Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal EBBANK: Jurnal Ilmiah Bidang Ekonomi, Bisnis dan Perbankan
Wahyu Ajisakti Ramdhan
Universitas Sarjanawiyata Tamansiswa Yogyakarta
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kualitas Pelayanan, Kualitas Produk Terhadap Kepuasan Dan Loyalitas Pelanggan Pada Cafe Silol (Effect Of Service Quality, Product Quality On Customer Satisfaction And Loyalty In Yogyakarta Yogyakarta Silol Cafe ) Wahyu Ajisakti Ramdhan; Ida Bagus Nyoman Udayana
EBBANK Vol 12, No 1 (2022): EBBANK Vol.12 No.1 Juni 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis dan Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the effect of Service Quality, Product Quality on Customer Satisfaction and Customer Loyalty (Case Study at Cafe Silol Yogyakarta Customers) This research is a quantitative research. The sample in this study is consumers who shop at Silol Cafe Yogyakarta.  Data collection was carried out using questionnaire method. The data analysis technique used is the path technique that is supported by t test and classical assumptions, the data that has been obtained are processed using SPSS 21. The results of this study indicate that Service Quality has a positive and significant effect on Customer Satisfaction, Product Quality has a positive and significant effect on Satisfaction.  Customer and Customer Satisfaction have a positive and significant effect on Customer Loyalty.
Co-Authors Ida Bagus Nyoman Udayana