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All Journal Economics, Business and Management Science Journal
Mei Sarah Harahap
Universitas Medan Area
Economics, Econometrics & Finance

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Pengaruh Store Atmosphere dan Price Discount terhadap Impulsive Buying pada Butik Fyllo Closet di Kota Pematangsiantar Mei Sarah Harahap; Dahrul Siregar
Economics, Business and Management Science Journal Vol 2, No 2 (2022): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v2i2.292

Abstract

This study aims to determine the effect of store atmosphere and price discounts on impulse buying at the Fyllo Closet Boutique in Pematangsiantar City. This research is a type of descriptive research using a quantitative approach. The sampling technique used purposive sampling method and how to determine the sample size using the slovin method with a total sample of 110 respondents. The data collection technique used an online questionnaire through a google form which had been tested for validity and reliability. Data analysis technique using multiple linear regression. The results showed that: (1) Store Atmosphere had a positive and significant effect on Impulse Buying. (2) Price discount has a positive and significant effect on Impulse Buying. (3) Store Atmosphere and Price Discount have a positive and significant impact on Impulse Buying.
Co-Authors Dahrul Siregar