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All Journal Business and Finance Journal Journal of Applied Management and Business (JAMB)
Annisa Kaffi
Universitas 17 Agustus 1945 Surabaya
Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

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The Effect of Shopping Enthusiasm, Shopping Motivation, and Visiting Experience on Tourist Satisfaction in East Java Tourism Village Siti Mujanah; Sumiati Sumiati; Candraningrat Candraningrat; Annisa Kaffi; Chilmaniya Baril Haq
Jurnal Bisnis dan Keuangan Vol 7 No 2 (2022): Business and Finance Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v7i2.3492

Abstract

The tourism village is a government program that aims to reduce poverty in the community around the tourist village. Sustainable tourism development can be realized by developing tourist destinations from the smallest unit, namely the village level, this is because most of the tourist activities are there. This is the background of research on the influence of tourist village services on tourist satisfaction in tourist villages in East Java. This study uses quantitative methods to determine the potential for tourist satisfaction with the shopping experience in tourist villages in East Java. Researchers analyzed tourist satisfaction through questionnaires or questionnaires distributed to respondents who had experience visiting tourist villages in East Java. The conceptual framework was developed in an effort to explain and understand tourist satisfaction with the tourist village experience in East Java. Bargaining is something that is most likely to be done by tourists to buy an item they want and get a cheap and good price is a special satisfaction for tourists in shopping. But the results of the analysis that have been obtained tourists prefer to visit tourist villages to enjoy a quieter rural atmosphere.
The Influence of Store Atmosphere, Customer Delight and Product Completeness on Consumer Loyalty in Groceries Retail MSMES Suko Asri Market Kab. Sidoarjo Annisa Kaffi; Siti Mujanah
Journal of Applied Management and Business Vol. 4 No. 1 (2023): Vol.4 No.1, July 2023
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v4i1.314

Abstract

This study aims to determine the effect of Store Atmosphere, Customer Delight and Product Completeness on Consumer Loyalty in MSME Retail Groceries Suko Asri Market, Sidoarjo. This type of research is quantitative research. The population is all MSME Retail Groceries customers at Suko Asri Market, Sidoarjo. The number of samples is 75 people with purposive sampling process. Target customers who have shopped more than 1 time at MSME Retail Groceries Pasar Suko Asri Sidoarjo. The data collection method uses a survey method with a questionnaire as an instrument. Test the instrument using the Validity and Reliability Test, Multiple linear regression, Classical Assumption Test, t test and E2 test. From the results of the F test value, it shows that Store Atmosphere, Customer Delight and Product Completeness both have a significant effect on consumer loyalty, MSME Retail Grocery Market, Suko Asri Sidoarjo Market. Meanwhile, the results of the t test show that (1) Store atmosphere has an effect on consumer loyalty, (2) Customer delight has an effect on consumer loyalty, (3) Product completeness has an effect on consumer loyalty in MSMEs Retail Groceries Suko Asri Market, Sidoarjo.
Co-Authors Candraningrat, Candraningrat Chilmaniya Baril Haq Siti Mujanah Sumiati Sumiati