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All Journal CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Jurnal Pengabdian Masyarakat Asia
Adriani Kala'lembang
Institut Teknologi dan Bisnis Asia Malang
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Penguatan Budaya Literasi Melalui Karya Ilmiah Siswa-Siswi SMK Mahardika Malang Karangploso Lilis Widayanti; Widya Adhariyanty Rahayu; Adriani Kala'lembang; Vivi Aida Fitria
Jurnal Pengabdian Masyarakat Vol 3 No 1 (2022): Jurnal Pengabdian Masyarakat
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v3i1.1222

Abstract

Penulisan karya ilmiah merupakan suatu kegiatan untuk mengekpresikan pemahaman tentang suatu permasalahan yang dihadapi dengan secara logis dan terstruktur. Artinya dalam melakukan penulisan diperlukan suatu metodologi sehingga diperoleh suatu hasil yang sistemastis dan dapat dipertanggung jawabkan. Oleh karena itu, sangatlah penting untuk memahami dan mengerti akan langkah-langkah dan proses dalam pembuatan sutau karya ilmiah hingga sampai dapat dipublikasikan. Pembelajaran pastinya hasrus dimulai sejak dini, agar dikemudian diperoleh pemahaman yang baik dalam menghasilkan suatu karya ilmiah. Pada kesempatan ini pembelajaran yang kami lakukan bekerja sama dengan salah satu mitra sekolah, yaitu SMK Mahardika. Dimana proses pembelajaran kami berusaha untuk memberikan pemahaman tentang manfaat menyusun suatu karya ilmiah hingga berhasil sampai ke dalam publikasi.
The Use of SEO in Efforts to Increase Instagram Visitors at UD Bima Baru Adriani Kala'lembang; Widya Adhariyanty Rahayu; Lilis Widayanti; Vivi Aida Fitria; Suastika Yulia Riska
Jurnal Pengabdian Masyarakat Vol 4 No 2 (2023): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v4i2.1901

Abstract

Purpose: This research addresses increasing online sales competition and the use of SEO techniques, focusing on UD Bima Baru's Instagram. Method: This study employs a mixed-method research approach. The research design involves a combination of qualitative and quantitative elements to comprehensively investigate the impact of SEO techniques on online sales via Instagram. Data collection encompasses surveys, website traffic analytics, and content analysis of the Instagram account. Statistical analysis and content coding are utilized to derive meaningful insights from the collected data. Practical Applications: Our findings offer practical advantages, enhancing online visibility, engagement, and sales benefiting businesses across industries. Conclusion: This research highlights SEO's effectiveness in boosting visitor traffic and sales, offering actionable insights for thriving in the digital marketplace.
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN RETENSI KARYAWAN TERHADAP KINERJA KARYAWAN LUKE ARTISAN BAKERY MALANG Yeny Reza Dwiningsih; Adriani Kala'lembang
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 9 No. 1 (2025)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v9i1.22674

Abstract

This study focuses on examining the impact of transformational leadership and employee retention on employee performance at Luke Artisan Bakery Malang, a SMEs in the culinary sector. The data analysis results show that neither transformational leadership nor employee retention has a significant effect on employee performanc. This indicates that leadership effectiveness should not be generalized, but adapted to organizational characteristics such as employee education, work culture, and daily operational dynamics. Moreover, high employee retention does not necessarily lead to optimal performance if not supported by work motivation, employee engagement, and adequate development programs. The findings of this study encourage a recommendation for a more contextual leadership approach and adaptive human resource management strategies within the SMEs environment.
Co-Authors Fitria, Vivi Aida Lilis Widayanti Suastika Yulia Riska Widya Adhariyanty Rahayu Yeny Reza Dwiningsih