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All Journal Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis
Zarwish Bint E Ishaq
University of Sialkot
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Impact of Reviews on Consumer Purchase Decision in Educational Institutes of Lahore, Pakistan Zarwish Bint E Ishaq; Arsalan Khalid; Abdul Ahad; Sameera Amjad
Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis Vol. 7 No. 1 (2022): Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis
Publisher : STIM LASHARAN JAYA MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51263/jameb.v7i1.153

Abstract

The research is on “Impact of reviews on consumer purchase decision”. The purpose of research was to study the impact of reviews on consumer purchase decision. The primary data was gathered by floating questionnaires. SPSS software was applied to analyze data for frequencies regression parameters. The findings suggested that user’s reviews have significant impact on consumers purchase decision. Consistent positive reviews from a trustworthy source have a positive impact on the purchase decision of the consumers. Consumers having a prior experience related to a product also lead to a significant positive relationship with the purchase decision. It is a quantitative research. Which is a systematic investigation by gathering quantifiable data and performing statistical techniques. Primary data was collected through questionnaires. Primary research was conducted in order to collect the data. Data type is also primary because research is instrument based. The sample size for my research is 300 responses. The main aim of this test was to find the relationship of purchase decisions with prior product expertise, informational influence, perceived review consistency, perceived review quality and value expression influence. Prior product expertise, informational influence and perceived review consistency had a significant impact on purchase decision. However perceived review quality and value expression influence had insignificant impact on purchase decision. Prior product expertise have a positive impact on purchase decision
The role of Government for developing digital platform to establish a freelancer’s market in Pakistan Zarwish Bint E Ishaq; Hamza Akram
Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis Vol. 8 No. 1 (2023): Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis
Publisher : STIM LASHARAN JAYA MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51263/jameb.v8i1.174

Abstract

This paper explores the perceptions of Pakistani freelancers regarding the role of the government in enhancing their career success. Through a qualitative approach by in-depth interview, the study examines the challenges faced by freelancers in Pakistan and the extent to which they believe government policies and initiatives can help address these challenges. Findings suggest that while freelancers face various obstacles, including lack of access to finance, limited opportunities, and inadequate infrastructure, they perceive the government's role as minimal. Participant expressed the need for greater recognition of the freelance industry, stronger regulatory frameworks, and more investment in skills development and digital infrastructure. The paper concludes that the Pakistani government must play a more active role in promoting and supporting the freelance industry, as it has the potential to contribute significantly to the country's economic growth and development
Co-Authors Abdul Ahad Arsalan Khalid Hamza Akram Sameera Amjad