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All Journal NIKAMABI : Jurnal Ekonomi & Bisnis EMaBi: Ekonomi Dan Manajemen Bisnis
Pujiarti
Universitas Buddhi Dharma
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence Of Price, Product Quality, And Promotion On Purchase Decisions At The Shopee Marketplace Shelly Arnetta; Pujiarti
EMaBi: Ekonomi Dan Manajemen Bisnis Vol. 2 No. 2 (2023): EMaBi: Ekonomi Dan Manajemen Bisnis
Publisher : Fakultas Bisnis

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Abstract

This research was conducted to determine the influence of price, product quality and promotion on purchasing decisions on the Shopee marketplace. Quantitative research is the procedure used in this thesis and uses questionnaires to 100 respondents. The results of data processing using SPSS 25 obtained a T table of 1.660, a price T count of 6.868 > 1.660, a product quality T count of 0.075 > 1.660 and a promotion T count of 3.201 > 1.660. The results of hypothesis testing obtained Fcount 91.417>2.70 Ftable and a significance of 0.000 <0.05, meaning that price, product quality and promotion have a simultaneous and significant effect on purchasing decisions on the Shopee marketplace and based on the coefficient of determination test, the adjusted R Square value is 0.733, which means All independent variables influence purchasing decisions by 73.3% and the remaining 26.7% is explained by other factors not explained in this regression analysis.
Pengaruh Pelatihan, Keterampilan Dan Metode Kerja Terhadap Hasil Produksi (Studi Kasus Pada PT. Syn Toba Grafika) Tri Aryanti; Pujiarti
EMaBi: Ekonomi Dan Manajemen Bisnis Vol. 3 No. 2 (2024): Jurnal EMaBi: Jurnal Ekonomi Dan Manajemen Bisnis
Publisher : Fakultas Bisnis

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Abstract

Tujuan utama dari penelitian ini adalah untuk menguji pengaruh potensial dari Pelatihan, Keterampilan, dan Metode Kerja terhadap Hasil Produksi. Sebanyak seratus lima belas orang dari staf produksi PT Syn Toba Grafika berpartisipasi dalam penelitian ini. Data untuk penelitian ini berasal dari kuesioner yang diberikan kepada 115 orang, yang dipilih secara acak dari seluruh populasi. Analisis statistik, termasuk uji validitas dan reliabilitas serta regresi linier berganda, uji F, uji t, dan koefisien determinasi (R2), digunakan untuk menilai hipotesis. Y = 10,385 + 0,154X1 + 0,379X2 + 0,202X3 adalah model regresi linier berganda yang diperoleh dari analisis. Dengan demikian, perubahan 1 poin dalam Pelatihan (X1), dengan semua variabel lain tetap konstan, akan menghasilkan perubahan 0,154 dalam Hasil Produksi (Y). Akan terjadi perubahan Hasil Produksi sebesar 0,379 poin untuk perubahan Keterampilan (X2) sebesar satu poin dan perubahan sebesar 0,202 poin untuk perubahan Metode Kerja (X3) sebesar satu poin. Terdapat hubungan yang baik dan cukup substansial antara Pelatihan (0,485), Keterampilan (0,583), dan Metode Kerja (0,526) dengan Hasil Produksi di PT Syn Toba Grafika, berdasarkan koefisien korelasi. Nilai F test sebesar 25,745 yang lebih besar dari nilai F table sebesar 2,69 menyebabkan Ho ditolak dan Ha diterima. Dengan menggunakan ambang batas signifikansi 5% dan 112, nilai t table pada t test adalah 0,1840. Nilai t yang dihitung untuk Pelatihan (X1), Keterampilan (X2), dan Metode Kerja (X3) masing-masing adalah 1,812>0,1840, 4,060>0,1840, dan 2,105>0,1840. Hal ini menunjukkan bahwa terdapat hubungan positif dan signifikan secara statistik antara ketiga variabel tersebut dengan Hasil Produksi, karena Ho ditolak dan Ha diterima.
The Influence of Compensation, Workload and Work Stress, on Employee Job Satisfaction, Case Study At PT Langganan Kita Bersama Ester; Pujiarti
NIKAMABI: Jurnal Ekonomi dan Bisnis Vol. 2 No. 2 (2023): NIKAMABI: Jurnal Ekonomi dan Bisnis
Publisher : LPPM UBD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/ni.v2i2.2615

Abstract

The purpose of this research is to determine the effect of compensation, workload and stress on employee job satisfaction, case study at PT Langgana Kita Bersama, both partially and simultaneously. This research is quantitative descriptive. The population of this research is employees of PT Langgana Kita Bersama. The sample for this research consisted of 31 respondents using interview data collection techniques. Data analysis methods include descriptive statistical analysis methods, validity and reliability tests, classical assumptions, statistical model tests, multiple linear regression analysis, T test, F test, coefficient of determination and slope in SPSS version 25. The research results show that the compensation variable has an effect on satisfaction employee work with a tcount score of 9.120 is greater than ttable 1.701, the workload variable has no effect on the job satisfaction of employees with a lower score. tcount value is -1.28 from ttable 1.701, the work stress variable has no effect on employee job satisfaction with a tcount value of 0.376 which is smaller than ttable 1.701, compensation, workload and work stress variables simultaneously influence employee job satisfaction with a fcount value of 30.394 , greater than ttable 2.96.
as Mei Lie; Pujiarti
NIKAMABI: Jurnal Ekonomi dan Bisnis Vol. 3 No. 1 (2024): NIKAMABI: Jurnal Ekonomi dan Bisnis
Publisher : LPPM UBD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/ni.v3i1.2948

Abstract

The objective of the study was to examine the influence of Coworkers, Work Conflicts, and the Work Environment on Employee Performance at PT Petindo Era Tangguh. The researcher utilized a quantitative descriptive approach, gathering survey data from PT Petindo Era Tangguh employees. The data analysis encompassed assessments of validity, reliability, classical assumptions, statistical models, t-tests, and F-tests. The research results revealed that Coworkers, Work Conflicts, and the Work Environment collectively affect Employee Performance by 48.4% as indicated by the adjusted R Square (R2), while the remaining 51.6% is influenced by other factors. In the t-test results, the Coworker variable (X1) had a value of 5.833, surpassing 2.037, with a significant value of 0.000 (< 0.05), leading to the rejection of Ho and acceptance of Ha. Conversely, the Workplace Conflict variable (X2) showed a value of 0.353, less than 2.037, with a significant value of 0.726 (> 0.05), resulting in the acceptance of Ho and rejection of Ha. Moreover, the Working Environment variable (X3) exhibited a value of 3.313, exceeding 2.037, with a significant value of 0.002 (< 0.05), leading to the rejection of Ho and acceptance of Ha. Additionally, according to the F-test, the Coworker (X1), Workplace Conflict (X2), and Working Environment (X3) variables in relation to Employee Performance (Y) produced a value of 11.642, surpassing 2.679, with a significant value of 0.000 (< 0.05). Thus, Ho was rejected, and Ha was accepted, indicating that the dependent variable simultaneously influences the independent variables.
Co-Authors Ester Mei Lie Shelly Arnetta Tri Aryanti