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All Journal International Journal of Economics, Management, Business, and Social Science International Journal of Multidisciplinary Research and Literature (IJOMRAL)
Amran Harun
Universiti Tun Hussein Onn Malaysia
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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THE RELATIONSHIP OF CUSTOMER SATISFACTION AND SERVICE QUALITY TOWARDS CUSTOMER LOYALTY AT MHR BURGER’S DURING COVID-19 ENDEMIC Nur Nilam Sari Mohd Basir; Yuary Farradia; Amran Harun
International Journal of Multidisciplinary Research and Literature Vol. 1 No. 6 (2022): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (370.209 KB) | DOI: 10.53067/ijomral.v1i6.88

Abstract

This paper aims to analyse the relationship of customer satisfaction and service quality toward customer loyalty at MHR Burger’s during Covid-19 endemic. Customer loyalty refers to a continuing emotional bond between you and your customer, manifested by a customer’s willingness to engage with and frequently purchase from you against your rivals. The main objectives of this study are to examine the relationship between customer satisfaction and services quality in MHR Burger’s during a Covid-19 endemic and secondly, to examine the mediator role of customer satisfaction between service quality and customer loyalty in MHR Burgers during a Covid-19 endemic. The variables involved in this study were perceived service quality, customer satisfaction, and customer loyalty. Samples of this study were customers of the MHR Burger’s restaurant in Malaysia. Quantitative method is used to analyse the relationships within variables. This research examined 250 respondents by spreading the online questionnaires that were analysed by using Structural Equation Model method. To collect the data, this study used convenience-sampling method. Study data were analyzed using SPSS software version 26 and Microsoft Excel. The results concluded that there is positive relationship between service quality with customer satisfaction and customer loyalty in which customer satisfaction has significant role as a mediator between service quality and customer loyalty at MHR Burger’s during Covid - 19 endemic
Factors Affecting Male Consumer Online Buying Behaviour Kausar Jiwa; Amran Harun; Yuary Farradia; Noreina Nasir; Nur Aniza Quantaniah Jusoh
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 2 No. 3 (2022): September 2022
Publisher : CV ODIS

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Abstract

Online shopping today has become a way of life for people worldwide as they spend so much at the workplace rather than at home with family. Importantly, even though males have been more willing to engage in e-commerce than females, there is still a lack of information and studies emphasizing male online behavior. Thus, this study aims to identify how time-saving and technology influence purchasing behavior among male online consumers. In addition, this study used a quantitative method by using an online survey of 384 male online shoppers at four different platforms: Facebook, Instagram, WhatsApp, and Shopee. Each platform used quota sampling, snowball sampling, and convenience sampling methods. Statistical Packages for Social Science (SPSS) software was used to analyze data from the survey. The multiple regression analysis indicated that one factor has a significant relationship with male online purchase behavior: time-saving. This finding is essential for marketers to ease the use of online shopping platforms to save more time and encourage more males to purchase online. This study is also essential for the researcher to deeply understand the factors affecting male consumers' online buying behavior
Co-Authors Kausar Jiwa Noreina Nasir Nur Aniza Quantaniah Jusoh Nur Nilam Sari Mohd Basir Yuary Farradia