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All Journal JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Neraca Manajemen, Akuntansi, dan Ekonomi
Estik Hari Prastiwi
Universitas 17 Agustus 1945 Surabaya
Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis

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Pengaruh Persepsi Harga, Diskon, dan Customer Experience terhadap Loyalitas Pelanggan Produk Fashion Shopee Eka Susilawati; Estik Hari Prastiwi; Yulyar Kartika
JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Vol 5, No 1 (2022): Agustus
Publisher : STIE Kertanegara Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47201/jamin.v5i1.131

Abstract

This study was conducted to determine and analyze the effect of price perception, discount, and customer experience on customer loyalty for fashion products at Shopee.This research was carried out with a quantitative descriptive method using primary data obtained through questionnaires and interviews. The population in this study were students of the Faculty of Economics and Business, University of 17 August 1945, Surabaya. The sample in this study was 72 students using the purposive sampling method because this method uses a sampling technique with certain considerations or criteria. The data analysis technique used in this research is multiple regression analysis methods using the Statistical Product and Service Solution (SPSS) version 26 program. The results of this study indicate that the price perception variable has a positive and significant effect on customer loyalty. The discount variable has a positive and significant effect on customer loyalty. The customer experience variable has a significant positive effect on customer loyalty. From the research results, it is known that the effect of price perception, discount, and customer experience partially or jointly has a significant positive effect on customer loyalty.Keywords: Price Perception, Discount, Customer Experience, and Customer Loyalty
Pengaruh Harga, Life Style dan Fast Fashion terhadap Keputusan Pembelian Pakaian Second Branded Import Estik Hari Prastiwi; Aldo Rahmawan
JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Vol 5, No 2 (2023): Februari 2023
Publisher : STIE Kertanegara Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47201/jamin.v5i2.137

Abstract

AbstractThis study aims to examine the Influence Influence of Price, Life Style and Fast Fashion on the Purchasing Decision of Second Branded Import Clothing in Surabaya. The number of samples set was 100 people with the purposive sampling method. In the collection of data using the help of questionnaires with the measurement of the likert scale. The data analysis method used is multiple linear regression analysis with the SPSS 16 program.The results of hypothesis testing show the result that the price variable partially affects the purchase decision variable. The life style variable partially affects the purchase decision variable. The fast variable partially affects the purchase decision variable. Variable price, life style and fast fashion simultaneously affect purchasing decisions.Keywords: Price, Life Style, Fast Fashion and Purchasing Decision. Abstrak Penelitian ini bertujuan untuk meneliti Pengaruh Harga, Life Style dan Fast Fashion terhadap Keputusan Pembelian Pakaian Second Branded Import di Surabaya. Jumlah sampel yang ditetapkan adalah 100 orang dengan metode purposive sampling. Dalam pengumpulan data menggunakan bantuan kuesioner dengan pengukuran skala likert. Metode analisis data yang digunakan adalah analisis regresi linier berganda dengan program SPSS 16. Hasil pengujian hipotesis menunjukkan hasil bahwa variabel harga secara parsial berpengaruh terhadap variabel keputusan pembelian. Variabel life style secara parsial berpengaruh terhadap variabel keputusan pembelian. Variabel fast secara parsial fashion berpengaruh terhadap variabel keputusan pembelian. Variabel harga, life style dan fast fashion berpengaruh secara simultan terhadap keputusan pembelian.Kata Kunci: Harga, Life Style, Fast Fashion dan Keputusan Pembelian.
Co-Authors Aldo Rahmawan Eka Susilawati Elliza Firnanda Evi Rohmawati Yulyar Kartika