Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Mahasiswa FEB
Doni Alief Nurmansyah, Doni Alief
Unknown Affiliation
Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH CUSTOMER SATISFACTION DAN SWITCHING BARRIERS TERHADAP CUSTOMER LOYALTY (Studi pada Toko Buku Togamas Malang) Nurmansyah, Doni Alief; Puspaningrum, Astrid
Jurnal Ilmiah Mahasiswa FEB Vol 4, No 1: Semester Ganjil 2015/2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (201.351 KB)

Abstract

The aim of this study is to analyze the effect of customer satisfaction and switching barriers to the customer loyalty of Togamas book store Malang. This design of this study was explanatory research and used 90 respondents as samples. The sampling technique used was purposive sampling by using non-probability sampling method. The instrument was tested by using validation test, reliability test, and classic assumption test (normality test, multicollinearity test, and heteroscedasticity test). The hypothesis was tested by using F test and t test. The data analysis was using multiple linear regression technique. Based on F test, customer satisfaction and switching barriers simultaneously affect significantly to the customer loyalty. Based on t test, customer satisfaction and switching barriers partially affect significantly to the customer loyalty, while customer satisfaction had dominant effect ot he customer loyalty. Keywords: Customer Satisfaction, Switching Barriers, dan Customer Loyalty
Co-Authors S.Pd. M Kes I Ketut Sudiana .