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All Journal Tadbiruna: Jurnal Manajemen Pendidikan Islam
Anastasya
Universitas Djuanda Bogor
Religion Education

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PENGARUH KINERJA PEGAWAI SEBAGAI STRATEGI BAURAN PEMASARAN JASA PENDIDIKAN DI SD NEGERI 5 DAMAR Anastasya
TADBIRUNA Vol 2 No 1 (2022): TADBIRUNA
Publisher : Program Studi Manajemen Pendidikan Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/tadbiruna.v2i1.205

Abstract

Employee performance is the work ability of an employee. School employee performance is a work achievement that must be achieved by an employee in an educational institution. Employee performance is part of the marketing mix of educational services, namely HR (human resources). This study aims to analyze the effect of employee performance as a marketing mix strategy for education services at SD Negeri 5 Damar. The research method used is a qualitative approach with descriptive analysis. This research was conducted by means of observation through data collection using questionnaires. The research respondents were 11 people consisting of 1 principal, 8 teachers, and 2 administrators. This study also uses a literature review of several research results, e-books, articles, and case studies that occur in the field. The results of this study are the problem of employee performance, employee impact as a marketing mix strategy at SD Negeri 5 Damar, and problem solving efforts
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