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All Journal Transekonomika : Akuntansi, Bisnis dan Keuangan Bhinneka Tunggal Ika: Jurnal Pengabdian Kepada Masyarakat
Aris Prilatama
Universitas Negeri Malang
Religion Humanities Economics, Econometrics & Finance Engineering Public Health Social Sciences

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Strategi Pengembangan UMKM melalui Digital Marketing pada UMKM Minuman Jahe Mbah Jayus Ali Nurrosidah; Aris Prilatama; Agus Hermawan
Bhinneka Tunggal Ika : Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 02 (2023): Bhinneka Tunggal Ika : Jurnal Pengabdian Kepada Masyarakat
Publisher : Rifa Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penerapan digital marketing sebagai strategi pengembangan UMKM menjadi tujuan penelitian dan dilaksanakan di produk Jahe Instan Mbah Jayus. Program pengembangan UMKM ini dilakukan dimulai dari tahap persiapan dengan menentukan media digital yang digunakan. Selanjutnya, melaksanakan program yang telah ditentukan yaitu, pemasaran melalui Marketplace Mbiz Market dan pengoptimalan media sosial Instagram. Digitalisasi dengan melakukan pemasaran secara online diharapkan dapat memperluas pangsa pasar dan meningkatkan permintaan. Dengan penerapan digital marketing dalam usahanya menjadi strategi UMKM Produk Jahe Instan Mbah Jayus untuk terus berkembang.
KESELAMATAN KERJA : SYSTEMATIC LITERATURE REVIEW (SLR) DAN ANALISA BIBLIOMETRIK Aris Prilatama; Sopiah
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 1 (2023): January 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i1.330

Abstract

The purpose of this study is to analyze the application of occupational safety in various working environments and conditions. The method used in this study is the PRISMA (Preferred Reporting Items for Systematic Review and Meta-Analyses) method and Bibliometric analysis using VosViewer. Sources of data obtained from Scopus and Taylor & Francis for the 2017-2022 period. The results of 136 journals were obtained, then data reduction was carried out using inclusion and exclusion criteria, 34 journals were obtained which would be reviewed. The results of this study indicate that the application of work safety will be very effective if you always follow and adapt to technological developments and the times.
Co-Authors Agus Hermawan Ali Nurrosidah Sopiah, Sopiah