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All Journal Jurnal Penelitian Pendidikan Indonesia
Maudy Mikha Maria Tambayong
Universitas Pelita Harapan, Jakarta
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The impact of service quality attributes of beauty parlors towards customer loyalty through customer satisfaction and trust Maudy Mikha Maria Tambayong; Pauline h. Pattyranie tan
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 8, No 3 (2022): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020221574

Abstract

This study aims to determine examine the positive impact of customer loyalty in a beauty parlor through customer satisfaction. The survey method was carried out in research using a questionnaire. This research is a random sampling research with a total of 144 Sister’s Beauty Studio customers as respondents. The data analysis used the PLS-SEM approach with the help of the SMART-PLS program. The result showed tangibility, reliability, assurance, empathy and responsiveness did have positive impacts on customer satisfaction. Furthermore, the research also handed out customer satisfaction has a positive impact on customer loyalty and hence customer trust.
Co-Authors Tan, Pauline H. Pattyranie