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All Journal EBBANK: Jurnal Ilmiah Bidang Ekonomi, Bisnis dan Perbankan
Endah Marendah Ratnaningtyas
Universitas Mahakarya Asia
Economics, Econometrics & Finance

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Dampak Pandemi COVID-19 pada Usaha Rumah Tangga dan Strategi Bertahan Endah Marendah Ratnaningtyas; Jumadi Jumadi; Aftoni Sutanto
EBBANK Vol 12, No 1 (2022): EBBANK Vol.12 No.1 Juni 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis dan Perbankan

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MSMEs in Indonesia have good resilience in every crisis. However, the COVID-19 crisis has changed people's behavior and it is stated that they have not been able to overcome economic difficulties. This study aims to determine the impact of the COVID-19 pandemic on household businesses and survival strategies. This study uses a quantitative descriptive analysis method and uses respondent data as many as 54 people who are business actors in the production of processed food. Sources of data used in this study are primary data and secondary data. Methods of data collection using questionnaires and interviews. The data analysis technique used descriptive analysis technique. The results of this study are the impact of the COVID-19 pandemic crisis on business operations, strategies to survive in times of crisis, and obstacles in implementing strategies, as well as the benefits of social assistance from the government for business actors.
Pengaruh Sosial Media Instagram Marketing Terhadap Brand Image Consina Pada Saat Pandemi Covid-19 (Studi Kasus Mahasiswa Pecinta Alam DIY) The Influence Of Social Media Instagram Marketing On Consina’s Brand Image During The Covid-19 Pandemic (Case Stu Florianus Pruda Muda; Endah Marendah Ratnaningtyas; Salamudin Salamudin
EBBANK Vol 12, No 2 (2022): EBBANK Vol 12, No 2 Desember 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis dan Perbankan

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Abstract: This study aims to analyze the influence of Social Media Instagram Marketing on Consina's Brand Image during the Covid-19 Pandemic. The population in this study were all student nature lovers in the Special Region of Yogyakarta with a sample of 100 respondents. The data processing method uses simple regression analysis. The data used are sourced from Nature Lovers Students in the Special Region of Yogyakarta who use Consina products by using a questionnaire distribution method to respondents. The results of this study indicate that sosial media Instagram marketing has a significant effect on brand image by 0.000 <0.05.
Analisis Model Bisnis pada Kelompok Kesenian Tradisional di Kapenewon Kasihan Kabupaten Bantul D.I. Yogyakarta Sebagai Upaya Peningkatan Sense of Entrepreneurship pada Pekerja Seni Analysis of Business Models in Traditional Arts Groups in Kapenewon Kasiha Akhir Lusono; Wahyu Eko Prasetyanto; Endah Marendah Ratnaningtyas
EBBANK Vol 13, No 1 (2023): EBBANK Vol 13, No 1 Juni 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis dan Perbankan

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Abstract

Art workers are one group of workers who are still considered informal workers. In fact, art is a field that should have high value because art can only be produced by high creativity and creative work. Many art activists make art an inferior activity because they think that art cannot be used as the main source of income. This has an impact on the low sense of entrepreneurship of the artists. Not many art workers are willing to build a business in the art industry. The purpose of this research is to analyze the business model that is suitable for artists so that the sense of entrepreneurship possessed by these artists can emerge   and improve. The research method used is descriptive qualitative with a literature study approach. The data used are primary and secondary data. The results of the study state that the Canvas business model is one of the business models that is considered very easy to understand so that it is suitable for the characteristics of artistic workers who still have a fairly low sense of entrepreneurship. There are several things that must be considered in designing the Canvas business model, namely Customer Segments, Value Portions, Networks, Relationships with Customers, Revenue Streams, Main Resources, Core Activities, Key Partnerships, and Cost Structures
Co-Authors Akhir Lusono Dian Meilantika Dicky Kurniawan Pradata Ferdinand Aldo Andresta Florianus Pruda Muda Jumadi Jumadi RR. Putri Ana Nurani salamudin salamudin Sujoko Sujoko Sutanto, Aftoni Theo Galan Alega Wahyu Eko Prasetyanto