Tadbiruna: Jurnal Manajemen Pendidikan Islam
Vol 2 No 1 (2022): TADBIRUNA

PENGARUH KINERJA PEGAWAI SEBAGAI STRATEGI BAURAN PEMASARAN JASA PENDIDIKAN DI SD NEGERI 5 DAMAR

Anastasya (Universitas Djuanda Bogor)



Article Info

Publish Date
27 Aug 2022

Abstract

Employee performance is the work ability of an employee. School employee performance is a work achievement that must be achieved by an employee in an educational institution. Employee performance is part of the marketing mix of educational services, namely HR (human resources). This study aims to analyze the effect of employee performance as a marketing mix strategy for education services at SD Negeri 5 Damar. The research method used is a qualitative approach with descriptive analysis. This research was conducted by means of observation through data collection using questionnaires. The research respondents were 11 people consisting of 1 principal, 8 teachers, and 2 administrators. This study also uses a literature review of several research results, e-books, articles, and case studies that occur in the field. The results of this study are the problem of employee performance, employee impact as a marketing mix strategy at SD Negeri 5 Damar, and problem solving efforts

Copyrights © 2022






Journal Info

Abbrev

tadbiruna

Publisher

Subject

Religion Education

Description

Tadbiruna adalah Jurnal Program Studi Manajemen Pendidikan Islam Fakultas Tarbiyah dan Imu Keguruan Institut Ummul Quro Al-Islami Bogor, terbit berkala enam bulan sekali (semester), sebagai wahana komunikasi insan akademik dalam bidang manajemen, organisasi pendidikan dan kepemimpinan pendidikan ...