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All Journal JES (Jurnal Ekonomi STIEP) International Journal of Economics, Business and Innovation Research
Febry Rosady
Universitas Muhammadiyah Berau
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH BAURAN PEMASARAN TERHADAP PENINGKATAN VOLUME PENJUALAN PULPY ORANGE DI CV SIMPANG UTAMA Febry Rosady
Jurnal Ekonomi STIEP Vol. 7 No. 2 (2022): JES (Jurnal Ekonomi STIEP)
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat (LPPM) Sekolah Tinggi Ilmu Ekonomi (STIE) Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54526/jes.v7i2.104

Abstract

The purpose of the research conducted was to determine and analyze the increase in sales volume of orange pulpy at CV Simpang Utama. The study was conducted on 43 active outlets as respondents. The analytical tools used are: validity test, reliability test, multiple linear regression, correlation coefficient, coefficient of determination, t test, F test. Based on the results of the study, it can be seen that the results of the T Test show that all variables, namely Product (X1), price (X2), Promotion (X3), Distribution (X4) have a partial and significant effect on increasing the sales volume of orange pulpy at CV Simpang Utama, and it is also known based on the results of the F test that all independent variables have a simultaneous effect on increasing the sales volume of orange pulpy with a calculated value of > Ftabel or 149.338 > 2.62
Emotional Intelligence And Spiritual Intelligence On Employee Performance With Organizational Commitment As An Intervening Variable And Moderated By Islamic Spiritual Intelligence Using The Systematic Literature Review Method Febry Rosady; Hwihanus Hwihanus; Muhammad Bayu; Darmono Darmono
International Journal of Economics, Business and Innovation Research Vol. 2 No. 04 (2023): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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Abstract

This study aims to evaluate the effect of emotional and spiritual intelligence on employee performance with organizational commitment as an intervening variable, as well as Islamic spiritual intelligence as a moderating variable. It is important to conduct in-depth empirical research to test the assumptions and confirm the relationship between emotional intelligence, spiritual intelligence, employee performance, organizational commitment, and moderation of Islamic spiritual intelligence. The methodology in this study is a systematic literature review (SLR). As for research methods such as survey studies or experimental research can be used to test hypotheses and perform statistical analysis as well as a deeper understanding of the relationship between KE, KS, employee performance, organizational commitment,
Co-Authors - Hwihanus DARMONO Muhammad Bayu