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All Journal Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Desyanti Marbun, Desyanti
Jurusan Sosial Ekonomi Pertanian Fakultas PertanianUniversitas Bengkulu
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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ANALISIS PERSEPSI, SIKAP DAN PERILAKU KONSUMEN TERHADAP PANCAKE DURIAN (STUDI KASUS : PANCAKE DURIAN PRODUKSI CELEBRITY PANCAKE) Marbun, Desyanti; Priyono, Basuki Sigit; Suryanty, Melli
Jurnal AGRISEP JURNAL AGRISEP VOL 14 NO 02 2015 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (354.183 KB) | DOI: 10.31186/jagrisep.14.2.215-226

Abstract

The research was aimed to analyze the perception, attitude and behavior of consumer durian pancakes production Celebrity Pancake. Research method: study area is defined as purposive on the street S.Parman in the city of Bengkulu. Consumer respondents were taken by used accidental sampling. Intended for consumers who purchase the products of durian pancake at Celebrity Pancake. Methods of data analysis used Likert scale, analysis of descriptive, and Fishbein. The result showed, consumer perceptions to attribute durian pancakes had been different result, that is attribute taste, flavour, color, and sachet appear are in good category, while the price is at category less well, The consumer attitudes to durian pancakes which indicated trend to a positive attitude. The consumer behaviour to durian pancakes product indicated behaviors liking. Consumer considers all the important attributes of the durian pancakes product.
Co-Authors Basuki Sigit Priyono Melli Suryanty Melly Suryanti, Melly