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All Journal VALUE: Journal of Business Studies
Siti Nurkholisa Apriliany
Fakultas Ekonomi dan Bisnis, Universitas Jember, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH KUALITAS LAYANAN ISLAM TERHADAP LOYALITAS NASABAH MELALUI KEPUASAN NASABAH BANK SYARIAH INDONESIA (BSI) CABANG JEMBER Siti Nurkholisa Apriliany; N. Ari Subagio; Akhmad Munir; Tatok Endhiarto
VALUE: Journal of Business Studies Vol 1 No 2 (2022): VALUE: Journal of Business Studies
Publisher : Study Program of Management Faculty of Economics and Business University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (315.476 KB) | DOI: 10.19184/value.v1i2.33156

Abstract

This study was conducted to determine and analyze the effect of Islamic service quality on customer loyalty through customer satisfaction at Bank Syariah Indonesia (BSI) Jember Branch. The analytical technique used in this study is path analysis using SPSS 25 to determine the effect of Islamic service quality variables on customer loyalty through customer satisfaction at Bank Syariah Indonesia (BSI) Jember Branch. The sample used in this study were 140 respondents. Where data acquisition is done through the distribution of questionnaires to customers of Bank Syariah Indonesia (BSI) Jember Branch. The results of this study indicate that the quality of Islamic services has a significant effect on customer satisfaction, customer satisfaction has a significant effect on customer loyalty and the quality of Islamic services has a significant effect on customer loyalty through customer satisfaction at Bank Syariah Indonesia (BSI) Jember Branch.
Co-Authors Akhmad Munir N. Ari Subagio Tatok Endhiarto