Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Aptisi Transactions on Technopreneurship (ATT) Berdikari : Jurnal Ekonomi dan Statistik Indonesia
Ade Famalika
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Penerapan Analisis Regresi Nonparametrik dengan Pendekatan Regresi Kernel dan Spline Pardomuan Robinson Sihombing; Ade Famalika
Jurnal Ekonomi Dan Statistik Indonesia Vol 2 No 2 (2022): Berdikari: Jurnal Ekonomi dan Statistik Indonesia (JESI)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/jesi.02.02.05

Abstract

Penelitian ini bertujuan untuk menerapkan regresi nonparametrik menggunakan regresi kernel dan spline. Regresi kernel menggunakan metode penaksir Nadaraya-Watson (NWE) dan penaksir Polinomial Lokal (LPE), sedangkan untuk regresi spline adalah smoothing spline dan b-splines. Metode ini diterapkan dalam menganalisis pola hubungan Pertumbuhan Produksi Industri (PPI) dan Tingkat Pajak Perusahaan (TPP). Hasil pengepasan kurva (fitting curve) menunjukkan bahwa model regresi nonparametrik terbaik adalah model regresi b-splines dengan degree 2 dan jumlah knot 5. Hal ini dikarenakan model regresi b-splines memiliki kurva yang halus dan terlihat lebih mengikuti sebaran data dibandingkan kurva model regresi lainnya. TPP berpengaruh signifikan negatif terhadap PPI artinya kenaikan TPP akan menurunkan PPI. Oleh sebab itu perlu kebijakan yang komprehensif dalam menerapkan nilai TPP agar tetap dapat meningkatkan produktivitas industri.
Examining Influencers Role in TikTok Shop’s Promotional Strategies and Consumer Purchases Ronal Aprianto; Ade Famalika; Irma Idayati; Derli; Ihsan Nuril Hikam
Aptisi Transactions On Technopreneurship (ATT) Vol 6 No 1 (2024): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v6i1.376

Abstract

TikTok Shop, a new feature by TikTok, facilitates direct transactions within the app, representing an innovative entrepreneurship venture. This study assesses how product quality and free shipping promotions influence purchase decisions, with influencers as mediators, a key element in digital entrepreneurship. Survey- ing 352 students from PTS Lubuklinggau City through online questionnaires, the research adopted a quantitative approach using SEM-PLS analysis via Smart- PLS software. Findings indicate that product quality significantly positively affects influencers, encouraging them to endorse products, a testament to the entrepreneurship success of quality management. Similarly, free shipping pro- motions positively impact influencers, highlighting their effectiveness in influ- encer marketing and entrepreneurship marketing strategies. Importantly, product quality significantly influences consumer purchasing decisions, showcasing its critical role in sales success and entrepreneurship value creation. However, the impact of free shipping on purchase decisions, while positive, is not significant, suggesting that it alone may not drive consumer buying behavior. Influencers significantly affect purchasing decisions, directly and indirectly, demonstrating their crucial role in marketing strategies and entrepreneurship ecosystems. They enhance the effect of product quality and free shipping on consumer choices, acting as a bridge between the product features and the consumers’ decisions to buy. This study reveals the complex dynamics of influencer marketing within the TikTok Shop ecosystem, emphasizing the importance of product quality and strategic promotions in driving purchase decisions and fostering entrepreneur- ship growth.
Co-Authors Derli Ihsan Nuril Hikam Irma Idayati Pardomuan Robinson Sihombing Ronal Aprianto