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All Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA)
Diana Leli Indratno
STIE Isti Ekatana Upaweda, Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effect Of Healthy Lifestyle And Word Of Mouth On Purchase Decision Supplement Product Post Pandemic Covid 19 Shalahuddin; Lalu Supardin; Diana Leli Indratno; Heru Kuncorowati; Heru Noor Rokhmawati
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 5 No. 3 (2022): November 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37112/bisman.v5i3.2297

Abstract

This study aims to examine the effect of healthy lifestyle and word of mouth on purchase decision supplement product post pandemic Covid-19. The number of respondents in this study were 100 respondents. Sampling was done by purposive sampling technique. This study uses multiple linear regression analysis technique with SPSS as an analytical tool. The results of multiple linear regression test indicate that: (1) Healthy lifestyle partially has a significant effect on purchase decision supplement product post pandemic pandemic Covid-19 at Yogyakarta. (2) Word of mouth partially has a significant effect on purchase decision supplement product post pandemic pandemic Covid-19 at Yogyakarta. (3) Healthy lifestyle and word of mouth simultaneously have a significant effect on purchase decision supplement product post pandemic pandemic Covid-19 at Yogyakarta
THE EFFECT OF STORE ATMOSPERE AND WORD OF MOUTH ON PURCHASE DECISION AT SAKOLA Diana Leli Indratno; Lalu Supardin
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 1 No. 4: Juli 2022
Publisher : Bajang Institute

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Abstract

Penelitian ini bertujuan untuk menguji pengaruh store atmosphere dan word of mouth terhadap keputusan pembelian di SAKOLA. Reponden dalam penelitian ini adalah konsumen SAKOLA di Yogyakarta. Jumlah responden dalam penelitian ini sebanyak 100 responden. Pengambilan sampel dilakukan dengan teknik purposive sampling. Penelitian ini menggunakan teknik analisis regresi linier berganda dengan SPSS sebagai alat analisis. Hasil uji regresi linier berganda menunjukkan bahwa: (1) Store atmosphere secara parsial berpengaruh signifikan terhadap terhadap keputusan pembelian di SAKOLA. (2) Word of mouth secara parsial berpengaruh signifikan terhadap terhadap keputusan pembelian di SAKOLA. (3) Store atmosphere dan word of mouth secara simultan berpengaruh signifikan terhadap terhadap keputusan pembelian di SAKOLA
Co-Authors Heru Kuncorowati Heru Noor Rokhmawati Lalu Supardin Shalahuddin