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All Journal OPSI Religio : Jurnal Studi Agama-agama Proceedings of International Conference on Da'wa and Communication Green Intelligent Systems and Applications Jurnal Transformasi Administrasi IBDA': Jurnal Kajian Islam dan Budaya Madani: Multidisciplinary Scientific Journal TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Indonesian Journal of Political Studies Jurnal Politique The Sociology of Islam
Muchammad Ismail
IAIN Sunan Ampel Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Dinamika Konsumsi dan Promosi di Era Digital: Optimalisasi Media Sosial oleh Self Photo Studio JITC Surabaya Arief, Keisya Louivida Putri; Ismail, Muchammad
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 3 No. 4 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mengkaji dinamika konsumsi dan strategi promosi di era digital dengan fokus pada optimalisasi media sosial oleh Self Photo Studio JITC Surabaya. Dalam era yang ditandai oleh dominasi visual dan interaksi daring, media sosial seperti Instagram dan TikTok tidak hanya menjadi saluran informasi, tetapi juga membentuk perilaku konsumtif dan identitas pengguna, khususnya Generasi Z. Melalui pendekatan kualitatif deskriptif, data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa visualisasi konten, tren viral, serta penggunaan fitur seperti hashtag dan ulasan daring memainkan peran penting dalam menarik minat konsumen. Strategi content marketing yang diterapkan oleh JITC terbukti efektif dalam membangun keterlibatan emosional dan memperluas jangkauan pasar. Penelitian ini menegaskan bahwa konsumsi digital bersifat simbolik dan erat kaitannya dengan representasi diri di ruang media sosial.
A systematic review insights on integrating augmented reality into surgical training & clinical practice surgery Ismail, Muchammad; Baroroh, Dawi Karomati; Agarwal, Aanchal
OPSI Vol 18 No 2 (2025): OPSI - December 2025
Publisher : Jurusan Teknik Industri, Fakultas Teknologi Industri UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/opsi.v18i2.15550

Abstract

Augmented Reality (AR) is increasingly recognized as a key enabler of future healthcare innovation, particularly in advancing medical education, clinical training, and surgical procedures. This study presents a Systematic Literature Review (SLR) of AR integration in the medical domain, analysing 62 peer-reviewed articles from the Scopus database. The review explores five aspects: interaction devices, AR functions, AR impacts, solution validation methods, and medical implementation stages. Results reveal that appearance is the most dominant AR function (41%), followed by procedural guidance in both training and real clinical settings (24% each). Head-Mounted Displays (HMDs) are the most widely used interaction device (67%), offering immersive and real-time visual support. AR integration is most prevalent during the intra-operative phase (44%). Reported AR impacts commonly span multiple dimensions, including enhanced accuracy, effectiveness, efficiency, error, and educational outcomes (37%). Validation methods are primarily based on statistical analysis (40%). This review underscores AR’s growing role in transforming healthcare delivery, medical education, and highlights opportunities for future development in multifunctional AR systems, cost-benefit analyses, and expansion into additional medical subspecialties.
Analisis SWOT dalam Optimalisasi Branding Self Photo Studio Jatim Information Technology Creative Surabaya Sebagai Ujung Tombak Pendapatan bagi UPT PMPITK Raden Burhanuddin Try Pratama Rahmatullah; Muchammad Ismail
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 11 (2025): December 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17972439

Abstract

This study aims to analyze the optimization of self photo studio in Jatim Informaton Technology Creative (JITC) Surabaya as part of an effort to increase Local Original Income (PAD) by utilizing less productive government assets. JITC was initially a facility provided by the government, more precisely by the Department of Industry and Trade and managed by the UPT for Development of Industrial Product Quality and Creative Technology as a place for start-ups to develop. This study uses qualitative research methods with analytical techniques and SWOT analysis approaches to identify strengths, weaknesses, opportunities, and threats in managing service branding. Although this service is fully supported by the government, this service is still lacking in its development, therefore this study recommends the need to strengthen the branding strategy at the JITC self photo studio is very necessary in order to develop and contribute to increasing East Java PAD.
Co-Authors Achmad Pratama Rifai Agarwal, Aanchal Ali Maksum Arief, Keisya Louivida Putri Dawi Karomati Baroroh Holilah Holilah, Holilah Khalifah, Siti Mu'adi, Sholih Nguyen , Huu Tho Nurraudah, Restu Pratama, Dhika Wahyu Raden Burhanuddin Try Pratama Rahmatullah Riyanto Riyanto