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All Journal Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Ilmiah Manajemen Dan Kewirausahaan
Nara Pristiwa
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Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Kepercayaan, Persepsi Harga dan Sikap Terhadap Niat Beli Konsumen pada Grocery Banda Aceh Nara Pristiwa; Aida Fitri
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 6, No 2 (2022): Oktober 2022
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v6i2.3422

Abstract

The purpose of this study is to ascertain how trust, price perception, and attitude affect consumers of Grocery Banda Aceh's purchase intentions. The quantitative method employed in this study tries to ascertain the influence or link between two or more study variables. There were 96 respondents in the study's samples. Non-probability sampling is used for data collecting, and accidental sampling is the method used. A questionnaire, a list of questions, and an examination of the supporting documents were used to gather research data. At the 95% confidence level (α = 0.05), hypothesis testing utilizing multiple linear regression analysis, F test (simultaneously), and t test (partial) is meant to ascertain the impact of the independent variable on the dependent variable. According to the study's findings, consumers' purchase intentions at Grocery Banda Aceh are influenced by attitudes, perceptions of price, and trust at the same time. Then, at Grocery Banda Aceh, Belief, Price Perception, and Attitude have some influence on consumer Purchase Intention. In light of this research's conclusions, consumers repurchase intentions at Grocery Banda Aceh may be increased by trust, pricing perception, and consumer attitudes
Pengaruh Daya Tarik Produk Dan Daya Tarik Promosi Terhadap Keputusan Pembelian Roti Boy di Kota Banda Aceh Aida Fitri; Fani Sartika; Nara Pristiwa
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 7, No 1 (2023): April 2023
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v7i1.3515

Abstract

This study aims to determine the effect of product attractiveness and promotional attractiveness on purchasing decisions for boy bread in Banda Aceh City. The method used in this study is a quantitative method which aims to determine the effect or relationship between two or more variables in a study. The number of samples in this study were 96 respondents. The sampling technique used for data collection was carried out by means of nonprobability sampling using accidental sampling technique. Research data was collected through a list of questions / questionnaires and documentation studies. Hypothesis testing using multiple linear regression analysis, F test (simultaneous) and t test (partial) are intended to determine the effect of the independent variable on the dependent variable at the 95% confidence level (α = 0.05). The results showed that simultaneously product attractiveness and promotional appeal influenced boy bread in Banda Aceh City. Then partially the attractiveness of the product and the attractiveness of the promotion affect the boy's bread in the city of Banda Aceh. So, the implications in this study are product attractiveness and promotional attractiveness that can influence consumers to purchase boy bread in Banda Aceh City.
Pengaruh Shopping Lifestyle, Fashion Involvement terhadap Impulse Buying Behavior Konsumen pada Inong Scarf Banda Aceh Ersa Kamila; Erlinda Erlinda; Nara Pristiwa
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 2 (2026): Mei: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i2.6699

Abstract

The development of fashion trends and changes in shopping lifestyles have made consumers more prone to spontaneous purchases, especially for fashion products such as hijabs. Impulse buying behavior is influenced by shopping lifestyles that reflect shopping patterns and interests, as well as fashion involvement that indicates the level of consumer engagement with fashion. This is important to examine in order to understand the factors that influence impulse buying among Inong Scarf consumers in Banda Aceh. This study aims to determine how Shopping Lifestyle and Fashion Involvement influence Impulse Buying Behavior among Inong Scarf consumers, both partially and simultaneously. The method used in this study is quantitative with a sample size of 96 respondents. The research data was collected through questionnaires. Hypothesis testing was conducted using multiple linear regression analysis, t-tests (partial), and f-tests (simultaneous). The aim was to determine the independent variables for the dependent variables. The results of the study show that shopping lifestyle (X1) has a positive and significant effect on impulse buying (Y) with a t-value of 10.330 > t-table 1.985 and sig 0.000 < 0.05, while fashion involvement (X2) is not significant with a t-value of 0.954 < t-table 1.985 and sig 0.343 > 0.05. Simultaneously, the f-value is 171.697 > f-table 3.094 and sig 0.000 < 0.05, meaning that both variables together have a significant effect. The R value of 0.887 indicates a very strong relationship, and R² of 0.782 or 78.2% indicates that impulse buying is explained by these two variables, while 21.8% is influenced by other factors. In conclusion, shopping lifestyle is the dominant factor influencing impulse buying among consumers of Inong Scarf Banda Aceh.
Pengaruh Citra Merek, Inovasi Produk, dan Kualitas Produk Terhadap Minat Beli Ulang Skincare The Originote (Studi Kasus Pada Mahasiswa Universitas Muhammadiyah Aceh) Fakhirah Zharifah; Nara Pristiwa; Yuslaidar, Yuslaidar
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v4i4.6750

Abstract

This study aims to analyze the influence of brand image, product innovation, and product quality on repurchase intention for The Originote skincare products. The research employs a quantitative method with a purposive sampling approach, which is categorized as non-probability sampling. The study population consists of 96 undergraduate students from Muhammadiyah University of Aceh who served as respondents. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression with the SPSS Statistics 25 program. The results indicate that partially, brand image has a positive and significant effect on repurchase intention. Product innovation also has a positive and significant effect on repurchase intention, as does product quality, which shows a positive and significant influence. Simultaneously, the three variables significantly affect repurchase intention for The Originote skincare products. The findings of this study provide valuable insights and implications for skincare companies to strengthen brand image, enhance innovation, and maintain product quality to foster consumer loyalty.
Co-Authors Aida Fitri Erlinda Erlinda Ersa Kamila Fakhirah Zharifah Fani Sartika Yuslaidar, Yuslaidar