Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal AKMENIKA
Ramadan Gibrihi
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Keahlian, Kepercayaan, Daya Tarik, Keakraban, Kesukaan, dan Kesamaan Influencer Tiktok terhadap Keterikatan Merek Kasnowo; Ramadan Gibrihi; Anindita Imam Basri
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 19 No. 2 (2022): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v19i2.4155

Abstract

This study has the effect of expertise, trust, attar ctiveness, familiarity, liking, and similarity of TikTok influencers on brand engagement. The research was conducted in the Special Region of Yogyakarta in 2022. The population of this study were all TikTok users in Yogyakarta. The sample of this research is 140 respondents. The sampling technique in this study used a non-probability sampling technique using a purposive sampling method and this study used multiple linear regression analysis. The results of this study obtained the following regression equation. The results of this study prove that expertise has a positive and significant effect on brand attachment, trust has a positive and significant effect on brand attachment, attractiveness has a positive and significant effect on brand attachment, familiarity has a positive and significant effect on brand attachment, liking has a positive and insignificant effect on engagement. brand, and similarity has a positive and significant effect on brand attachment. The results of the study of six independent variables have a simultaneous influence on buying interest. This study is explained by the adjusted R Square of 43.3%.
Co-Authors Anindita Imam Basri kasnowo, kasnowo