACTORS AFFECTING EMPLOYEE PERFORMANCE I Nyoman Tri Sutaguna; Titin Endrawati; Adrian Febriana Dima; Harfiahanj Indah Rakhma Ningtyas; Rinovian Rais
Journal of Innovation Research and Knowledge Vol. 2 No. 6: November 2022
Publisher : Bajang Institute

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Abstract

The purpose of this study to discuss about analysis of factors affecting employee performance. In this study, researchers used a type of causal associative research with a quantitative approach. In this study, the population will be employees, totaling 85 people. If the total population is less than 100 people, then the total number of samples taken is 85 people as the sample of this study. The analytical method uses multiple linear regression analysis. The research results show that motivation has a positive and significant effect on employee performance. Leadership has a positive and significant effect on employee performance. Organizational culture has a positive and significant effect on employee performance
Challenge and Opportunity of Marketing Digital-Based for Business Owners During Pandemic in Indonesia Titin Endrawati; B.M.A.S. Anaconda Bangkara; Sukma Irdiana; Antoni Antoni; Ade Perdana Siregar
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 2 (2022): Sharia Economic: July, 2022
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i2.2473

Abstract

Challenges and opportunities in marketing businesses relying on digital applications during the pandemic have been felt to be very diverse and complex. The study aimed to obtain scientific evidence of the challenges and opportunities of digital application-based business marketing. We discussed them under a phenomenological approach where we sought answers to gain a new understanding of a phenomenal event, namely marketing during a pandemic. To get the information, we needed to visit various sources of information, and we studied with a literature review system that involved data coding, evaluation, and interpretation of data. We did a virtual search of the data on several publications related to economic-based digital marketing issues during the pandemic. Finally, we concluded intending to get valid answers. Our data search was carried out electronically on several sources with a publishing period between 2010 and 2022 based on the results. After reviewing various sources and discussing them, we can conclude that digital-based marketing for a profitable and sustainable business has undoubtedly been proven to face many challenges and opportunities. The question mark is that not all business people and customers understand and can apply point technology, while the opportunity is that digital technology applications can innovate business marketing efforts efficiently, effectively, and productively.
Co-Authors Adrian Febriana Dima Antoni Antoni B.M.A.S. Anaconda Bangkara Harfiahanj Indah Rakhma Ningtyas I Nyoman Tri Sutaguna Irdiana, Sukma Rinovian Rais Siregar, Ade Perdana Widodo, Anung