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Trade Integration Indonesia-ASEAN4 in AEC Era: A Case of Wood-based Products Tan, Pauline Henriette Pattyranie
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 21, No 1 (2020): The Winners (In Press)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v21i1.5888

Abstract

The research was conducted to find out the level integration intensity using Grubel-Lloyd index. Moreover, since Horizontal and Vertical Intra-Industry Trade (IIT) could be distinguished, it was important to find out whether Indonesia-ASEAN4 IIT of wood-based products was in one of these categories. The Hufbauer index had been used as the measurement of product differentiation. Therefore, it could be the basic information for taking policy to boost Indonesia-ASEAN IIT for this industry. The data used comprise annual statistics of wood-based product export and import between Indonesia and ASEAN4 from 2010 to 2016 which were divided into eight categories of five digits ISIC. The Grubel-Lloyd index result shows that only ISIC 16102 has achieved strong integration, the others are still in mild and even weak integration. The Hufbauer index results show that all the values approached to zero, indicated that overall wood-based products traded by Indonesia-ASEAN4 are horizontally differentiated.
THE INFLUENCE OF COUNTRY IMAGE, BRAND FAMILIARITY, PRODUCT QUALITY, AND SOCIAL INFLUENCE TOWARDS PURCHASE INTENTION : THE CASE STUDY OF SAMSUNG Jacob, Michael Rusiviro; Tan, Pauline Henriette Pattyranie
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 8, No 1 (2021): JMBI UNSRAT Volume 8 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v8i1.34047

Abstract

Abstract:  The smartphone industry has grown rapidly in recent years, and one of the market leaders is Samsung. Over the past few years, Samsung has been remaining as the top brand in the smartphone industry worldwide and has maintained its market share in the world. However, this is not the case in Indonesia. In recent years, Samsung in Indonesia has also experienced a dwindling market share, that is why it is interesting to conduct in-depth research on its consumer purchase intentions. Therefore, this study utilizes Country Image, Product Quality, Brand Familiarity as independent variables to explore their influence on Samsung smartphone purchase intentions to examine the nature of Samsung’s consumer purchase intentions and then to provide some recommendations on how Samsung can increase its market share in Indonesia. This study used primary data by using convenience sampling. The data analysis used Structural Equation Modeling (SEM) through SmartPLS and the results showed that Product Quality, Brand Familiarity, and Social Influence had a positive and significant effect on Purchase Intention, while the State Image proved insignificant. Abstrak: Industri smartphone telah berkembang pesat dalam beberapa tahun terakhir, dan salah satu pemimpin pasarnya adalah Samsung. Selama beberapa tahun terakhir, Samsung telah bertahan sebagai merek teratas dalam industri ponsel pintar di seluruh dunia dan telah mempertahankan pangsa pasarnya di dunia. Namun tidak demikian halnya di Indonesia. Dalam beberapa tahun terakhir, Samsung di Indonesia juga mengalami pangsa pasar yang semakin menipis, oleh karena itu menarik untuk dilakukan penelitian mendalam tentang niat beli konsumennya. Oleh karena itu, penelitian ini memanfaatkan Country Image, Kualitas Produk, Brand Familiarity sebagai variabel independen untuk mengeksplorasi pengaruhnya terhadap niat beli smartphone Samsung untuk mengetahui sifat niat beli konsumen Samsung dan kemudian memberikan beberapa rekomendasi bagaimana Samsung dapat meningkatkan pangsa pasarnya di Indonesia. Penelitian ini menggunakan data primer dengan menggunakan convenience sampling. Analisis data menggunakan Structural Equation Modeling (SEM) melalui SmartPLS dan hasil penelitian menunjukkan bahwa Kualitas Produk, Keakraban Merek, dan Pengaruh Sosial berpengaruh positif dan signifikan terhadap Niat Membeli, sedangkan Citra Negara terbukti tidak signifikan  Keywords:  International business, global marketing, consumer behaviour, purchase intention, country image, product quality, brand familiarity, social influence Kata Kunci:    Bisnis internasional, pemasaran global, perilaku konsumen, niat membeli, citra negara, kualitas produk, keakraban merek, pengaruh sosial
THE INFLUENCE OF COUNTRY-OF-ORIGIN IMAGE, BRAND IMAGE, AND BRAND EVALUATION ON PURCHASE INTENTION TOWARDS NIKE BRAND IN JABODETABEK Mujahidah, As Syifa; Tan, Pauline Henriette Pattyranie
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 8, No 1 (2021): JMBI UNSRAT Volume 8 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v8i1.34135

Abstract

Abstract: The athletic footwear industry is growing rapidly in both global and domestic markets, and one of the major global brand players is Nike, which holds the largest market share in the world, followed by Adidas. However, this did not happen in the Indonesian market where Nike was beaten by Adidas to take second place. The difference in this condition is interesting to investigate further about the factors that can influence the buying interest of Indonesian consumers towards the Nike brand, especially in the Greater Jakarta area. Therefore, further research was conducted to determine whether the image of the country of origin, brand image, and brand evaluation could influence purchase interest, through data from 220 respondents who live in Jabodetabek. The hypothesis tested using PLS-SEM shows that all variables have a positive correlation in influencing consumer purchase intentions of the Nike brand, except for the country of origin. The findings in this study will be of great benefit to consumers, marketers and researchers in the future, especially those involved directly and indirectly with the United States and the Nike brand. Abstrak: Industri alas kaki atletik berkembang pesat baik di pasar global maupun pasar domestik, dan salah satu pemain merek global utama adalah Nike, yang memegang pangsa pasar terbesar di dunia, diikuti oleh Adidas. Namun hal tersebut tidak terjadi di pasar Indonesia dimana Nike dikalahkan oleh Adidas untuk menempati posisi kedua. Perbedaan kondisi ini menarik untuk diteliti lebih jauh mengenai faktor-faktor yang dapat mempengaruhi minat beli konsumen Indonesia terhadap merek Nike, khususnya di wilayah Jabodetabek. Oleh karena itu, penelitian lebih lanjut dilakukan untuk mengetahui apakah citra negara asal, citra merek, dan evaluasi merek dapat mempengaruhi minat beli, melalui data dari 220 responden yang berdomisili di Jabodetabek. Hipotesis yang diuji menggunakan PLS-SEM menunjukkan bahwa semua variabel memiliki korelasi positif dalam mempengaruhi niat beli konsumen atas merek Nike, kecuali negara asal. Temuan dalam studi ini akan sangat bermanfaat bagi konsumen, pemasar, dan peneliti di masa mendatang, terutama yang terlibat langsung dan tidak langsung dengan Amerika Serikat dan merek Nike.
PENGARUH STRES KERJA, LINGKUNGAN KERJA, DAN KEBIJAKAN KEHIDUPAN KERJA TERHADAP TURNOVER INTENTION PADA RUMAH SAKIT DI KOTA JAKARTA PUSAT Setiawan, Shirleena; Pauline H Pattyranie Tan
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 2 (2021): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (444.249 KB) | DOI: 10.32670/fairvalue.v4iSpesial Issue 2.842

Abstract

The purpose of this study was to examine whether 1) There is an influence between work stress on turnover intention at a Hospital in Central Jakarta, 2) There is an influence between the work environment on turnover intention at a Hospital in Central Jakarta, 3) There is an influence between work life policies on turnover intention in hospitals in Central Jakarta. The selected sample amounted to 150 respondents nurses in hospitals in Central Jakarta. The results show that there is a significant positive effect between work stress and work environment on turnover intention. Furthermore, the next finding is that there is no positive influence between work life policies on turnover intention.
The Role of Perceived Usefulness and Perceived Ease-of-Use toward Satisfaction and Trust which Influence Computer Consumers’ Loyalty in China Nicholas Wilson; Keni Keni; Pauline Henriette Pattyranie Tan
Gadjah Mada International Journal of Business Vol 23, No 3 (2021): September-December
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.32106

Abstract

This study was commenced in order to examine the impact that both perceived usefulness and perceived ease-of-use had toward consumers’ loyalty within the computer industry in China, either directly or indirectly through satisfaction and trust. This current study utilized the survey method; questionnaires were selected as the instrument which would be used to collect all of the data from the respondents. All of the questionnaires were electronically distributed through an online survey site to a total of 400 respondents, who originated from, or were living in, five cities in China. After gathering and assessing all of the collected data, a total of 346 items of data were deemed usable, thus enabling these sets of data to be further analyzed by this study. All of these data were further analyzed using the partial least squares-structural equation modeling (PLS-SEM) method using SmartPLS 3.3.2 software. Based on the results obtained through the data’s analyses, the authors would like to conclude that both perceived usefulness and perceived ease-of-use had a positive and significant impact on customer satisfaction, trust and customer loyalty within China’s computer industry. Furthermore, in this study, both customer satisfaction and trust have been found to positively mediate the impact of perceived usefulness and perceived ease-of-use toward customer loyalty; trust serves as a better mediator compared to satisfaction. Meanwhile, this study contributed to the expansion and the enrichment of the literature in the field of marketing by thoroughly examining the implementation of the technology acceptance model (TAM) in predicting customer loyalty within China’s computer industry.
The Effect of Website Design Quality and Service Quality toward Repurchase Intention in the E-commerce Industry: A Cross-Continental Analysis Nicholas Wilson; Keni Keni; Pauline Henriette Pattyranie Tan
Gadjah Mada International Journal of Business Vol 21, No 2 (2019): May-August
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (420.869 KB) | DOI: 10.22146/gamaijb.33665

Abstract

The purpose of this study is to examine and understand the effect of website design quality and service quality toward consumers’ repurchase intention in the Asian, European, American, and Australian e-commerce industry. This research implemented survey method, in which questionnaires were chosen as instruments for data collection. A total of 1000 questionnaires were electronically distributed to the respondents across four continents, in which a total of 869 were deemed usable. Out of 869 questionnaires, a total of 200 questionnaires collected from respondents living in the Asian continent, 189 questionnaires collected from respondents living in the American continent, 243 questionnaires collected from respondents living in the European continent, and 237 questionnaires collected from respondents living in the Australian continent. This research implemented PLS-SEM method to analyze and generate findings from the data. Based on the results generated from the analysis of the data, it could be concluded that in the Asian, Australian, and European continents, service quality played a more important and significant role in affecting consumers’ repurchase intention in the e-commerce industry compared to website design quality. In contrast, the results generated in this research also concluded that website design quality played a more important role in affecting consumers’ repurchase intention in the American e-commerce industry. Furthermore, customer satisfaction mediated the relationship between website design quality and service quality toward consumers’ repurchase intention in the Asian, Australian, European, and American e-commerce industry.
Trade Integration Indonesia-ASEAN4 in AEC Era: A Case of Wood-based Products Pauline Henriette Pattyranie Tan
The Winners Vol. 21 No. 1 (2020): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v21i1.5888

Abstract

The research was conducted to find out the level integration intensity using Grubel-Lloyd index. Moreover, since Horizontal and Vertical Intra-Industry Trade (IIT) could be distinguished, it was important to find out whether Indonesia-ASEAN4 IIT of wood-based products was in one of these categories. The Hufbauer index had been used as the measurement of product differentiation. Therefore, it could be the basic information for taking policy to boost Indonesia-ASEAN IIT for this industry. The data used comprise annual statistics of wood-based product export and import between Indonesia and ASEAN4 from 2010 to 2016 which were divided into eight categories of five digits ISIC. The Grubel-Lloyd index result shows that only ISIC 16102 has achieved strong integration, the others are still in mild and even weak integration. The Hufbauer index results show that all the values approached to zero, indicated that overall wood-based products traded by Indonesia-ASEAN4 are horizontally differentiated.
Effect of Perceived Healthcare Service Quality on Patient Loyalty Mediated by Patient Satisfassction at XY Hospital (Servqual Dimensional Approach) Lidya Suryany Holiwono; Pauline H. Pattyranie Tan
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2932

Abstract

The purpose of this study was to determine 1) the effect of hospital safety on patient satisfaction, 2) the effect of infrastructure on patient satisfaction, 3) the effect of staff competence on patient satisfaction, and 4) the influence of hospital safety, infrastructure and staff competence on patient loyalty mediated by patient satisfaction. At XY Hospital. The results of the study show several findings 1) the effect of hospital safety on patient satisfaction shows that the relationship between the two is positive 2) the influence of infrastructure on patient satisfaction shows that the quality of infrastructure increases, patient satisfaction also increases, 3) the influence of staff competence on patient satisfaction shows a direct influence by staff competence on patient satisfaction, 4) the effect of patient satisfaction on patient loyalty shows that patient satisfaction has a significant and positive effect on patient loyalty, the effect of hospital safety on patient loyalty mediated by patient satisfaction shows that health services affect patient loyalty through patient satisfaction. The effect of infrastructure on patient loyalty mediated by patient satisfaction shows that there is an indirect effect of hospital infrastructure on patient loyalty mediated by patient satisfaction. The effect of staff competence on patient loyalty by mediating patient satisfaction shows that there is a significant indirect effect of staff competence on patient loyalty mediated by patient satisfaction.
The Influence of Job Stress, Job Satisfaction & Organizational Commitment Towards Turnover Intention for Millennials and Generation Z Employees in Internet Companies in Indonesia Yosef Budiman; Pauline H. Pattyranie Tan
Jurnal Mantik Vol. 5 No. 4 (2022): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Internet companies managed to become industry of choice of younger generations to work. Nevertheless, the industry faced challenges in terms of managing people, which is soaring high turnover rate. This problem, apart from costly for the organization, might harm organization's overall performance. Research is performed to identify if job stress that is presumed to be high among Millennials and Generation Z significantly influence turnover intention and other HR metrics such as job satisfaction and organizational commitment. While, explain if other factors might be having more influence to turnover intention. This research collects data from 103 respondents across job function, gender, tenure within the organization and marital status. The respondents are all working for internet companies in Indonesia, and below 40 years old of age (to be considered millennials and generation Z). Data analysis is performed using Partial Least Square - Structural Equation Modelling (PLS-SEM). Based on the hypothesis testing, it is concluded that there is significant influence between job stress towards job satisfaction and organizational commitment (which can be problematic for the organization). In addition, organizational commitment has significant influence towards turnover intention of these group of employees.
Factors that Influence Consumers Purchase Intention in Buying Over the Counter Drug Online Chiquita Purnomo; Pauline H Pattryanie Tan
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (769.923 KB)

Abstract

The use and development of the online internet in all areas of activity has become part of people's habits, a behavior that allows people to adapt and find new solutions for market players, especially in the pharmaceutical sector in carrying out their sales activities online. Over the counter drug market growth especially in online channel. The purpose of this research was to determine the factors that influence consumer purchase intention in buying over the counter drug online. Technology Acceptances Model (TAM) and Virtual Experiential Marketing (VEM) as exogenous variable, trust as mediating variable and purchase intention as endogen variable. The study were analyzed using the Smart PLS- Structural Equation Model (SEM) third edition and it was conducted with electronic questionnaires using purposive sampling technique to consumers who purchased over the counter drug online in the last 6 months. The number of respondents in this study was 174 respondents. The results found that Technology Acceptances Model (TAM) and Virtual Experiential Marketing (VEM) variables had a positive effect on trust. Trust can mediate Technology Acceptances Model (TAM) with purchase intention and trust can mediate Virtual Experiential Marketing (VEM) with purchase intention. Furthermore, Technology Acceptances Model, Virtual Experiential Marketing and trust have a positive effect on purchase intention.