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<![CDATA[SIMULACRUM MEDIA DI ERA POSTMODERN: Analisa Semiotika Jean Baudrillard dalam Narasi Iklan Kecantikan Dove Edisi ‘Dove Real Beauty Sketches’ ]]>
<![CDATA[Rizqi Fitrianti]]>
<![CDATA[ Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance Vol. 1 No. 2 (2021): Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance ]]>
Publisher : <![CDATA[Gapenas Publisher ]]>
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DOI: 10.53363/bureau.v1i2.29
<![CDATA[Female beauty has become a mass media commodity, so many women are exploited in ad impressions. As a result, women are often positioned as sign objects, not as subjects. In this postmodern era, where everything is no longer a single meaning, hyperreality in mass media becomes a commonplace. The problem raised to be the object of research in this study is a form of simulation by media actors in delivering messages and information in Dove ads ‘Dove Real Beauty Sketches’, thus becoming a hyperrealist show. This study aims to determine the simulation of language used by the media, and to know the extent to which hyperrealist that occurs can form the mindset of the audience into what is formed by the media. The method used in this research using semiotic analysis qualitatively. Data collection conducted by library study and narrative analysis using Jean Baudrillard simulation theory. From the research results obtained conclusion as follows: First, the simulation in the ad impressions is done in many forms, not only through language but also through high technology applications. The simulation has led the audience's mindset that the ads are real. Second, hyperrealist that occurs due to the simulation process that made the ad into the consumption of banalities which in the end still sell the product, not give the beauty education as the ad is conveyed]]>
<![CDATA[THE POWER OF NETIZEN +62: KONTRUKSI KONFLIK FENOMENAL DI MEDIA SOSIAL ]]>
<![CDATA[Eka Susilawati]]>;
<![CDATA[Rizqi Fitrianti]]>;
<![CDATA[Noerma Kurnia Fajarwati]]>
<![CDATA[ National Conference on Applied Business, Education, & Technology (NCABET) Vol. 2 No. 1 (2022): The 2nd National Conference on Applied Business, Education & Technology (NCABET ]]>
Publisher : <![CDATA[Universitas Bina Bangsa ]]>
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DOI: 10.46306/ncabet.v2i1.76
<![CDATA[Unlimited information exchange in the modern era presents a new name for the media user audience, one of which is netizen +62. In Indonesia, the power of netizens +62 cannot be doubted, especially in constructing a growing social reality issue that is shared on social media. This study aims to describe the pros and cons of the existence of netizens +62 studied from the point of view of communication. The study used a qualitative approach with virtual ethnographic methods. This study concludes that netizen +62 has a significant role in influencing the flow of information and interactivity on social media. Netizens +62 in this case are no longer just objects of information exposure, but play an active role in controlling the flow of information that occurs, so that they have the power to build their 'own' construction related to phenomenal conflicts that are shared on social media]]>
<![CDATA[Public Opinion on The Postponing the 2024 Election on Twitter Social Media by Online Media of Koran Tempo ]]>
<![CDATA[Rizqi Fitrianti]]>;
<![CDATA[April Laksana]]>
<![CDATA[ LEGAL BRIEF Vol. 11 No. 3 (2022): August: Law Science and Field ]]>
Publisher : <![CDATA[IHSA Institute ]]>
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DOI: 10.35335/legal.v11i3.365
<![CDATA[Mass media have a role in the formation of public opinion. Public opinion starts from several factors, one of which is a person's fear of having different opinions in society. For this reason, an individual will monitor the opinion that is formed dominantly in the general public, so that someone will be afraid to express an opinion according to his own expression, but an individual will adjust to become part of the dominant opinion. The problem that will be discussed in this research is the formation of public opinion related to the issue of the postponement of the 2024 Election which is rolling in the Koran Tempo Online Media, so that it becomes a dominant opinion that has an influence on the views and behavior of the audience. This study aims to determine the extent to which Koran Tempo has succeeded in turning the issue of the postponement of the 2024 election into a debatable public opinion. From this research, it is concluded that the media agenda created by online media Koran Tempo with frequency density can shape public opinion of the agenda for postponement of the 2024 election and the extension of the presidential term. Second, the formation of public attitudes and views due to the media exposure of Koran Tempo regarding the postponement of the 2024 election, so that various waves of pros and cons in the social media continue to roll.]]>
<![CDATA[People's Consumptive Behavior on the Reaction of Government Regulation to Fuel Price Increase ]]>
<![CDATA[Rizqi Fitrianti]]>;
<![CDATA[Ita Rosita Wahyiah]]>
<![CDATA[ LEGAL BRIEF Vol. 11 No. 5 (2022): Desember: Law Science and Field ]]>
Publisher : <![CDATA[IHSA Institute ]]>
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DOI: 10.35335/legal.v11i5.611
<![CDATA[The adjustment to the fuel price increase occurred again, this is the second time President Joko Widodo has made this policy. Various reactions that occur in society related to massive information in the media make various behavior changes that are quite significant. Among them are consumptive behaviors to obtain excessive products outside the main needs. The problem discussed in this study is the reaction caused by the exposure of information on a government policy. As well as feedback in the form of follow-up communication in the form of changes in community behavior and the phenomenon of rapid reactions that occur to these stimulants (news of fuel increases). This study aims to analyze the reaction of public behavior to the actions made by the government, in the form of fuel price increase policies, based on the S-R (Stimulus - Response) communication model. The method used in this study is an ethnographic method with a qualitative approach. The ethnographic method is carried out for the analysis of sociocultural life in the form of community behavior individually and in groups according to local culture. From this research, it can be concluded that government regulations set as government policies for adjusting fuel price increases can cause reactions in the community. The S-R communication model can show that the action of information in the media that the communicant receives as an organism, can give rise to a variety of direct reactions in return. Such as long queues and panic buying behavior.]]>
<![CDATA[Kain Tenun Baduy: Simbol Komunikasi Pariwisata Berbasis Kearifan Lokal ]]>
<![CDATA[Noerma Kurnia Fajarwati]]>;
<![CDATA[Eka Susilawati]]>;
<![CDATA[Rizqi Fitrianti]]>
<![CDATA[ Batara Wisnu : Indonesian Journal of Community Services Vol. 2 No. 1 (2022): Batara Wisnu | Januari - April 2022 ]]>
Publisher : <![CDATA[Gapenas Publisher ]]>
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DOI: 10.53363/bw.v2i1.131
<![CDATA[Baduy is one of the tribes located in the administrative area of ??Lebak Regency, Banten Province. The Baduy community is unique in terms of culture and ancestral values ??which upholds simplicity in every life. This community service activity is carried out by Bina Bangsa University in the context of the Tridharma of Higher Education and is a proof of the academic community's concern for the development of tourism communication. Baduy woven cloth is one of the local wisdom heritages of Baduy culture and the main product that makes Baduy known to outsiders]]>
<![CDATA[SOSIALISASI PENGEMBANGAN MEDIA DALAM PEMANFAATAN TV DIGITAL DI DESA BANYUMAS ]]>
<![CDATA[April Laksana]]>;
<![CDATA[Rizqi Fitrianti]]>;
<![CDATA[Ali Humadi]]>
<![CDATA[ JIPAM : Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 1 No. 3 (2022): JIPAM : Jurnal Ilmiah Pengabdian kepada Masyarakat ]]>
Publisher : <![CDATA[STAI Darul Qalam Tangerang ]]>
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DOI: 10.55883/jipam.v1i3.27
<![CDATA[In the development of technology in the era of globalization of the world, there are many developments of technology media and the migration of transitions from analog TV to digital TV communications that occur in this life. When time went by so fast after the impact of Covid-19 which was able to cripple the community's economy as well as a large social impact on the wider community, because a change in habits that started as normal became abnormal in social life so that everything turned into a new life (New Normal) by following changing times and forced to be ready to face a new life by innovating change by migrating to social media and digital technology. In order for the dissemination of media development in the use of digital tv in the village of Banyumas, where annual activities are usually held by Universities in Banten Province by conducting academic activities holding Student Work Lectures (KKM) conducted by Bina Bangsa University (UNIBA). A community service activity in the form of the University's tridharma, namely education, service, and research. As well as in the form of dedication carried out by a student to be able to develop media in the community, for the progress of a village that is indeed far from the touch of media and the benefits of digital technology]]>
<![CDATA[MEMPERKUAT PEMASARAN PENJUALAN PRODUK UMKM MELALUI PEMANFAATAN MEDIA SOSIAL: Studi di Desa Curug Sulanjana Kabupaten Serang ]]>
<![CDATA[Rizqi Fitrianti]]>;
<![CDATA[Achmad Nashrudin Priatna]]>;
<![CDATA[Gusti Hidayatulloh]]>
<![CDATA[ JIPAM : Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 1 No. 3 (2022): JIPAM : Jurnal Ilmiah Pengabdian kepada Masyarakat ]]>
Publisher : <![CDATA[STAI Darul Qalam Tangerang ]]>
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DOI: 10.55883/jipam.v1i3.29
<![CDATA[The MSME seminar for MSME actors in Curug Sulanjana Village was based on the problem of the lack of use of social media as a product marketing strategy. The implementation of the MSME Seminar is a synergy between Bina Bangsa University students in the Student Work Lecture (KKM) Group 47, Community Service Lecturer Team (PkM), village officials and marketing consultants for MSME products which were attended by 12 groups of MSMEs for culinary products and 1 group of MSMEs. handicraft products in Curug Sulanjana Village. The activity was carried out in 1 meeting with a duration of 5 hours. This service concludes that social media plays an important role in strengthening the marketing strategy of MSME products in Curug Sulanjana Village, especially during the Covid-19 pandemic which is all-limited and all-digital. The use of social media has proven to be an effective supporting tool for MSME businesses during the Covid-19 pandemic, with a note that creativity is still needed for packaging messages in product promotions. Therefore, it is important for MSMEs to understand and add insight into digital marketing strategies]]>
<![CDATA[Tourism communication and local wisdom of the baduy tribe ]]>
<![CDATA[Eka Susilawati]]>;
<![CDATA[Shulbi Muthi Sabila Salayan Putri]]>;
<![CDATA[Ganjar Kurniawan Ramdani]]>;
<![CDATA[Noerma Kurnia Fajarwati]]>;
<![CDATA[Rizqi Fitrianti]]>;
<![CDATA[Neni Yulianita]]>
<![CDATA[ The International Journal of Politics and Sociology Research Vol. 11 No. 2 (2023): September: Law, Politic and Sosiology ]]>
Publisher : <![CDATA[Trigin Publisher ]]>
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DOI: 10.35335/ijopsor.v11i2.122
<![CDATA[Baduy is one of the typical tribes in Indonesia. This study aims to examine changes in the communication of visitors and native Baduy in maintaining the local wisdom of typical indigenous tribes. This study uses a qualitative method. Data collection techniques were carried out through literature studies. Data analysis techniques use data collection, data reduction, data presentation, and data verification or drawing conclusions. The results of this study indicate that the cultural elements of the Baduy tribe in the midst of global developments are starting to change. It is important to involve stakeholders so that communication must be directed at each party so that all can play a role, accompany the development of regional potential, support the region both from an economic, cultural and educational point of view.]]>
<![CDATA[Gender perceptions in political speech: women and political style ]]>
<![CDATA[Rizqi Fitrianti]]>;
<![CDATA[Luis Fiska Rahayu]]>;
<![CDATA[Eli Apud Saepudin]]>
<![CDATA[ The International Journal of Politics and Sociology Research Vol. 11 No. 2 (2023): September: Law, Politic and Sosiology ]]>
Publisher : <![CDATA[Trigin Publisher ]]>
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DOI: 10.35335/ijopsor.v11i2.149
<![CDATA[The patriarchal culture in Indonesia has given women the image that they are only suitable for the domestic area, and men are the main actors in the household, as a head of household. This makes women less likely to have a career in life, especially in politics. So far, the affirmative policy on the 30% quota for women to participate in politics has brought women to continue to develop and move to play a role in the public space. The problem that will be discussed in this research is the stigma in society and the limitations of women's roles in the political arena that have been attached to patriarchy. In this research, it aims to bring women to a more open stigma, that women can have a role in the public space just like men. The method used in this research is the ethnomedia method with a descriptive qualitative approach. The ethnomedia method is used as a reference for researchers in collecting data in the mass media, which can provide references that can provide various long angles. From this research, it can be concluded that despite the inherent patriarchal culture in Indonesia, women today can have brilliant careers in the public sector. Some Indonesian women politicians have proven that women can also be role models, provide the right policies, have charisma in leading and be a good example for the society.]]>
<![CDATA[Digital literacy and communication privacy in cybermedia era ]]>
<![CDATA[Noerma Kurnia Fajarwati]]>;
<![CDATA[Eka Susilawati]]>;
<![CDATA[Rizqi Fitrianti]]>;
<![CDATA[Putri Handayani]]>;
<![CDATA[Meiby Zulfikar]]>
<![CDATA[ The International Journal of Politics and Sociology Research Vol. 11 No. 2 (2023): September: Law, Politic and Sosiology ]]>
Publisher : <![CDATA[Trigin Publisher ]]>
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DOI: 10.35335/ijopsor.v11i2.153
<![CDATA[The frenetic pace of technological advancements has altered how people interact with one another, including how frequently they access media. The purpose of this study is to examine the effects of digital literacy on communication privacy in the age of cybermedia. The research used SPSS analysis tools to conduct a quantitative approach and was based on communication privacy management theory. The study's subject was communication science students from Serang City universities, with a total of 200 respondents. The environment and socioeconomic status were found to play a significant role in the investigation of student communication privacy on social media. According to the findings of the research, the private space that exists in the age of cybermedia has encouraged individuals to interact with one another and become public consumption objects used by the media to generate reciprocity with the idea of profit and loss.]]>
