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Capacity Building Mitra Dalam Ceruk Pasar Kerajinan Untuk Meningkatkan Exposure Produk Etnik Salma Fauziyyah; Deasy Wulandari; N. Ari Subagio; Nurhayati Nurhayati; Agus Priyono
Madaniya Vol. 3 No. 2 (2022)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.170

Abstract

Bisnis UKM mampu tetap berdiri tegak dan perlahan membantu negara untuk membangkitkan perekonomiannya pada kondisi ekonomi negara yang sempat mengalami keterpurukan akibat pandemi Covid-19. Banyak UKM yang mulai dikembangkan oleh masyarakat Indonesia pada bidang kerajinan salah satunya di Jember adalah Zayyan Art Design. Selama sepuluh tahun menjalankan bisnis ini, terdapat beberapa permasalahn yang dialami oleh Zayyan Art Design. Permasalahan tersebut utamanya terkait bidang pemasaran. Berdasarkan permasalahan yang dihadapi oleh mitra, maka solusi yang akan dilakukan melalui upaya menargetkan pasar serta pelanggan baru dan memasuki sistem penjualan baru. Upaya tersebut dilakukan dengan cara melakukan analisis segmentasi pasar untuk mengidentifikasi pelanggan potensial. Selain itu upaya memasuki sistem penjualan baru dilakukan sebagai upaya untuk memasuki dunia bisnis baru yakni ke pemasaran online. Upaya ini dilakukan dengan memanfaatkan marketplace online yang sudah ada dan dengan strategi peningkatan SEO (Search Engine Optimization) untuk memudahkan pelanggan dunia maya menemukan produk mitra yang dipasarkan. Video promosi Zayyan art Design digunakan sebagai upaya untuk peningkatan exposure produk mitra. Semakin produk mitra banyak diketahui oleh khalayak masyarakat, diharapkan dapat semakin meningkatkan potensi penjualannya yang pada akhirnya memperbesar bisnis mitra.
PENGARUH KUALITAS LAYANAN ISLAM TERHADAP LOYALITAS NASABAH MELALUI KEPUASAN NASABAH BANK SYARIAH INDONESIA (BSI) CABANG JEMBER Siti Nurkholisa Apriliany; N. Ari Subagio; Akhmad Munir; Tatok Endhiarto
VALUE: Journal of Business Studies Vol 1 No 2 (2022): VALUE: Journal of Business Studies
Publisher : Study Program of Management Faculty of Economics and Business University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (315.476 KB) | DOI: 10.19184/value.v1i2.33156

Abstract

This study was conducted to determine and analyze the effect of Islamic service quality on customer loyalty through customer satisfaction at Bank Syariah Indonesia (BSI) Jember Branch. The analytical technique used in this study is path analysis using SPSS 25 to determine the effect of Islamic service quality variables on customer loyalty through customer satisfaction at Bank Syariah Indonesia (BSI) Jember Branch. The sample used in this study were 140 respondents. Where data acquisition is done through the distribution of questionnaires to customers of Bank Syariah Indonesia (BSI) Jember Branch. The results of this study indicate that the quality of Islamic services has a significant effect on customer satisfaction, customer satisfaction has a significant effect on customer loyalty and the quality of Islamic services has a significant effect on customer loyalty through customer satisfaction at Bank Syariah Indonesia (BSI) Jember Branch.
PENGARUH HEDONIC SHOPPING, FASHION INVOLVEMENT, STORE ENVIRONMENT DAN PRICE DISCOUNT TERHADAP IMPULSE BUYING PADA STORE THREE SECOND DI LIPPO PLAZA MALL JEMBER Bambang Irawan; Gusti Ayu Wulandari; Nila Anindya Anggraini; N. Ari Subagio; Ketut Indraningrat
VALUE: Journal of Business Studies Vol 1 No 1 (2022): VALUE: Journal of Business Studies
Publisher : Study Program of Management Faculty of Economics and Business University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.291 KB) | DOI: 10.19184/value.v1i1.31654

Abstract

This study is purposed to examine the impact of hedonic shopping, fashion involvement, store environment and price discounts on impulse buying at the Three Second Lippo Plaza Mall Jember store. This study uses a sample of consumers who shop impulsively at the Three Second Lippo Plaza Mall Jember store, the side method used isnon-probability sampling with respondents as many as 96 consumers. The analytical technique used is multiple linear regression analysis. The results showed that hedonic shopping, fashion involvement, store environment and price discounts on impulse buying at the Three Second Lippo Plaza Mall Jember store in a positive direction. The business actors still maintain hedonic shopping, fashion involvement, store environment and price discounts in impulse buying.
PENGARUH KESADARAN HALAL, LABEL HALAL, DAN BAHAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN ULANG BODY LOTION SCARLETT WHITENING PADA MAHASISWA MUSLIM FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS JEMBER Diah Ayu Nupuspitasari; Lusiana Ulfa Hardinawati; N. Ari Subagio
VALUE: Journal of Business Studies Vol 1 No 2 (2022): VALUE: Journal of Business Studies
Publisher : Study Program of Management Faculty of Economics and Business University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (368.057 KB) | DOI: 10.19184/value.v1i2.35394

Abstract

The study was conducted to test and analyze the partial and simultaneous effect of halal awareness, halal labels, and product ingredients on the decision to repurchase Scarlett Whitening body lotion among Muslim students at the Faculty of Economics and Business, University of Jember. The population is students of the Faculty of Economics and Business, University of Jember who have active undergraduate status and have purchased Scarlett Whitening body lotion . This study determines the number of samples through purposive sampling method totaling 100 samples. By using multiple linear regression analysis method. The results of the t test show that t count on the halal awareness variable is 2.157 with a significance value of 0.034, which means that halal awareness has a significant effect on repurchasing decisions. The results of the t test show that the t count on the halal label variable is 2.051 with a significance value of 0.043, which means that the halal label has a significant effect on repurchasing decisions. The results of the t test show t count on the variable product ingredients 2.392 with a significance value of 0.019, which means that product ingredients have a significant effect on repurchasing decisions. Whereas the results of the F test simultaneously have a significant influence on the decision to repurchase Scarlett Whitening body lotion for Muslim students at the Faculty of Economics and Business, University of Jember.
Implementasi Literasi Serta Inovasi Pemasaran Pada Usaha Mikro Kecil Dan Menengah Deasy Wulandari; Nurhayati; Ari Subagio
Jurnal Pengabdian Masyarakat Ilmu Pendidikan Vol. 1 No. 02 (2022): November 2022
Publisher : Jurusan Ilmu Pendidikan - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (302.83 KB)

Abstract

The development of the national economy is inseparable from the rural economy because most of the people live in rural areas. When rural economic conditions are good, the national life of the people will prosper. Micro, Small and Medium Enterprises (MSMEs) are one of the drivers of supporting capability of the rural economy. The constraints of MSMEs in the rural economy are due to their location far from urban areas, so they are considered less strategic in running a business. Sukogidri Village is a village located in Ledokombo sub-district, Jember Regency. The main livelihoods of the community are farmers and “bakiak” sandal craftsmen. Marketing of MSME products from Sukogidri Village clogs still uses the traditional method, namely through local residents. This condition hampers the progress of MSMEs on a wider market scale. The findings obtained are the low level of literacy and implementation of marketing innovations for MSME. Optimizing the implementation of marketing literacy and innovation by related parties is needed to maintain business sustainability. This is done by increasing the marketing reach of MSME products to a wider market, creative and innovative approach so that they can improve the living standards of rural communities.
Pemberdayaan Ekonomi Kreatif Karnaval Melalui Pelatihan Value Chain Untuk Mendukung Keunggulan Kompetitif Hari Sukarno; Khanifatul Khusna; Abdul Muhsyi; N. Ari Subagio; Alif Mirzania; Agus Priyono; Salma Fauziyyah
Abdi Panca Marga Vol 4 No 1 (2023): Jurnal Abdi Panca Marga Edisi Mei 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Universitas Panca Marga Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/abdipancamarga.v4i1.1311

Abstract

The variety of MSMEs in Indonesia makes this country rich in innovative products, including fashion products and shows packaged in carnivals. One organization that carries this concept is the Jember Fashion Carnaval Foundation (JFC). During the 16 years of its journey, JFC has made various achievements both at the national and international levels. JFC, the image of the city of Jember, was made the City of International Carnival by the Minister of Tourism. To increase JFC's value and bargaining products necessary to conduct value chain training. The value chain describes the activities in and around the organization and links them to the company's competitive strengths. To achieve the expected understanding of the value chain, the training strategy used the Asset Based Community Development approach. The activities began with observations and interviews, FGDs, and dissemination of material to JFC managers and activists. JFC managers and activities attended this activity. The result of this activity is improving the strategy for the JFC Foundation's competitive advantage. It is helpful to improve JFC's achievements at the national and international levels.
Muzaki's Perception of Zakah Policy as Income Tax Deduction in Situbondo Regency Maulidha Ayu Andini; N. Ari Subagio; Agus Mahardiyanto; Umi Cholifah
International Journal of Management, Business, and Social Sciences Vol 1, No 2 (2022): November
Publisher : Universitas Wahid Hasyim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/ijmbs.v1i2.7703

Abstract

This study aims to determine the partial and simultaneous effect of halal-haram aspects, legal awareness, and religiosity on the zakah policy as a deduction from income tax in Situbondo Regency. By using a quantitative method of sampling using purposive sampling techniques and quota sampling. Data collection using a questionnaire. The data analysis technique used is instrument test, classical assumption test, and multiple linear regression. The results of the research show that the Halal-haram Aspect, Legal Awareness, and Religiosity have a significant simultaneous effect on Muzaki's Perception of Zakah Policy as a Deduction for Income Tax in Situbondo Regency. Meanwhile, the results of the partial test, the Halal-haram Aspect variable and Legal Awareness have a significant influence on Muzaki's Perceptions, but the legal awareness variable has no significant effect on Muzaki's Perceptions.
Model of Strengthening Halal Branding as an Implementation of Wellness Economy for MSMEs in Jember Regency Adenan , Moh; Cholifah , Umi; Prasetiyaningtiyas , Susanti; Wulandari , Deasy; Subagio, N. Ari; Prianto, Fajar Wahyu
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 4 No. 11 (2023): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.04.11.09

Abstract

The new lifestyle of the people that emerged as a result of the Covid-19 Pandemic which emphasizes the importance of a healthy lifestyle also influences economic and social activities in implementing the wellness economy. Healthy food can be traced from raw materials, processes, finished products and physical presentation to hygiene and in the concept of sharia it is called halal food which legally has a halal certificate. The purpose of this study was to identify MSMEs that already have halal certificates, analyze challenges and opportunities, analyze the effect of halal branding on sales, and formulate a model for strengthening MSME halal branding in Jember Regency. The method used is the Mix Method, beginning with a qualitative descriptive with secondary data collection, observation, and Focus Group Discussion (FGD). The results obtained are about 8, There are 764 MSMEs in Jember Regency and only 5% are halal certified. The minimum number of MSMEs that have halal certificates is because there are obstacles such as a lack of understanding of registration procedures, too many registration requirements, small businesses, time constraints.
Bahasa Inggris Mahardiyanto*, Agus; Subagio, N. Ari; Nutqi, Crisma Winda Aniva; Prijanto, Fajar Wahyu
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 14 No 1: April 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v14i1.12447

Abstract

This study aims to determine the effect of brand image, electronic word of mouth, and perceived ease of use on young investors decisions in choosing Islamic mutual fund investment applications for students in Jember. This type of research uses explanatory research and uses a quantitative approach. Researchers used primary data obtained from distributing questionnaires to students in Jember with a sample of 150 respondents. The technique used was purposive sampling technique to select samples. Multiple linear regression analysis is the method used in this study using SPSS software version 26. This study shows the results that the t test (partial) variable electronic reviews and perceived convenience affect young investors in choosing an Islamic mutual fund investment application while brand image does not affect young investors decisions in choosing investment applications
MODEL RANTAI NILAI INDUSTRI KARNAVAL BANYUWANGI MENUJU KEUNGGULAN KOMPARATIF Muhsyi, Abdul; Khusna, Khanifatul; Subagio, N. Ari; Sukarno, Hari; Priyono, Agus
BISMA: Jurnal Bisnis dan Manajemen Vol 17 No 1 (2023)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v17i1.38716

Abstract

This research focuses on carnival performing arts as the sub-sector of performing arts. Banyuwangi, as one of the regencies in East Java Province, must evaluate its creative industry potential through the value chain to maintain business continuity. The pandemic has decreased the performance of all business sectors, including the creative industry in the performing arts (carnival) sub-sector. The main concern of business recovery should be related to the sustainability of the carnival performing arts sub-sector in the Banyuwangi region. This qualitative research aims to describe and explore the application of value chains and culture in the creative industry in the carnival performing arts sub-sector in Banyuwangi. The study results showed that the Value Chain Sustainability event model in Banyuwangi has five value chains, meaning that the carnival has five values in line with its basic concept. The chain of production, dissemination, exhibition, and consumption are the elements of the potential chain that can be used as a source of comparative advantage to maintain the continuity of the Banyuwangi carnival event.