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Ni Wayan Wardani Wardani
a:1:{s:5:"en_US";s:39:"Institut Bisnis dan Teknologi Indonesia";}
Chemical Engineering, Chemistry & Bioengineering Control & Systems Engineering Electrical & Electronics Engineering Engineering Mechanical Engineering

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Prediksi Pelanggan Loyal Menggunakan Metode Naïve Bayes Berdasarkan Segmentasi Pelanggan dengan Pemodelan RFM Ni Wayan Wardani Wardani; Diah Juniari Arnidya; I Nyoman Agus Suarya Putra; Ni Made Mila Rosa Desmayani; Putu Gede Surya Cipta Nugraha; Eddy Hartono; Gede Surya Mahendra
Jurnal Manajemen dan Teknologi Informasi Vol. 12 No. 2 (2022): Jurnal Manajemen dan Teknologi Informasi
Publisher : Fakultas Teknik dan Informatika Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7178249

Abstract

Increasingly fierce market competition has encouraged companies to strive for better business, and companies are expected to change their perspective from a product-oriented approach to a customer loyalty-focused approach. Customers are the most valuable asset in running a business. Therefore, loyal customers need to be accurately predicted or to know the level of accuracy in order to help in the decision-making process related to the problem by applying data mining to find patterns hidden in the big data used. The implementation of data mining to predict loyal customers using the Naïve Bayes method based on customer segmentation with RFM modeling can be done well by utilizing sales transaction data. The customer segmentation process is needed to group customers who have similar characteristics by using the RFM model and then produce ten segments. Naïve Bayes is used to forming loyal customer prediction models and the evaluation results of the models that have been tested, namely accuracy of 97.27%, precision of 100%, and recall of 96.98%.
Perancangan Film Animasi 2D Cerita Rakyat Bali “Balapan Menjangan Dan Siput” Ni Wayan Wardani Wardani; I Nyoman Agus Suarya Putra; I Ketut Sutarwiyasa; Putu Satria Udyana Putra; Desy Amelia
Jurnal Manajemen dan Teknologi Informasi Vol. 12 No. 2 (2022): Jurnal Manajemen dan Teknologi Informasi
Publisher : Fakultas Teknik dan Informatika Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7170835

Abstract

The influence of globalization and technological advances has caused Indonesian folklore which is full of positive values and moral values that have begun to erode. The small selection of Indonesian folklore animated films on Youtube causes children to have no choice so they watch foreign movies and imitate bad things. This study aims to make a 2-dimensional animated film with the theme of Indonesian folklore. The folklore raised is the Balinese folklore of The Menjangan Race and the Snail version of Made Taro. This folklore contains moral messages such as respecting and respecting others, staying away from haughtiness, and teaching about the law of cause and effect. The results of testing media experts obtained results as many as 80% agreed to an attractive animation display, as many as 80% stated that they agreed to good video quality in this animated film, as many as 80% stated that the clarity of dialogue was good in this animated film. This 2-dimensional animated film succeeds in conveying the moral message contained in the Balinese folklore Of Balap Menjangan and Siput, and can be well received by children aged 8-12 years.
Co-Authors Desy Amelia Diah Juniari Arnidya Eddy Hartono Gede Surya Mahendra I Nyoman Agus Suarya Putra Ni Made Mila Rosa Desmayani, Ni Made Mila Rosa Putra, Putu Satria Udyana Putu Gede Surya Cipta Nugraha Sutarwiyasa, I Ketut