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All Journal Jurnal Pendidikan dan Pengajaran Jurnal Pendidikan Ekonomi Undiksha Fashion and Fashion Education Journal Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Jurnal Da Moda Journal of Research in Social Science and Humanities Jurnal Pengabdian Masyarakat
Putri Marganing Utami
Universitas Negeri Yogyakarta
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Journal of Research in Social Science and Humanities

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Social Media's Role in Creating New Fashion Trends Utami, Putri Marganing; Dewi, Anita Volintia
Journal of Research in Social Science and Humanities Vol 4, No 1 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i1.120

Abstract

The rise of social media has significantly transformed the fashion industry, serving as a catalyst for the creation and dissemination of new fashion trends. Platforms like Instagram, TikTok, and Pinterest have become pivotal in shaping consumer preferences, offering instant access to global fashion inspirations. This study explores how social media influences fashion trends, examining the interplay between influencers, brands, and consumers. Social media allows for real-time interaction and feedback, enabling trends to emerge swiftly and organically. Influencers play a crucial role by curating and endorsing styles, while brands leverage these platforms to engage with their audience and adapt to evolving tastes. Furthermore, user-generated content contributes to the democratization of fashion, allowing everyday users to impact trends. This dynamic environment fosters innovation and diversity in fashion, breaking down traditional barriers and creating a more inclusive industry. By analyzing various case studies and current trends, this research highlights the mechanisms through which social media shapes fashion trends, emphasizing its role in trend creation, marketing strategies, and consumer behavior. The findings underscore the importance of social media as an indispensable tool for fashion industry stakeholders aiming to stay relevant and competitive in a rapidly changing market.
Co-Authors Adiningtyas, Ferina Suci Anita Volintia Dewi Emy Budiastuti Fadhila, Adisty Fahmayani, Eriana Nur Jerusalem, Moh. Adam Khairunisa, Nabila Aurely rizal, yosi Septiari Nawanksari Sri Emy Yuli Suprihatin Sri Wening Syafitri, Pungky Rima Wardaya, Awwali Ibnu Zuhnikhayati, Enny