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SEXISME BAHASA DALAM TELEVISI Heriyanti, Rina
Yinyang: Jurnal Studi Islam Gender dan Anak Vol 9 No 2 (2014)
Publisher : Pusat Studi Gender dan Anak (PSGA) IAIN Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (514.294 KB)

Abstract

Abstrak: Artikel ini mengungkapkan penggunaan bahasa di media massa yang merefleksikan bahasa laki-laki dan perempuan. Berbagai progam di televisi menampilkan secara jelas perbedaan bahasa di atara keduanya. Para lelaki semakin berani muncul dengan gaya perempuan dan bertutur seperti perempuan untuk tujuan menarik dan mengihur pemirsa. Selain itu juga muncul stigma yang melekat terhadap perempuan sebagai obyek dalam media massa ini yang dapat dilihat dari bahasa yang digunakan yang berpotensi mempengaruhi pemaknaan yang terjadi pada pemirsa. Kondisi ini tentu menimbulkan dampak negatif bagi audien. Oleh karenanya, desain program siaran hendaknya mempertimbangkan segi-segi kebahasaan yang berpotensi menimbulkan gejala kurang baik di masyarakat. Pertimbangan demi menembus rating tertinggi tidak serta merta menutup mata terhadap potensi bahasa yang bisa merendahkan atau melecehkan suatu kaum. Abstract: This article discusses the use of language in the massmedia that reflect the language of men and women. Some various programs on television show a clear difference between the two. The men appear more daring to imitate women style and speak like women for the purpose of attracting and entertaining the audience. It also appearst he stigma attached to women as objects in the massmedia that can be seen from the language used that could potentially affect the meaning that occurs in the viewer. This condition would cause a negative impact to the audience. Therefore, the design of broadcast programs should consider the aspects of language that could potentially cause adverse effect in the community. Consideration to get the highest rating does not necessarily turn into a blind eye to the potential language that could degrade or harass people. Kata Kunci: Media Massa, Televisi, Pesan, Bahasa Laki-laki, dan Makna.
BAHASA INGGRIS DALAM IKLAN BUSANA MUSLIMAH PADA MAJALAH AULIA Heriyanti, Rina
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol 7 No 2 (2013)
Publisher : Fakultas Dakwah IAIN Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.876 KB) | DOI: 10.24090/komunika.v7i2.378

Abstract

This paper discusses the use of English in the advertisement of muslim clothes in massmedia. Muslim clothes has been a part of modern life style and has taken different image as atraditional lifestyle to a modern one. Wearing muslimah cloth is no longer considered as oldfashioned but as a trendy and fashionable life style.The English language used in the advertisements of muslim cloth contains popularvocabulary. This paper discussed the linguistic accuracy of the use of words. This linguisticperspective indicates whether the advertisements follow the linguistic rules or go with theirown logics.The use of English in the advertisement has a benefit of indirect understanding of theadvertisement content because readers should think for some time about the meaning. It isdifferent from those totally written in Bahasa Indonesia, which tend to make the readers skipthe pages because they can directly understant the content of the advertisement.
Text VS Discourse: Reformulating the Definition, Integrating Different Perceptions Muttaqien, Muhammad Zainal; Ulinnuha, Roma; Heriyanti, Rina
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 15 No. 2 (2024): Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v15i2.9809

Abstract

There have long been different perceptions on what text and discourse are. Some experts in linguistics view these two objects as the same thing whereas others see them as two different forms. Occasionally, text and discourse are parallel to each other but often the former is seen as the subordinate of the latter and vice versa. This paper aimed at formulating new definitions of text and discourse in order to clarify the nature of each as well as the relations that may exist between them. The method applied in this study was by collecting as many as definitions of text and discourse as stated by linguistic experts and quoted in references. These data were then compared and contrasted to find out the similarities and the differences between the objects for drawing a conclusion in the form of definitions and descriptions that precisely represent the characteristics of each. The result shows that, text and discourse share both similarities and differences. At certain level, they can be seen as the same entity but in other conditions one may take position as part of the other.