Article Per Year (5 Year)
p-Index From 2021 - 2026
1.881
P-Index
This Author published in this journals
All Journal EBBANK: Jurnal Ilmiah Bidang Ekonomi, Bisnis dan Perbankan SENTRI: Jurnal Riset Ilmiah JURNAL ECONOMINA
Endah Marendah Ratnaningtyas
Universitas Mahakarya Asia
Aerospace Engineering Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
Dampak Pandemi COVID-19 pada Usaha Rumah Tangga dan Strategi Bertahan Endah Marendah Ratnaningtyas; Jumadi Jumadi; Aftoni Sutanto
EBBANK Vol 12, No 1 (2022): EBBANK Vol.12 No.1 Juni 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis dan Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

MSMEs in Indonesia have good resilience in every crisis. However, the COVID-19 crisis has changed people's behavior and it is stated that they have not been able to overcome economic difficulties. This study aims to determine the impact of the COVID-19 pandemic on household businesses and survival strategies. This study uses a quantitative descriptive analysis method and uses respondent data as many as 54 people who are business actors in the production of processed food. Sources of data used in this study are primary data and secondary data. Methods of data collection using questionnaires and interviews. The data analysis technique used descriptive analysis technique. The results of this study are the impact of the COVID-19 pandemic crisis on business operations, strategies to survive in times of crisis, and obstacles in implementing strategies, as well as the benefits of social assistance from the government for business actors.
Pengaruh Sosial Media Instagram Marketing Terhadap Brand Image Consina Pada Saat Pandemi Covid-19 (Studi Kasus Mahasiswa Pecinta Alam DIY) The Influence Of Social Media Instagram Marketing On Consina’s Brand Image During The Covid-19 Pandemic (Case Stu Florianus Pruda Muda; Endah Marendah Ratnaningtyas; Salamudin Salamudin
EBBANK Vol 12, No 2 (2022): EBBANK Vol 12, No 2 Desember 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis dan Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract: This study aims to analyze the influence of Social Media Instagram Marketing on Consina's Brand Image during the Covid-19 Pandemic. The population in this study were all student nature lovers in the Special Region of Yogyakarta with a sample of 100 respondents. The data processing method uses simple regression analysis. The data used are sourced from Nature Lovers Students in the Special Region of Yogyakarta who use Consina products by using a questionnaire distribution method to respondents. The results of this study indicate that sosial media Instagram marketing has a significant effect on brand image by 0.000 <0.05.
STRATEGI PEMASARAN PENJUALAN MOBIL BEKAS DI MASA PANDEMI COVID-19 (Studi Kasus pada Showroom Mobil Bekas Auto One) Ferdinand Aldo Andresta; Endah Marendah Ratnaningtyas; Dian Meilantika
JURNAL ECONOMINA Vol. 2 No. 3 (2023): JURNAL ECONOMINA, Maret 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v2i3.424

Abstract

Penelitian ini bertujuan untuk mengetahui strategi pemasaran penjualan mobil bekas di era pandemi covid-19 dan dampak yang dialami pelaku usaha mobil bekas selama masa pandemi sehingga dapat ditarik kesimpulan menjadi solusi yang dapat di terapkan selama masa pandemi covid-19. Penelitian ini merupakan penelitian Kualitatif dengan metode pengumpulan data berupa wawancara dengan owner, observasi langsung dilapangan, dokumentasi, dan pembagian kuisioner yang nantinya hasil dari setiap poin kuisioner di jabarkan melalui pendeskripsian. Hasil penelitian menunjukan dampak pandemi yang signifikan dalam usaha sehingga membutuhkan beberapa penyesuaian usaha terhadap kondisi pandemi yang berlangsung, dan  menjabarkan strategi pemasaran dan menentukan strategi terbaik dari segi tempat, harga, promosi, dan produk berdasarkan hasil kuisioner dan wawancara langsung dari pihak perusahaan sehingga diharapkan dapat meningkatkan jumlah penjualan.
Analisis Model Bisnis pada Kelompok Kesenian Tradisional di Kapenewon Kasihan Kabupaten Bantul D.I. Yogyakarta Sebagai Upaya Peningkatan Sense of Entrepreneurship pada Pekerja Seni Analysis of Business Models in Traditional Arts Groups in Kapenewon Kasiha Akhir Lusono; Wahyu Eko Prasetyanto; Endah Marendah Ratnaningtyas
EBBANK Vol 13, No 1 (2023): EBBANK Vol 13, No 1 Juni 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis dan Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Art workers are one group of workers who are still considered informal workers. In fact, art is a field that should have high value because art can only be produced by high creativity and creative work. Many art activists make art an inferior activity because they think that art cannot be used as the main source of income. This has an impact on the low sense of entrepreneurship of the artists. Not many art workers are willing to build a business in the art industry. The purpose of this research is to analyze the business model that is suitable for artists so that the sense of entrepreneurship possessed by these artists can emerge   and improve. The research method used is descriptive qualitative with a literature study approach. The data used are primary and secondary data. The results of the study state that the Canvas business model is one of the business models that is considered very easy to understand so that it is suitable for the characteristics of artistic workers who still have a fairly low sense of entrepreneurship. There are several things that must be considered in designing the Canvas business model, namely Customer Segments, Value Portions, Networks, Relationships with Customers, Revenue Streams, Main Resources, Core Activities, Key Partnerships, and Cost Structures
Pengaruh Kualitas Layanan dan Kepercayaan terhadap Kepuasan Pengguna Shopee di Daerah Istimewa Yogyakarta Rinaldi Rinaldi; Endah Marendah Ratnaningtyas; Rista Gonaria Naiheli
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 1 (2026): SENTRI : Jurnal Riset Ilmiah, Januari 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i1.5453

Abstract

This study is motivated by the growing use of e-commerce in Indonesia, particularly Shopee, which has become one of the most popular online shopping platforms. Shopee offers numerous advantages such as a wide variety of payment methods, attractive promotions, and fast delivery services. However, the platform still faces challenges in service quality and complaint handling, which can negatively impact user satisfaction. Therefore, the aim of this research is to examine the influence of service quality and trust on user satisfaction among Shopee users in the Special Region of Yogyakarta. A quantitative research approach was employed using a survey method. Data were collected through questionnaires distributed to 100 respondents who are active users of the Shopee application. The sampling technique used was purposive sampling. The data were analyzed using validity and reliability tests, t-tests, F-tests, and multiple linear regression analysis to test the hypotheses. The findings indicate that both service quality and trust significantly influence user satisfaction. These variables, both partially and simultaneously, contribute positively to users’ overall satisfaction with Shopee. Service quality aspects—such as responsiveness, reliability, and ease of use—along with trust factors—such as platform credibility and transaction security—play a critical role in shaping user perceptions and satisfaction. These results highlight the importance for e-commerce platforms like Shopee to continually improve service delivery and build customer trust as key strategies to enhance user experience, encourage customer loyalty, and remain competitive in the dynamic digital marketplace.
Pengaruh Motivasi Kerja terhadap Kinerja Karyawan Pada PT Bank Perkreditan Rakyat (BPR) BKK Purworejo (PERSERODA) Kabupaten Purworejo Endah Marendah Ratnaningtyas; Siska Wulandari; Putri Ana Nurani; Diva Rifdah Rizkia Puspitaningnala
JURNAL ECONOMINA Vol. 3 No. 1 (2024): JURNAL ECONOMINA, Januari 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v3i1.1153

Abstract

Penelitian ini dilakukan di PT Bank Perkreditan Rakyat (BPR) BKK Purworejo (Perseroda) Kabupaten Purworejo Provinsi Jawa Tengah. Tujuan penelitian ini adalah untuk mengetahui pengaruh motivasi kerja terhadap kinerja karyawan pada PT Bank Perkreditan Rakyat (BPR) BKK Purworejo (Perseroda) Kabupaten Purworejo Provinsi Jawa Tengah. Penelitian ini menggunakan data kuantitatif dan metode yang digunakan dalam pengambilan data adalah metode observasi, wawancara, dokumentasi, dan kuesioner, dimana jumlah responden adalah sebesar 100 responden. Pengujian dilakukan dengan menggunakan uji analisis regresi linear sederhana, uji instrumen (validitas dan reliabilitas), uji parsial dan koefisien determinasi dengan bantuan program SPSS 25.00. Hasil pengujian yang dilakukan, menunjukkan bahwa motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan pada PT Bank Perkreditan Rakyat (BPR) BKK Purworejo (Perseroda) Kabupaten Purworejo Provinsi Jawa Tengah dengan persentase pengaruh yang didapat dari uji koefisien determinasi (R2) sebesar 31,3% sedangkan sisanya 68,7% dipengaruhi oleh variabel lain di luar penelitian ini.
Pengaruh Kualitas Layanan Aplikasi DANA terhadap Kepuasan Pengguna dalam Melakukan Transaksi Secara Online sebagai Alat Pembayaran Elektronik (E-Payment) di Daerah Istimewa Yogyakarta Endah Marendah Ratnaningtyas; Delisman Jaya Hulu; Diva Rifdah Rizkia Puspitaningnala; Jumadi Jumadi
JURNAL ECONOMINA Vol. 3 No. 3 (2024): JURNAL ECONOMINA, Maret 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v3i3.1240

Abstract

Semakin berkembangnya teknologi dan internet, maka semakin banyak orang yang memanfaatkan E-payment sebagai solusi yang mudah dan cepat dalam melakukan transaksi secara online. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kualitas pelayanan terhadap kepuasan pengguna E-Payment DANA. Aplikasi DANA merupakan salah satu aplikasi yang mendukung untuk pembayaran non tunai atau Mobile Payment. Jenis penelitian yang digunakan adalah kuantitatif, untuk pengumpulan datanya dengan cara penyebaran kuesioner. Jumlah sampel dalam penelitian ini adalah 100 responden. Sampel yang diambil merupakan masyarakat Daerah Istimewa Yogyakarta yang menggunakan DANA, Metode analisis data yang digunakan dalam penelitian ini adalah Regresi linier berganda, uji t, uji F dan uji koefisien determinasi. Berdasarkan hasil uji yang telah dilakukan hasil penelitian ini menunjukkan bahwa secara parsial, keandalan, jaminan, dan daya tanggap mempunyai pengaruh yang signifikan terhadap kepuasan pengguna. dan secara simultan keandalan, jaminan dan daya tanggap berpengaruh signifikan terhadap kepuasan pengguna.
Analisis Pengaruh Harga, Promosi, Lokasi dan Kualitas Pelayanan terhadap Loyalitas Konsumen (Studi pada Alfamart Jl. Magelang Km.16 Yogyakarta) Endah Marendah Ratnaningtyas; Meila Narisistiwi; Farida Puspita Harti; Suin Lestari; Diva Rifdah Rizkia Puspitaningnala
JURNAL ECONOMINA Vol. 3 No. 5 (2024): JURNAL ECONOMINA, Mei 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v3i5.1339

Abstract

The development of retail in Indonesia is experiencing significant growth. Since then the competition in the retail business has changed in total foreign investors began to enter big cities in Indonesia to invest. However, along with the tight competition between retail companies, it requires entrepreneurs to innovate their services. Against the background of these problems, then this research was carried out to determine the effect of price, promotion, location and service qualityon consumer loyalty. The approach used in this study is a quantitative approach. Data collection instruments using questionnaires. The data analysis technique in this study uses multiple regression analysis t test and F test with the program used is SPSS version 25. Thedetermination of sempel results using a likert scale, obtained as many as 104 respondents and taken by area (cluser) sampling (sampling by region). The results showed that price and service quality simultaneously had a significant effect on consumer loyalty, while promotion and location had an insignificant effect on consumer loyalty. Price is the most influential variable on consumer loyalty of Alfamart Jalan Magelang Km.16. The influence of price, promotion, location and service quality variables on consumer loyalty variables is 58,7%.
Co-Authors Akhir Lusono Delisman Jaya Hulu Dian Meilantika Dicky Kurniawan Pradata Diva Rifdah Rizkia Puspitaningnala Diva Rifdah Rizkia Puspitaningnala Farida Puspita Harti Ferdinand Aldo Andresta Florianus Pruda Muda Jumadi Jumadi Meila Narisistiwi Putri Ana Nurani Rinaldi Rinaldi Rista Gonaria Naiheli RR. Putri Ana Nurani salamudin salamudin Siska Wulandari Suin Lestari Sujoko Sujoko Sutanto, Aftoni Theo Galan Alega Wahyu Eko Prasetyanto