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Yuary Farradia

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Author-ID : 2270683

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The Business To Business Marketing Strategies For The Package Delivery Service Companies To Increase The Volume Of Delivery Yuary Farradia; Khaeruman; Fatari; Ismunandar
International Journal of Science, Technology & Management Vol. 2 No. 5 (2021): September 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i5.304

In this study, the researchers used descriptive qualitative research methods with case study research on the object of research using observation, interviews, and documentation methods, data analysis techniques using SWOT analysis techniques (strengths, weaknesses, opportunities, threats) combined with IE Matrix to determine the position company.The results showed that the company uses a special tariff strategy and effective communication with customers. The IE Matrix analysis shows the company's position at a growth rate through horizontal integration, meaning that the company has the opportunity to expand the market, improve facilities, or merge with other companies in the same industry. From the results of the SWOT analysis, alternative strategies are obtained, namely: a) increasing the company's competitiveness and, b) competitive pricing policies with competitors that are adjusted to market prices.

ANALYSIS OF INCENTIVES AND THEIR EFFECTS ON EMPLOYEE WORK PRODUCTIVITY AT PT. "X" Farradia, Yuary
International Journal of Multidisciplinary Research and Literature Vol. 1 No. 1 (2022): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

The organization or company has abundant resources, raw materials, capital, and technology. Still, if its human resources do not support it, its previously planned goals are difficult to achieve. The provision of incentives in the company is good and on time, so that employee work productivity is getting better. In addition to providing incentive wages, another factor that affects productivity is years of service. This quantitative research aims to measure/know the effect of providing incentives on employee productivity. This research method is useful for giving direction to researchers. It will guide researchers on how the research sequence will carry out and explain the stages related to the scope of research, population and samples, data and data sources, and data analysis methods. Based on the results of the analysis above, it can conclude that incentives have a significant effect on the work productivity of employees in the production division of PT. X. Partially, incentives have a considerable impact on employee work productivity because they have an at- count value that is greater than the t-value table (2.816> 2.01). Meanwhile, simultaneously incentives also affect work productivity because it has a calculated F value greater than the F table value (7.932> 4.04).

THE INFLUENCE OF GREEN MARKETING MIX ON GREEN PURCHASE INTENTION IN USING ECO-FRIENDLY PRODUCTS Yuary Farradia; Mora Mora; Indra Kusumawati; Wahyu Widodo
International Journal of Economy, Education and Entrepreneurship Vol. 1 No. 3 (2021): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v1i3.42

The purpose of this study was to determine and assess the impact of the green marketing mix on green purchase intentions when using environmentally friendly products (A Case Study on Stainless Steel Straws). The quantitative research approach used in this study was questionnaires on a Likert scale of 1-5. Purposive sampling is a non-probability sampling strategy used in the data collection technique. The participants in this study are students and/or members of the general public who live in Surakarta City and are looking to purchase stainless steel straws. A total of 112 people took part in this study. The research instrument testing, traditional assumption testing, model accuracy test, multiple regression analysis tests, and t-test were utilized to analyze the data in this study The validity and reliability of the instrument are being tested in this study. The software IBM SPSS Statistics 22 version was utilized as the data collection strategy. This study discovered that the location of a green space has no bearing on the likelihood of making a green purchase. The green product has a large impact on green buy intent, as does the green price, and the green advertising has a significant impact on green purchase intention

MARKETING COMMUNICATION STRATEGY IMPLEMENTED BY THE HOTEL AS AN EFFORT TO INCREASE VISITOR INTEREST DURING COVID-19 PANDEMIC Yuary Farradia
International Journal of Economy, Education and Entrepreneurship Vol. 2 No. 1 (2022): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v2i1.57

In achieving success, they have prepared several marketing communication strategies before marketing their community products, increasingly attracting public attention. The purpose of this research is how marketing communication strategies are carried out to increase visitor interest during the Covid-19 pandemic period. The research method used in this study uses qualitative research with a descriptive approach and data collection techniques through interviews and documentation. The data analysis technique of this research was carried out after obtaining data through interviews and in-depth documentation. Then, this data is selected with important and irrelevant data from the collected data, analyzed in relation to each other to get provisional allegations and draw conclusions. This study indicates that marketing communications during the Covid-19 pandemic have referred to the 4Ps, namely Product, Price, Place, and Promotion. During the Covid-19 pandemic, hotels have implemented health protocols following government recommendations, intensively conducting sales calls and telemarketing, holding promotions every month, and collaborating with other parties to promote to companies, government agencies, and travel agents both offline travel agents to increase visitor interest

SKILL MANAGEMENT TRAINING IN IMPROVING ADOLESCENT PRODUCTIVITY DURING THE COVID-19 PANDEMIC IN LONTAR VILLAGE Yuary Farradia; Mora Mora; Indra Kusumawati; Wahyu Widodo; Mamay Komarudin
International Journal of Engagement and Empowerment Vol. 1 No. 3 (2021): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v1i3.39

This devotion involves many components of society to become organizational boosters, as teachers and volunteers. The community wants to realize non-formal education that can embrace the lower middle class who do not get access to formal education for various reasons or children break up. school because of the narrowness of the economy. The goals and objectives to be achieved in this Community Service (PKM) activity are to guide adolescent citizens learning to increase their productivity in the pandemic period. Covid-19 by developing business ideas that match their talents/potential and by the opportunities and needs of the community. The method used in community service (PKM) activities is to provide counseling and discussion in providing training and direction to the youth of citizens. Learn to increase its productivity in the current Covid-19 pandemic online with the Zoom application. With the impact of the Covid-19 pandemic that is widespread and unavoidable, there needs to be an increase in the ability of citizens to learn to increase their productivity by developing ideas and capturing business opportunities in the community that are tailored to their potential. With this pelatihan, it is expected that wara learn to have the ability to be able to develop ideas and capture business opportunities amid the Covid-19 pandemic. In increasing the productivity of the villagers, learning the village is needed not only for brilliant ideas and wide open opportunities but also for business planning. Well structured

THE RELATIONSHIP OF CUSTOMER SATISFACTION AND SERVICE QUALITY TOWARDS CUSTOMER LOYALTY AT MHR BURGER’S DURING COVID-19 ENDEMIC Nur Nilam Sari Mohd Basir; Yuary Farradia; Amran Harun
International Journal of Multidisciplinary Research and Literature Vol. 1 No. 6 (2022): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

This paper aims to analyse the relationship of customer satisfaction and service quality toward customer loyalty at MHR Burger’s during Covid-19 endemic. Customer loyalty refers to a continuing emotional bond between you and your customer, manifested by a customer’s willingness to engage with and frequently purchase from you against your rivals. The main objectives of this study are to examine the relationship between customer satisfaction and services quality in MHR Burger’s during a Covid-19 endemic and secondly, to examine the mediator role of customer satisfaction between service quality and customer loyalty in MHR Burgers during a Covid-19 endemic. The variables involved in this study were perceived service quality, customer satisfaction, and customer loyalty. Samples of this study were customers of the MHR Burger’s restaurant in Malaysia. Quantitative method is used to analyse the relationships within variables. This research examined 250 respondents by spreading the online questionnaires that were analysed by using Structural Equation Model method. To collect the data, this study used convenience-sampling method. Study data were analyzed using SPSS software version 26 and Microsoft Excel. The results concluded that there is positive relationship between service quality with customer satisfaction and customer loyalty in which customer satisfaction has significant role as a mediator between service quality and customer loyalty at MHR Burger’s during Covid - 19 endemic

Factors Affecting Male Consumer Online Buying Behaviour Kausar Jiwa; Amran Harun; Yuary Farradia; Noreina Nasir; Nur Aniza Quantaniah Jusoh
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 2 No. 3 (2022): September 2022
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Online shopping today has become a way of life for people worldwide as they spend so much at the workplace rather than at home with family. Importantly, even though males have been more willing to engage in e-commerce than females, there is still a lack of information and studies emphasizing male online behavior. Thus, this study aims to identify how time-saving and technology influence purchasing behavior among male online consumers. In addition, this study used a quantitative method by using an online survey of 384 male online shoppers at four different platforms: Facebook, Instagram, WhatsApp, and Shopee. Each platform used quota sampling, snowball sampling, and convenience sampling methods. Statistical Packages for Social Science (SPSS) software was used to analyze data from the survey. The multiple regression analysis indicated that one factor has a significant relationship with male online purchase behavior: time-saving. This finding is essential for marketers to ease the use of online shopping platforms to save more time and encourage more males to purchase online. This study is also essential for the researcher to deeply understand the factors affecting male consumers' online buying behavior

THE EFFECT OF E-WOM IN INSTAGRAM ON TRUST AND PURCHASE INTENTION TO MOUNT DAGO, BOGOR Andrianto, Nizam Mohammad; Diposumarto, Ngadino Surip; Farradia, Yuary
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 2 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i2.290

Information spreads rapidly through social media, especially as the number of social media users in Indonesia continues to increase yearly. This is an essential concern for managers of tourist destinations, especially in terms of purchasing interest, which has also increased in recent years. Information disseminated between social media users commonly referred to as e-WOM is thought to influence travel purchase intention. Therefore, the researcher intends to see the extent to which e-WOM on Instagram affects Trust and interest in purchasing tours to Mount Dago, Bogor. This research is quantitative research with explanatory research methods. The sampling technique used in this research is non-probability sampling with accidental sampling technique, where the respondents in this study are visitors to Mount Dago who use Instagram and are interested in visiting Mount Dago. This questionnaire was distributed via Google Forms, then the data was processed using SmartPLS 3. Of the 120 respondents, the results showed that the effect of the e-WOM variable on Purchase Intention is significant because the t-statistic value> 1.96, which is 11,357> 1.96. This means that the e-WOM variable affects Purchase Intention. Meanwhile, the Trust variable significantly affects Purchase Intention, indicated by the t-statistic value> 1.96, which is 7,280> 1.96. This means that Trust has a significant influence on Purchase Intention. This research provides important implications for tourism managers of Mount Dago to manage e-WOM information on social media well to increase consumer trust and encourage their purchase interest

PENGENALAN PEMASARAN DIGITAL DAN LAPORAN KEUANGAN BAGI PELAKU UMKM DI DESA RANCABUNGUR KABUPATEN BOGOR Farradia, Yuary; Hadi, Delta; Prasetyo, Buntoro Heri; Supriyanto, Joko
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 4 No. 2 (2024): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v4i2.153

Managing business of Micro, Small, and Medium Enterprises (MSMEs) needs to balance between the marketing effort and financial management in term of financial report toward MSMEs sustainability. The MSMEs needs to up grade their marketing effort through implementing various digital marketing programs. On the other side, managing business also needs proper financial report. MSMEs at Rancabungur Village, Bogor District still facing problem on both marketing and financial report. A community service was conducted to improve the skill of MSMEs through introduction program of marketing digital and making a simple financial report. About 20 MSMEs participants joined the workshop to understand the marketing digital and financial report at Rancabungur Village. Trough this workshop, participants were educated the best practice in utilizing various social media in digital marketing and also has introduction practice on creating the simple financial report of their particular business. Further workshop recommendation about creating content on socia media marketing as well as creating the profit and loss statement of the business are needed in future workshop series

The Influence Of Service Quality And Product Quality To Customers Satisfaction And Their Effects To Customers Loyalty On The Customers Of Waroeng Ngangeni, Andaru Jaya Makmur Company Tresiani, Yunita Dwi; Farradia, Yuary; Hannan, Sufrin
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 2 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i2.10718

This study aimed investigate to know that influence of service quality and product quality on customers satisfaction in shaping customers loyalty of Rumah Makan Waroeng Ngangeni. By using proporsioal sampling, there are 40 total samples who are the consumers of Rumah Makan Waroeng Ngangeni. Descriptive analysis and path analysis are used as data analysis techniques. The data are collected through questionnaire. The result of this research shows that: service quality has significant effects on customers satisfaction; product quality has significant effects on customers satisfaction, service quality has significant effects on customers loyalty; product quality has significant effects on customers loyalty; customers satisfaction has significant effects on customers loyalty; service quality has significant effects on customers loyalty through customers satisfaction; and product quality has significant effects on customers loyalty through customers satisfaction. Thus, Rumah Makan Waroeng Ngangeni had better to continue to improve their service quality and product quality. So that, it will influence Customers Satisfaction and customers will continue to become loyal.

Co-Authors Agref Valendra Putra Amran Harun Andrianto, Nizam Mohammad Dahana, Wirawan Dony Fatari Hadi, Delta Hamir, Mohd Indra Bin Harun, Amran Indra Kusumawati Iriandy, Wahyu Ismunandar Jayawarsa, A.A. Ketut Joko Supriyanto Kausar Jiwa Kencana, Putri Nilam khaeruman Laila Irawati Laksono, Gigih Andi Maged Othman, Bestoon Abdul Mamay Komarudin Mora Mora Ngadino Surip Diposumarto, Ngadino Surip Noreina Nasir Nur Aniza Quantaniah Jusoh Nur Nilam Sari Mohd Basir Prasetyo, Buntoro Heri Ramdani, Siti Hidajati Ramon Hurdawaty Sufrin Hannan Tresiani, Yunita Dwi Wahyu Widodo Yurcel, Ade Said

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