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Pengaruh Kualitas Jaringan, Kualitas Pelayanan, Emosional, dan Biaya Terhadap Kepuasan Pelanggan Pengguna Kartu Telkomsel Rahmawati Rahmawati; Moch. Syauki; Cut Delsie Hasrina
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 6, No 2 (2022): Oktober 2022
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v6i2.3124

Abstract

This study aims to determine the effect of network quality, service quality, emotionality, and cost on customer satisfaction of telkomsel card users, either partially or simultaneously. the population in this study were telkomsel card customers in the village of Bukit Ewih Tamidelem. The sampling technique used was random sampling with a total sample of 87 people. The data analysis technique used is multiple linear regression analysis and for hypothesis testing, t-test and f-test are used. The results showed that: (1) the value of t-count> t-table (5.080>1.66298), then the results partially there is a positive influence between network quality on customer satisfaction. (2) The value of t-count> t-table (1.999 > 1.66298), then the results partially have a positive influence between service quality and customer satisfaction. (3) The value of t-count>t-table (4.672>1.66298), then the results partially have a positive influence between emotional and customer satisfaction. (4) The value of t-count>t-table (2.791>1.66298), then the results partially have a positive influence between costs and customer satisfaction. (5) Network quality, service quality, emotionality, and cost simultaneously affect customer satisfaction in the village of Bukit Ewih Tamidelem, Central Aceh district. With the value of f-count>f-table, that is (51.120>2.01). From the results of multiple linear regression equations, it can be seen that network quality, service quality, emotionality, and costs have a positive influence on customer satisfaction
Pengaruh Lokasi, dan Kelengkapan Produk Terhadap Keputusan Pembelian Buku di Toko Dunia Buku Darussalam Jaidan; Moch. Syauki; Irwan
Jurnal Ilmiah Akuntansi dan Manajemen Syariah Vol. 2 No. 1 (2024): Jurnal Ilmiah Akuntansi dan Manajemen Syariah
Publisher : Fakultas Ekonomi Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jams.v2i1.1617

Abstract

Tujuan penelitian ini adalah untuk mengetahui besarnya pengaruh lokasi dan kelengkapan produk terhadap keputusan pembelian buku di Toko Dunia Buku Darussalam. Jumlah sampel pada penelitian ini sebanyak 92 konsumen. Berdasarkan hasil analisis regresi linier berganda variabel lokasi (X1) mempunyai pengaruh paling dominan terhadap keputusan pembelian konsumen akan semakin meningkat, dengan nilai koefisien sebesar 0,607 dan selanjutnya diikuti oleh variabel kelengkapan produk (X2) dengan nilai koefisien sebesar 0,584. Dari hasil koefisien Adjusted R2 adalah sebesar 0,497, artinya variasi keputusan pembelian dapat dijelaskan oleh lokasi (X1) dan kelengkapan produk (X2) sebesar 0,497 atau 49,7%, dan sisanya sebesar 50,3% dapat dijelaskan oleh variabel lain misalnya harga, promosi, dan lain-lain. Hasil uji f (secara simultan) dari variabel lokasi, dan kelengkapan produk terhadap variabel keputusan pembelian konsumen pada Toko Dunia Buku Darussalam diperoleh nilai signifikansi Fhitung kurang dari 0.05 (0.000 ≤ 0.05 dan nilai signifikannya adalah Fhitung>Ftabel atau (8,041>3,10), maka Ha diterima. Artinya lokasi, dan kelengkapan produk berpengaruh secara simultan terhadap keputusan pembelian konsumen pada Toko Dunia Buku Darussalam.