Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Kalijaga Journal of Communication
Annisa Widya Paramitha
Diponegoro University
Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Representasi Feminisme di Iklan Minuaman Olatte Versi “Taste Of Friendship Ep 1 (Cara Ranty Ungkapin Hati)” Annisa Widya Paramitha; Turnomo Rahardjo
Kalijaga Journal of Communication Vol. 4 No. 1 (2022)
Publisher : Communication and Islamic Broadcasting Study Program, Faculty of Da'wah and Communication, State Islamic University Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/kjc.41.05.2022

Abstract

ABSTRACT The rapid development of advertising in recent years, since there are many factors, such as: development of modernisation, culture and also internet. Nowadays, advertisement not only find in the television, but you also easily find the advertisement in social media. Youtube is the most used social media, since they have number 1 rank in Indonesia as the favourite of social media, the percentage of the score is 93,8%. This research used semiotics theory by John Fiske to analysis the data. The result of this research finds 3 level from the Olatte’s advertisement, such as: Level of reality, in this level find the4 codes (dress, speech, gesture, makeup and expressions). The second one is level of representation, in this level the researcher find 3 codes (Teknik of camera, lighting and music). The last one in the level of ideology, the researcher finds the liberal of feminism used in this advertisement, also liberal feminism is the most dominant that used in this advertisemet.
Co-Authors Turnomo Rahardjo