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All Journal VALUE: Journal of Business Studies
Almar'atus Sholihah
Fakultas Ekonomi dan Bisnis, Universitas Jember, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH HARGA, CITRA MEREK DAN LABEL HALAL TERHADAP MINAT BELI KONSUMEN LIPSTIK WARDAH DI KABUPATEN BANYUWANGI Almar'atus Sholihah; Lusiana Ulfa Hardinawati; Lilis Yuliati
VALUE: Journal of Business Studies Vol 1 No 1 (2022): VALUE: Journal of Business Studies
Publisher : Study Program of Management Faculty of Economics and Business University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.797 KB) | DOI: 10.19184/value.v1i1.31659

Abstract

The study is to know determine and analyze the effect of price, brand image and halal label on consumer interest buying Wardah lipstick product in the Banyuwangi. Population in this study used people in the Banyuwangi Regency area, who used Wardah lipstick product. In this study used 100 respondents who used Wardah lipstick in Banyuwangi Regency area. The methode used multiple linear regression analysis. The result of this research is: a) Price has a positive and significant influence on consumer buying interest in Wardah lipstick products in Banyuwangi. Banyuwangi Regency. b) Brand image has a positive and significant influence on consumer buying interest in Wardah lipstick products in the Banyuwangi Regency area. c) Halal label has a positive and significant effect on consumer buying interest in Wardah lipstick products in the Banyuwangi Regency area.
Co-Authors Lilis Yuliati