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All Journal Persona: Jurnal Psikologi Indonesia
Eva Suminar, Eva
Universitas 17 Agustus 1945 Surabaya
Decision Sciences, Operations Research & Management Education Health Professions Physics Social Sciences

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Konsep Diri, Konformitas dan Perilaku Konsumtif pada Remaja Suminar, Eva; Meiyuntari, Tatik
Persona:Jurnal Psikologi Indonesia Vol 4 No 02 (2015)
Publisher : Faculty of Psychology Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/persona.v4i02.556

Abstract

Abstract. . The purpose of this study is to examine the correlation between self-conceptand conformity with adolescent consumer behavior. Research variables were measuredusing a consumer behavior scale, self concept scale and conformity scale. Subjects were60 students at 2nd grade SMA Darut Taqwa Pasuruan. Data were analyzed usingregression analysis. The results showed that self-concept and conformity significantlyassociated with consumer behavior. Separately, self-concept significantly has a negativecorrelation with consumer behavior. Meanwhile, conformity did not correlatesignificantly with consumer behavior.Keywords: Consumer behavior, Self concept, Conformity, Adolescent
Co-Authors Tatik Meiyuntari, Tatik