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All Journal Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance Jurnal Ilmiah Pengabdian Kepada Masyarakat Indonesian Journal of Thousand Literacies International Research of Multidisciplinary Analysis Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH)
Achmad Nashrudin Priatna
Universitas Bina Bangsa
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THE USE OF TERMS AND SENTENCES CONTAINING THE MEANING OF CRITICAL DISCOURSE BY OPINION LEADER IN LEGAL LANGUAGE IN THE CASE OF THE POLICY ON THE USE OF THE COVID-19 VACCINE Achmad Nashrudin Priatna
Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance Vol. 2 No. 1 (2022): Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bureau.v2i1.111

Abstract

This article aims to discuss the discourse conveyed by the opinion leader regarding the policy on the use of the covid 19 vaccine. This article uses a qualitative method with critical discourse analysis and to access and retrieve data in the narrative displayed by online media using N Capture on the N Vivo 12 plus. The conclusion is that critical discourse by opinion leaders shows the existence of an ideology of interest, such as business vaccines or monopoly vaccines originating from one country, so the term "hammer and sickle vaccine" appears. There are manipulative deconstructions, such as the term “vaccine drama”. Although the social practices carried out by opinion leaders in the critical discourse, there are also constructive ones, such as support for domestically produced vaccines and free vaccines. Thus, the social practices carried out by opinion leaders are not completely destructive in dismantling the dominant discourse related to the Covid-19 vaccine. There are several policies that have the support of opinion leaders
WACANA POLITIK PADA PIDATO ANGGOTA PARLEMEN INDONESIA TENTANG PENANGANAN COVID 19 Achmad Nashrudin Priatna
Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance Vol. 2 No. 2 (2022): Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bureau.v2i2.112

Abstract

Communication as the essence of interaction between people plays an important role in all aspects of life, including politics. The view that communication includes politics, presumably understandable, because politics is all-present (ubiquitous) and multi-dimensional. Political communication, in practice can take the form of speech, public speaking or rhetoric. And when it comes to political communication in its various forms, our attention will be drawn to the various colors of the speeches of legislators (in this paper the author mentions lawmakers). There are three indicators analyzed, by using Aristotle's rhetorical theory, namely Ethos, pathos and Logos. This paper uses a qualitative method which is considered as a written analysis of words related to ideas, ideas, beliefs, feelings, habits and behaviors of human Walliman in (Akbar, 2021).  The analysis used by the authors is descriptive analytical to provide an overview of how the perspectives of lawmakers (in other terms, legislators) view the functioning of the state and government in the covid 19 vaccination program. Meanwhile, the data analysis technique in writing this article departs from an explanation (Creswell, 2014) which focuses on data analysis through data organization, reading and recording, as well as description, clarification, and interpretation (Agustino, 2020). The result is that MPs' speeches on Indonesia's Covid 19 handling policies are largely determined by their position, whether from government-supporting parties or the opposition
MEMPERKUAT PEMASARAN PENJUALAN PRODUK UMKM MELALUI PEMANFAATAN MEDIA SOSIAL: Studi di Desa Curug Sulanjana Kabupaten Serang Rizqi Fitrianti; Achmad Nashrudin Priatna; Gusti Hidayatulloh
JIPAM : Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 1 No. 3 (2022): JIPAM : Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (306.971 KB) | DOI: 10.55883/jipam.v1i3.29

Abstract

The MSME seminar for MSME actors in Curug Sulanjana Village was based on the problem of the lack of use of social media as a product marketing strategy. The implementation of the MSME Seminar is a synergy between Bina Bangsa University students in the Student Work Lecture (KKM) Group 47, Community Service Lecturer Team (PkM), village officials and marketing consultants for MSME products which were attended by 12 groups of MSMEs for culinary products and 1 group of MSMEs. handicraft products in Curug Sulanjana Village. The activity was carried out in 1 meeting with a duration of 5 hours. This service concludes that social media plays an important role in strengthening the marketing strategy of MSME products in Curug Sulanjana Village, especially during the Covid-19 pandemic which is all-limited and all-digital. The use of social media has proven to be an effective supporting tool for MSME businesses during the Covid-19 pandemic, with a note that creativity is still needed for packaging messages in product promotions. Therefore, it is important for MSMEs to understand and add insight into digital marketing strategies
LEGAL REFORM (TRADE) SPECIAL STUDY ON THE NEED FOR THE ANTI MONOPOLY ACT OR UNFAIR BUSINESS COMPETITION POST THE JOB CREATION LAW Enjum Jumhana; Achmad Nashrudin Priatna
International Research of Multidisciplinary Analysis Vol. 1 No. 1 (2023): International Research of Multidisciplinary Analysis
Publisher : Nindikayla Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (175.943 KB) | DOI: 10.57254/irma.v1i1.6

Abstract

The business world is inseparable from fair and reasonable competition in business activities, so there is no central economic power for certain business sectors while remaining obedient to existing laws and regulations. Law Science does not see chaos but rather as a component of a system with a bond of legal principles. As a legal system, it contains orders and rules which constitute a unified whole of parts or elements that are interrelated to one another. In principle, in order to obtain maximum revenue, the business area is normal behavior as long as there are no monopolistic practices, but in reality, it is always colored by the power of unfair competition groups. Therefore it is not easy to interpret the meaning and causes of monopolistic practices which are the implementation of Law No.5  of  1999 which are directly re-lated to business activities as well as the economy of a nation
IBADAH HAJI SEBAGAI PERISTIWA KOMUNIKASI ANTARBUDAYA Achmad Nashrudin Priatna
Indonesian Journal of Thousand Literacies Vol. 1 No. 4 (2023): Indonesian Journal of a Thousand Literacy
Publisher : Nindikayla Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57254/ijtl.v1i4.46

Abstract

For Muslims, performing Hajj is a manifestation of the implementation of the pillars of Islam, especially the fifth pillar. Indeed, performing Hajj is commanded in the Holy Qur'an, but this pillar is emphasized on the capable Muslim ummah (manishtatho'a). Physically able (physically and spiritually healthy) and financially capable, considering that the cost of Hajj (ONH) is not small, even every year it always increases. Hajj is carried out only to the Haram land, namely Mecca and Medina located in the Kingdom of Saudi Arabia. Saudi Arabia as a cultural entity, certainly has its characteristics, both language (verbal and non-verbal communication). When Muslims carry out a series of Hajj, of course, open only Muslims from Indonesia, but all Muslims around the world, in accordance with the ratio or quota determined by the Kingdom of Saudi Arabia. Of course as an activity and there are events that accompany it, communication events of course. The communication event is an intercultural communication event because the participants involved in it have the slightest cultural differences. Especially in the momentum of Hajj, various races, nations, and ethnicities mingle in the same time and space. Various cultural differences among pilgrims often lead to misunderstandings that can be fatal. To eliminate these misconceptions, what pilgrims need to do is to realize the uniqueness of the culture of each person, nation, and ethnicity, not be trapped in ethnocentrism, and try to develop empathy
Dampak Kampanye Media Sosial Instagram dalam Mengubah Sikap Generasi Z terhadap Isu Politik Galuh Febriyanti; Achmad Nashrudin Priatna; April Laksana; Rizqi Fitrianti; Arfian Suryasuciramdhan
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6767

Abstract

The development of digital technology has fundamentally changed political communication patterns, especially among Generation Z who grew up in a social media ecosystem. This study aims to analyze the influence of political campaigns through Instagram on changes in political attitudes of students at the Faculty of Social and Political Sciences at Bina Bangsa University. This study uses an explanatory quantitative approach. Data collection techniques were carried out through a survey using a closed questionnaire, which was distributed to 100 respondents. Data were analyzed using a simple linear regression test with the help of SPSS software version 25. The results of the study indicate that political campaigns on Instagram have a significant influence on changes in students' political attitudes. The dimensions of attitudes influenced include attention to issues, understanding of political messages, and acceptance of certain ideas or figures. Based on these findings, it can be concluded that credible, relevant, and communicative digital campaigns have great potential in shaping the political orientation of Generation Z. Therefore, adaptive communication strategies are needed as well as strengthening political and digital literacy among students to encourage more critical and responsible political engagement.
Analisis Proses Komunikasi Organisasi dalam Penyusunan Standar Operasional Prosedur di Inspektorat Daerah Kota Serang Rian Fikri Teguh Imanto; April Laksana; Putri Handayani; Achmad Nashrudin Priatna; Arfian Suryasuciramdhan
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6840

Abstract

Standard Operating Procedures (SOPs) play a crucial role in creating consistency, efficiency, and accountability in governance. However, the process of developing SOPs within the bureaucracy often faces complex organizational communication challenges. This study aims to analyze the organizational communication process in developing SOPs at the Serang City Regional Inspectorate, focusing on the role of the Secretariat as the administrative coordination center. The method used was a qualitative case study approach, involving in-depth interviews with key informants, observation, and documentation analysis. The results indicate that organizational communication plays a crucial role in every stage of SOP development, from data collection and drafting, to cross-sector coordination, and document finalization. The Secretariat acts as a liaison between units, archives manager, and coordination meeting facilitator. However, obstacles identified include a top-down vertical communication pattern, differing perceptions between units, delays in information flow due to bureaucracy, and limited technology-based communication tools. Improvements were made through the establishment of cross-unit forums, communication training, and the use of online applications to strengthen two-way communication. The implications of this research indicate that increasing the effectiveness of organizational communication is a key factor in accelerating the process of preparing SOPs and supporting the creation of more responsive, efficient, and accountable governance.
Strategi Komisi Penyiaran Indonesia Daerah Banten dalam Pengawasan Konten Televisi Lokal Siti Nurul Aisyah; Achmad Nashrudin Priatna; Noerma Kurnia Fajarwati; Rizqi Fitrianti; Arfian Suryasuciramdhan
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6907

Abstract

This study aims to examine the communication strategies implemented by the Regional Indonesian Broadcasting Commission (KPID) of Banten in educating and engaging the public in monitoring local television content. The research employed a qualitative approach with a descriptive study method. Data collection techniques included in-depth interviews with KPID Banten commissioners and community members, observation of socialization activities, and document analysis. Data were analyzed through data reduction, data presentation, and conclusion drawing. The findings indicate that KPID Banten applies educational and participatory communication strategies through the socialization of the Broadcasting Behavior Guidelines and Program Standards (P3SPS), publications on social media, and public discussion forums. The community actively contributes by reporting broadcast violations and participating in media literacy activities. However, challenges such as low media literacy and limited understanding of broadcasting regulations remain obstacles. This study recommends enhancing collaboration among KPID, local governments, and community groups to strengthen participatory-based broadcast monitoring.
Co-Authors April Laksana Arfian Suryasuciramdhan Enjum Jumhana Fajarwati, Noerma Kurnia Fitrianti, Rizqi Galuh Febriyanti Gusti Hidayatulloh Putri Handayani Rian Fikri Teguh Imanto Siti Nurul Aisyah