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Marketing Strategy in Managing Hospital Patient Satisfaction Wawan Novianto; Firdaus; Ali M Zebua
Formosa Journal of Applied Sciences Vol. 1 No. 6 (2022): November 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v1i6.1719

Abstract

The purpose of this research is to menganaisis the influence of the value of customer and Patient Satisfaction Marketingterhadap Experiential BPJS MMC Hospital in Jambi. Sample research that used as many as 100 people respondents, where data from samples collected using a questionnaire and then analyzed by Structural Equation Modelling (SEM) component-based partial least squares path modeling (PLS-SEM). Based on research results that have been obtained, it can be inferred, the value of a customer is reflected by the dimensions of emotional value, social value, performance, value, and price value of moneysecara partial positive and significant effect against patient satisfaction BPJS MMC Hospital in Jambi. Marketingyang is reflected by the experiential dimension of sense, feel, think, and actsecara partial positive and significant effect against patient satisfaction BPJS MMC Hospital in Jambi. Collectively the value of customers and experiential marketingmemiliki influence on patient satisfaction BPJS MMC Hospital in Jambi.
PENGARUH SELF ASSESSMENT SYSTEM BAGI WAJIB PAJAK TERHADAP KEPATUHAN DALAM MEMBAYAR PAJAK DI KOTA SUNGAI PENUH Wawan Novianto; Firdaus Firdaus; Eka Retno Saputra
Journal of Innovation Research and Knowledge Vol. 2 No. 7: Desember 2022
Publisher : Bajang Institute

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Abstract

This study aims to determine the effect of the self-assessment system for taxpayers on compliance in paying taxes in full river tax cities. An approach that primaryly uses paradigms in developing science (such as reduction to variables, specific questions, theoretical testing, using measurements and observations, thoughts about causation, and hypotheses) that uses research strategies such as surveys and experiments that use statistical data. The scope in this study is in a full river city and focuses on taxpayers. Based on the results of research and discussion on X1 and Y in Full River City Taxpayers, it can be concluded as follows: The value of R Squre above will be changed in the form of percent to find out how much X1 contributes to Y in Full River City Taxpayers. The R Squre value of 0.33.2 if percented at 33.2% means that the magnitude of the influence of X1 Y is 33.2% while the remaining 66.8%. Influenced by the variables studied in this study.