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All Journal Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Jurnal Sains Manajemen dan Bisnis Indonesia MBA: Journal of Management and Business Aplication Jurnal Ilmu Manajemen Advantage
Nike Norma Epriliyana
University of PGRI Argopuro Jember
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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SINERGITAS KEPEMIMPINAN TERHADAP KOMITMEN ORGANISASI DAN BUDAYA ORGANISASI (STUDI PADA ORGANISASI MAHASISWA PERGURUAN TINGGI DI KABUPATEN JEMBER) Nike Norma Epriliyana
Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Vol 12, No 2 (2017)
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (32.036 KB) | DOI: 10.24269/ekuilibrium.v12i2.393

Abstract

Penelitian ini bertujuan untuk menganalisis sinergitas antara kepemimpinan, komitmen organisasi dan budaya organisasi pada Organisasi Kemahasiswaan tingkat Perguruan Tinggi di Kabupaten Jember. Variabel bebas terdiri dari Kepemimpinan. Variabel Terikat terdiri dari komitmen organisasi dan budaya organisasi. Sampel penelitian berjumlah 180 responden yang terdiri dari mahasiswa pada  6 (enam) Perguruan Tinggi di Kabupaten Jember yaitu Universitas Jember, Universitas Muhammadiyah Jember, Universitas Moch. Sroedji Jember, IKIP PGRI Jember, STIE Mandala Jember dan Akademi Akuntansi PGRI Jember. Teknik sampling menggunakan simple random sampling. Analisis data menggunakan analisis MANOVA (Two Way Anova). Hasil penelitian menyimpulkan bahwa Kepemimpinan berpengaruh terhadap komitmen organisasi. Kepemimpinan berpengaruh terhadap budaya organisasi. Kepemimpinan berpengaruh terhadap komitmen organisasi dan budaya organisasi. Kata Kunci : Kepemimpinan; Komitmen Organisasi; Budaya Organisasi
STUDENT LOYALTY IN PERSPECTIVE OF EDUCATION SERVICE QUALITY, CREATIVE PROMOTION AND STUDENT SATISFACTION Nike Norma Epriliyana; Yusita Titi Hapsari; Andri Mardi Susanto
Jurnal Ilmu Manajemen Advantage Vol. 5 No. 1 (2021): June
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

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Abstract

Abstract This research aims to explain the student loyalty level through the perspective of education service quality, creative promotion, commitment, decision, and their satisfaction at private universities in Jember. We designed this research with a quantitative approach; it called explanatory research by a causal type. There are six research variables consisting of 3 (three) independent variables, 1 (one) intervening variable and 2 (two) dependent variables. The independent variables consist of the quality of education services (X1), creative promotion (X2), and commitment (X3). The dependent variable consists of satisfaction (Y1) and loyalty (Y2). The intervening variable consists of Decision (Z). The data collection technique carried out by distributing questionnaires online to 300 students of private universities in Jember. Data analysis carried out by using the Structural Equation Modeling (SEM) with AMOS (Analysis of Moment Structures) software. The research result showed that (1) the education service quality had no significant effect on students’ decision that indicated with a probability value: 0.058. (2) The education service quality had a significant effect on students’ satisfaction that indicated with the probability value: 0.000. (3) The creative promotion had a significant effect on students’ decision that indicated with the probability value: 0.000. (4) The student commitment had not significant effect on students’ decision that indicated with a probability value: 0.0760. (5) The student commitment had a significant effect on students’ loyalty that indicated with the probability value: 0.000. (6) The student decision had not significant effect on students’ satisfaction that indicated with a probability value: 0.611. (7) The student satisfaction had a significant effect on students’ loyalty that indicated with the probability value: 0.000. Keyword: education service quality, creative promotion, satisfaction, loyalty
Analisis Implementasi Kebijakan Tax Amnesty Terhadap Kepatuhan Membayar Pajak dan Optimalisasi Fungsi Pajak di Kabupaten Jember Nike Norma Epriliyana; Nursyamsida Tohari; Suwarso Suwarso
Jurnal Sains Manajemen dan Bisnis Indonesia Vol 10, No 2 (2020): Jurnal Sains Manajemen dan Bisnis Indonesia
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jsmbi.v10i2.4117

Abstract

Penelitian ini bertujuan untuk  melakukan analisis terhadap Implementasi Kebijakan Tax Amnesty terhadap Kepatuhan Membayar Pajak dan Optimalisasi Fungsi Pajak di Kabupaten Jember. Metode penelitian menggunakan pendekatan kuantitatif. Populasi berjumlah 100 wajib pajak. Lokasi penelitian Kabupaten Jember. Teknik sampling menggunakan simple random sampling. Analisis data menggunakan analisis Two Way Anova (MANOVA). Hasil penelitian menyimpulkan bahwa Implementasi Tax Amnesty berpengaruh terhadap Kepatuhan Membayar Pajak di Kabupaten Jember (Correlation Coefficient = 17,006; sig. = 0,000); dan Implementasi Tax Amnesty berpengaruh terhadap Optimalisasi Fungsi Pajak di Kabupaten Jember (Correlation coefficient = 16,206; sig. = 0,000). Dengan adanya kepatuhan membayar pajak, maka penerimaan negara atas pajak dapat dioptimalkan.
IMPLEMENTATION OF PROMOTIONAL MIX TO INCREASE THE NUMBER OF CUSTOMERS AND HOME BUSINESS INCOME DURING PANDEMIC COVID 19 Nike Norma Epriliyana; Hari Budi Lestari; Nursamsida Tohari
MBA - Journal of Management and Business Aplication Vol 5 No 2 (2022)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/mba.v5i2.600

Abstract

This research is inspired by the increasing number of creative actions carried out by homebusiness people who have to maintain their business income during the pandemic. Thiscreativity appears, to increase the number of customers in order to increase home businessincome. Finally, some home businesses develop their business by promoting their productsthrough online media, such as social media, collaboration with online distributors, givingdiscount, or promotion through WAG. This study aims to analyze the effect of implementing apromotional mix on increasing the number of customers and home business income during thepandemic. This research applies quantitative research. The respondents are 35 home businessesspread over 3 (three) Regencies. The data collection technique used a questionnaire sent viagoogleform. Data analysis using Path Analysis with SPSS ver. 22.00. The sampling techniqueusing random sampling with exogenous variables is the promotional mix implementation (X);exogenous variable is income (Y); and the intervening variable is the number of customers (Z).The results of the study conclude that (1) the variable of the promotional mix implementationhas a significant effect on increasing the number of customers as evidenced by the value of sig.0.000; and the value of 0.447; (2) the variable number of customers has a significant effect onrevenue as evidenced by the value of sig. 0.000; and the value of 0.545; (3) the implementationvariable of the promotional mix has no significant effect on revenue as evidenced by the valueof sig. 0.433.Keywords: Promotional Mix; Number of customers; Income
CONSUMER BEHAVIOR ANALYSIS OF PURCHASE DECISIONS AND CUSTOMER SATISFACTION WHO BUYS FASHION PRODUCTS THROUGH TRANSACTIONS VIA MARKETPLACE IN JEMBER DISTRICT Nursyamsida Tohari; Nike Norma Epriliyana
MBA - Journal of Management and Business Aplication Vol 6 No 1 (2023)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/mba.v6i1.692

Abstract

This study aims to analyze consumer behavior towards purchase decision via the marketplaceand consumer satisfaction in Jember Regency. After the covid-19 pandemic, the marketplace isgrowing and offering a variety of services that can satisfy its consumers. The researchrespondents consisted of 150 marketplace user respondents, namely Bukalapak, Shoppee,Tokopedia, Lazada, and Blibli. Data collection techniques consist of e-questionnaire. Dataanalysis using path analysis. Research variables consist of exogenous trust variable (X1); Price(X2); Convenience (X3); Reference Group (X4); Quality of Information (X5). The endogenousvariable is consumer satisfaction (Y). The intervening variable is the purchase decision (Z). Theresults of the study concluded that the Trust Variable (X1) had no significant effect on consumerdecisions (Z) as evidenced by the results of hypothesis testing with values of sig. 0.130 and0.114; Price variable (X2) has a significant effect on consumer decisions (Z) as evidenced by theresults of hypothesis testing with values of sig. 0.000 and 0.205; The convenience variable (X3)has a significant effect on consumer decisions (Z) as evidenced by the results of hypothesistesting with values of sig. 0.000 and 0.216; The Reference Group variable (X4) has nosignificant effect on consumer decisions (Z) as evidenced by the results of hypothesis testingwith values of sig. 0.047 and 0.160; Quality of Information variable (X5) has a significant effecton consumer decisions (Z) as evidenced by the results of hypothesis testing with values of sig0.130 and 0.114; The Consumer Decision Variable (Z) has a significant effect on consumersatisfaction (Y) as evidenced by the results of hypothesis testing with a value of sig. 0.000 and0.494.
Co-Authors Andri Mardi Susanto Hari Budi Lestari Noviyanti, Ade Irma Nursamsida Tohari Nursyamsida Tohari Ratnasari Dwi Ade Chandra Suwarso Suwarso Yusita Titi Hapsari