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All Journal Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Ambacang: Jurnal Inovasi Pengabdian Masyarakat
Nara Pristiwa
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Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Kepercayaan, Persepsi Harga dan Sikap Terhadap Niat Beli Konsumen pada Grocery Banda Aceh Nara Pristiwa; Aida Fitri
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 6, No 2 (2022): Oktober 2022
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v6i2.3422

Abstract

The purpose of this study is to ascertain how trust, price perception, and attitude affect consumers of Grocery Banda Aceh's purchase intentions. The quantitative method employed in this study tries to ascertain the influence or link between two or more study variables. There were 96 respondents in the study's samples. Non-probability sampling is used for data collecting, and accidental sampling is the method used. A questionnaire, a list of questions, and an examination of the supporting documents were used to gather research data. At the 95% confidence level (α = 0.05), hypothesis testing utilizing multiple linear regression analysis, F test (simultaneously), and t test (partial) is meant to ascertain the impact of the independent variable on the dependent variable. According to the study's findings, consumers' purchase intentions at Grocery Banda Aceh are influenced by attitudes, perceptions of price, and trust at the same time. Then, at Grocery Banda Aceh, Belief, Price Perception, and Attitude have some influence on consumer Purchase Intention. In light of this research's conclusions, consumers repurchase intentions at Grocery Banda Aceh may be increased by trust, pricing perception, and consumer attitudes
Pengaruh Daya Tarik Produk Dan Daya Tarik Promosi Terhadap Keputusan Pembelian Roti Boy di Kota Banda Aceh Aida Fitri; Fani Sartika; Nara Pristiwa
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 7, No 1 (2023): April 2023
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v7i1.3515

Abstract

This study aims to determine the effect of product attractiveness and promotional attractiveness on purchasing decisions for boy bread in Banda Aceh City. The method used in this study is a quantitative method which aims to determine the effect or relationship between two or more variables in a study. The number of samples in this study were 96 respondents. The sampling technique used for data collection was carried out by means of nonprobability sampling using accidental sampling technique. Research data was collected through a list of questions / questionnaires and documentation studies. Hypothesis testing using multiple linear regression analysis, F test (simultaneous) and t test (partial) are intended to determine the effect of the independent variable on the dependent variable at the 95% confidence level (α = 0.05). The results showed that simultaneously product attractiveness and promotional appeal influenced boy bread in Banda Aceh City. Then partially the attractiveness of the product and the attractiveness of the promotion affect the boy's bread in the city of Banda Aceh. So, the implications in this study are product attractiveness and promotional attractiveness that can influence consumers to purchase boy bread in Banda Aceh City.
Pengembangan Kreativitas Anak Sejak Dini dalam Pemanfaatan Lahan Produktif untuk Berwirausaha dan Penggunaan Uang Secara Bijak Husnaina Mailisa Safitri; Cut Fitrika Syawalina; Zuraidah; Amelia Rahmi; Nara Pristiwa; Nurulia Dimitha; Ade Elvi Rahmah
Ambacang: Jurnal Inovasi Pengabdian Masyarakat Vol. 1 No. 3 (2025): Edisi Maret 2025
Publisher : PT. Willy Print Art

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kreativitas Anak harus dilatih sejak dini agar mereka dapat mengembangkan ide-ide inovatif yang dapat menciptakan peluang bisnis untuk berwirausaha. Pendidikan mengenai pemanfaatan lahan produktif dapat memberikan peluang bagi anak untuk belajar mengelola sumber daya alam sebagai kegiatan yang kreatif dan bermanfaat. Selain mengembangkan kreativitas anak dan memberikan pengetahuan tentang wirausaha, anak juga perlu dibekali dengan pengetahuan dalam hal penggunaan uang secara bijak. Banyak anak yang belum mendapatkan pembelajaran yang cukup tentang manajemen keuangan, Padahal, keterampilan ini sangat penting membantu mereka dalam mengelola hasil usaha mereka jika terlibat dalam kegiatan berwirausaha di masa depan. Dengan dibekali pengetahuan tentang penggunaan uang dengan bijak, diharapkan anak-anak memahami perbedaan antara kebutuhan dan keinginan sehingga bijak dalam mengelola uang dengan baik dan dapat berkontribusi pada perekonomian keluarganya. Tujuan kegiatan Pengabmas ini untuk membekali anak dalam mengembangkan kreatifitas mereka dalam berwirausaha sehingga manfaat dari kegiatan ini dapat menciptakan generasi yang lebih siap menghadapi tantangan global dan menciptakan peluang bisnis di masa depan.
Co-Authors Ade Elvi Rahmah Aida Fitri Amelia Rahmi Cut Fitrika Syawalina Fani Sartika Husnaina Mailisa Safitri Nurulia Dimitha Zuraidah