Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JARES (Journal of Academic Research and Sciences)
Rania Eka Hariyanti Hariyanti
Balitar Islamic University
Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Product Diversification on Purchase Decisions LU'LU UL MAKNUNAH; Rania Eka Hariyanti Hariyanti
JARES (Journal of Academic Research and Sciences) Vol 7 No 2 (2022): September 2022
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/jares.v7i2.2394

Abstract

Amanah Souvenir Center Blitar City is a shop that provides processed snack products in the form of snacks including opak gambir, mongso honey, geti etc. This research aims to determine whether product diversification has an influence on consumer purchasing decisions at the Amanah Souvenir Center in Blitar City. In this paper, a survey research method is used with a quantitative research approach and data management software, namely Statistical Product and Service Solution (SPSS) version 16.0. The data was collected by distributing questionnaires or questionnaires to the respondents and the hypothesis analysis technique was carried out using the partial test method or t-test to 60 respondents. Based on a series of analysis and testing shows that for testing with t-test obtained a value of 0.009. In the t-test obtained a value of less than 0.05it can be interpreted that there is a positive and significant influence between product diversification on consumer purchasing decisions at the Amanah Souvenir Center Store in Blitar City.
Co-Authors Maknunah, Lu'lu Ul