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Impact of Technology Education and Digital Skill Mastery on Millennial Generation Readinesss: Labor Market Revolution on Automation and Artificial Intelligence Era Sri Hardani Marbun; Sujoko Sujoko
Oikonomia : Journal of Management Economics and Accounting Vol. 2 No. 3 (2025): Oikonomia - May
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v2i3.350

Abstract

This study is motivated by the changes in the labor market due to the Fourth Industrial Revolution, which requires technology and digital skills for millennials in Yogyakarta. In facing the challenges of automation and artificial intelligence, this generation needs to master these skills to be ready to compete in the workforce. The study uses a quantitative approach with a descriptive-correlational design, involving 385 respondents selected using purposive sampling. Data were collected through an online questionnaire distributed via social media. Data analysis was conducted using SPSS software, with hypothesis testing using t-tests and F-tests. The results show that both technology-based education and digital skills have a positive and significant impact on the readiness of millennials to face changes in the labor market. The combination of these two factors also significantly contributes to their readiness. These findings are expected to provide a foundation for the development of more effective educational and training policies to prepare millennials to face the challenges of the automation and artificial intelligence era.
Professional Tax Consultant Support for Taxpayer Compliance Optimization Iswandi Iswandi; Sujoko Sujoko
Oikonomia : Journal of Management Economics and Accounting Vol. 3 No. 1 (2025): Oikonomia-December
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v3i1.506

Abstract

Taxpayer compliance is a critical component in sustaining national revenue, particularly within increasingly complex and digitalized tax systems. This study analyzes the role and professional support of tax consultants in optimizing taxpayer compliance in Indonesia. A Systematic Literature Review (SLR) was employed, involving identification, screening, eligibility assessment, and thematic analysis of 22 relevant academic publications. The findings indicate that tax consultants play a strategic role in strengthening both formal and substantive compliance through educational, administrative, and advocacy functions, including assistance with taxpayers’ digital adaptation. However, the review also reveals the ambivalent nature of tax consultants' roles, particularly when service orientation promotes aggressive tax planning that may weaken substantive compliance. Optimizing consultant support requires stronger professional regulation, enhanced digital competencies, technological integration, and collaborative governance between practitioners and tax authorities. This study concludes that tax consultants can serve as strategic partners in improving taxpayer compliance, provided that regulatory frameworks, ethical standards, and compliance ecosystems are systematically reinforced.
Systematic Literature Review: The Effect of Quality of Work-Life Balance and Corporate Culture on Employee Engagement Akhirudin Akhirudin; Bambang Moertono Setiawan; Nur Wening; Sujoko Sujoko
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 3 No. 10 (2024): INJURITY: Journal of Interdisciplinary Studies.
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v3i10.1231

Abstract

This study explores the impact of work-life balance and organizational culture on employee engagement within an organization. As companies navigate the global market, human resources play a critical role in determining performance and competitive advantage. Organizational culture serves as a guiding framework that shapes employee behavior, while work-life balance directly influences employee well-being and productivity. Using a Systematic Literature Review (SLR) methodology, the study synthesizes findings from peer-reviewed publications indexed in Sinta, focusing on the relationships between these variables. The results indicate that both work-life balance and organizational culture significantly contribute to higher levels of employee engagement, enhancing motivation, commitment, and organizational performance. Employees in environments that prioritize work-life balance and foster open, participatory cultures tend to be more productive and loyal, reducing turnover rates. This research highlights the importance of creating policies that support a healthy work-life balance and positive work culture to improve employee engagement. Future research could examine these variables longitudinally, consider industry-specific dynamics, and incorporate qualitative methods for deeper insights.
The Effect of Price Discount, Live Streaming, and Customer Reviews on the Purchase Decisions of Online Customers at Shopee in the Special Region of Yogyakarta Sujoko Sujoko; Chindy Ariska Amanatun; Hening Nakuloadi
Eduvest - Journal of Universal Studies Vol. 6 No. 6 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i6.52830

Abstract

This study examines the influence of price discounts, live streaming, and customer reviews on purchasing decisions among Shopee users in the Special Region of Yogyakarta. The rapid growth of e-commerce in Indonesia has intensified competition among online marketplaces, encouraging sellers to adopt various digital marketing strategies to attract consumers. Price discounts, interactive live streaming features, and customer reviews are considered important factors influencing consumer purchasing behavior in online shopping environments. Therefore, this study aims to analyze the partial and simultaneous effects of these variables on purchasing decisions. This research employed a quantitative approach using a survey method. Data were collected through online questionnaires distributed to 123 Shopee users in Yogyakarta selected using purposive sampling techniques. The collected data were analyzed using multiple linear regression analysis with the assistance of SPSS software. Several classical assumption tests, including validity, reliability, normality, and heteroscedasticity tests, were also conducted to ensure data quality. The results showed that price discounts and live streaming have a positive and significant effect on purchasing decisions. Meanwhile, customer reviews have a positive but insignificant effect on purchasing decisions. Simultaneously, the three independent variables significantly influence purchasing decisions among Shopee consumers. In conclusion, digital promotional strategies, especially price discounts and live streaming, play an important role in increasing consumer purchasing decisions in e-commerce platforms.
The Impact of Organizational Culture on Product Innovation in Start-up Companies Sujoko Sujoko
TechTalent & Business Review Vol. 1 No. 4 (2026): TTBR-January 2026
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i4.83

Abstract

Start-up companies operate in a dynamic business environment characterized by rapid technological change, market uncertainty, and intense competition, making product innovation a key prerequisite for sustainability and competitiveness. This study aims to analyze the role of organizational culture in shaping and supporting the product innovation process in start-up companies. A qualitative approach with a descriptive-exploratory design was used to gain an in-depth understanding of the values, norms, and work practices that influence innovative behavior. Data were collected through in-depth interviews with founders, team leaders, and employees, non-participatory observation of interactions and work processes, and organizational documentation studies. Data were analyzed thematically to identify patterns of relationships between organizational culture and product innovation stages. The results show that an organizational culture formed organically through intensive interaction, openness to ideas, cross-functional collaboration, tolerance for risk, and diversity of perspectives plays a significant role in driving product innovation. This culture influences all stages of innovation, from ideation to commercialization, and strengthens organizational learning and team psychological resilience. The findings also confirm that start-up sustainability and competitiveness are supported by the integration of cultural value stability and strategic flexibility. This study positions organizational culture as a strategic infrastructure that determines the effectiveness of product innovation in start-up companies.
Value-Based Management Approach in Improving Organizational Performance and Sustainability Sujoko Sujoko
TechTalent & Business Review Vol. 1 No. 4 (2026): TTBR-January 2026
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i4.84

Abstract

Changes in the organizational environment, characterized by accelerated technology, globalization, and demands for accountability, have prompted a management approach that transcends short-term financial orientation. Conventional management that ignores the value dimension has the potential to weaken the quality of strategic decision-making and threaten organizational sustainability. This study aims to analyze the implementation of values-based management and its implications for organizational performance and sustainability. A qualitative approach with a case study design was used to gain an in-depth understanding of the internalization of values ​​in managerial practices. Data were collected through in-depth interviews, observations, and document reviews, then analyzed thematically and iteratively. The results indicate that values-based management serves as a normative foundation that guides the behavior of leaders and employees, strengthens intrinsic motivation, and improves the quality of individual and collective performance. Organizational values ​​also contribute to strengthening social legitimacy, managing reputational risk, and adapting to environmental changes. The integration of values ​​into leadership and human resource systems has been shown to support organizational sustainability ethically and sustainably. These findings confirm that values-based management is a strategic paradigm that integrates performance and sustainability over the long term
MENUJU TATA KELOLA KEPEGAWAIAN YANG EFEKTIF: ANALISIS DAN PERANCANGAN SISTEM DI KECAMATAN GIRINTONTRO, WONOGIRI Sujoko Sujoko; Surya Darmawan; Aditya Dimas Dewanto; Agus Sujarwadi; Erik Iman Heri Ujianto; Chaidar Panji Mahardhika
Amare Vol. 4 No. 2 (2025): Juli - Desember 2025
Publisher : Sekolah Tinggi Agama Katolik Negeri Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52075/sh0bkw35

Abstract

Pengelolaan kepegawaian di Kecamatan Giritontro masih dilakukan secara manual, yang menimbulkan berbagai kendala seperti keterlambatan proses administrasi, kesulitan pencarian data, serta tingginya risiko inkonsistensi dan ketidakakuratan data. Untuk mengatasi permasalahan tersebut, kegiatan pengabdian kepada masyarakat ini bertujuan menganalisis dan merancang sistem manajemen kepegawaian kecamatan guna meningkatkan efisiensi dalam pengelolaan data aparatur. Metode yang digunakan meliputi analisis kebutuhan melalui observasi dan wawancara untuk mengidentifikasi permasalahan utama. Selanjutnya dilakukan perancangan alur informasi menggunakan Data Flow Diagram (DFD), serta perancangan basis data dengan Entity-Relationship Diagram (ERD) guna memastikan sistem mampu menyimpan dan mengelola data pegawai secara terstruktur. Rancangan mencakup fitur utama seperti pencatatan data pegawai, pengelolaan jabatan, penilaian kinerja, serta riwayat mutasi dan pengangkatan. Selain itu, dibuat desain antarmuka untuk menggambarkan interaksi pengguna dengan sistem. Hasil dari perancangan ini diharapkan dapat menjadi acuan pengembangan sistem digital kepegawaian di Kecamatan Giritontro, sehingga pengelolaan kepegawaian dapat berjalan lebih optimal, efektif, dan efisien, serta mendukung peningkatan kualitas layanan administrasi di lingkungan pemerintahan kecamatan.
Predictive Analytics as a Strategic Tool in Workforce Planning Betty Damayantie; Sujoko Sujoko
Maneggio Vol. 3 No. 1 (2026): FEBRUARY-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/rr6ccb12

Abstract

Changes in the business environment, characterized by technological disruption, labor market dynamics, and increasing organizational complexity, demand a more adaptive and evidence-based approach to workforce planning. Conventional approaches that rely on historical data and managerial intuition are increasingly inadequate for anticipating long-term workforce needs. This study aims to examine the role of predictive analytics as a strategic tool in workforce planning and its implications for organizational performance and sustainability. The study employed a qualitative approach with a literature review method through a systematic review of relevant scientific publications in the fields of strategic human resource management and predictive analytics. The study results indicate that predictive analytics can transform workforce planning from a reactive to a proactive approach by improving the accuracy of workforce need projections and alignment with business strategy. The use of predictive analytics contributes to increased operational efficiency, workforce risk mitigation, and strengthening the strategic role of the human resources function. However, its implementation faces challenges such as data quality, algorithmic bias, limited analytical competency, and ethical and privacy issues. This study emphasizes the importance of a critical approach and responsible governance for predictive analytics to provide sustainable strategic value in workforce planning
HR Process Automation and Its Impact on Employee Productivity and Job Satisfaction Mia Andini; Sujoko Sujoko
Maneggio Vol. 3 No. 1 (2026): FEBRUARY-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/jwy1m404

Abstract

The development of digital technology encourages organizations to adopt human resource process automation as a strategy to increase efficiency and competitiveness. HR automation not only has implications for improving work systems but also affects employee productivity and job satisfaction, indicators of organizational performance. This study aims to analyze the effect of HR process automation on employee productivity and job satisfaction. The research approach used a quantitative method with an explanatory survey design. Data were collected through questionnaires from 133 permanent employees in organizations that have implemented HR process automation, then analyzed using linear regression. The results show that HR process automation has a positive and significant effect on employee productivity. Automation also has a positive effect on job satisfaction, although with a more moderate effect. This finding indicates that automation affects performance aspects more quickly than work attitudes. The discussion of the research results shows that increased productivity is influenced by process efficiency and workflow clarity, while job satisfaction is influenced by perceptions of fairness, system transparency, and employee psychological experiences. This study confirms that HR automation is a socio-technical intervention that requires integration between technological efficiency and a humanistic approach to optimize its benefits sustainably
Work-Life Balance and Its Impact on Employee Performance Risa Arfiani; Sujoko Sujoko
Maneggio Vol. 3 No. 1 (2026): FEBRUARY-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/fakk4j40

Abstract

  The development of the modern work environment characterized by high flexibility, intense performance demands, and the use of digital technology has blurred the boundaries between employees' work and personal lives. This condition places work-life balance as a strategic issue in human resource management. This study aims to analyze the meaning of employees towards work-life balance, the dynamics of its application in the organizational environment, and its implications on employee performance. The research approach used is qualitative with a descriptive-exploratory design. Data was collected through semi-structured in-depth interviews with purposively selected employees, supported by organizational observations and documentation. Data analysis was carried out using thematic analysis to identify key patterns and themes that emerged from the informant's experience. The results of the study show that work-life balance is understood as the ability to control the demands of work roles and personal life in harmony. The implementation of work-life balance is influenced by organizational policies, supervisory support, workload, and the prevailing work culture. Employees who experience work-life balance show more stable levels of motivation, focus, and performance quality, while imbalances trigger burnout and decreased performance. These findings confirm that work-life balance plays an important role in maintaining the sustainability of employee performance. This research provides practical implications for organizations in designing human resource policies that are oriented towards long-term well-being and performance