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All Journal Academy of Education Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA)
Diana Leli Indratno
STIE Isti Ekatana Upaweda, Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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The Effect Of Healthy Lifestyle And Word Of Mouth On Purchase Decision Supplement Product Post Pandemic Covid 19 Shalahuddin; Lalu Supardin; Diana Leli Indratno; Heru Kuncorowati; Heru Noor Rokhmawati
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 5 No. 3 (2022): November 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37112/bisman.v5i3.2297

Abstract

This study aims to examine the effect of healthy lifestyle and word of mouth on purchase decision supplement product post pandemic Covid-19. The number of respondents in this study were 100 respondents. Sampling was done by purposive sampling technique. This study uses multiple linear regression analysis technique with SPSS as an analytical tool. The results of multiple linear regression test indicate that: (1) Healthy lifestyle partially has a significant effect on purchase decision supplement product post pandemic pandemic Covid-19 at Yogyakarta. (2) Word of mouth partially has a significant effect on purchase decision supplement product post pandemic pandemic Covid-19 at Yogyakarta. (3) Healthy lifestyle and word of mouth simultaneously have a significant effect on purchase decision supplement product post pandemic pandemic Covid-19 at Yogyakarta
THE EFFECT OF STORE ATMOSPERE AND WORD OF MOUTH ON PURCHASE DECISION AT SAKOLA Diana Leli Indratno; Lalu Supardin
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 1 No. 4: Juli 2022
Publisher : Bajang Institute

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Abstract

Penelitian ini bertujuan untuk menguji pengaruh store atmosphere dan word of mouth terhadap keputusan pembelian di SAKOLA. Reponden dalam penelitian ini adalah konsumen SAKOLA di Yogyakarta. Jumlah responden dalam penelitian ini sebanyak 100 responden. Pengambilan sampel dilakukan dengan teknik purposive sampling. Penelitian ini menggunakan teknik analisis regresi linier berganda dengan SPSS sebagai alat analisis. Hasil uji regresi linier berganda menunjukkan bahwa: (1) Store atmosphere secara parsial berpengaruh signifikan terhadap terhadap keputusan pembelian di SAKOLA. (2) Word of mouth secara parsial berpengaruh signifikan terhadap terhadap keputusan pembelian di SAKOLA. (3) Store atmosphere dan word of mouth secara simultan berpengaruh signifikan terhadap terhadap keputusan pembelian di SAKOLA
Building a Sustainable School Reputation through Quality Management, A Study at SMP Negeri 7 Yogyakarta Sapto Pamungkas; Diana Leli Indratno; Heru Kuncorowati
Academy of Education Journal Vol. 17 No. 1 (2026): Academy of Education Journal
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/aoej.v17i1.3346

Abstract

School reputation is a strategic asset in the modern education ecosystem in the information age. Schools with a good reputation will attract quality inputs (students, teachers, resources) to be processed into high-quality outputs in a continuous quality management cycle. This study aims to analyze the influence of quality management, consisting of the following elements: quality of the learning process, teacher competence, quality of administrative services, and good governance, on the formation of school reputation. The study was conducted using a quantitative approach through an online survey of 100 respondents, including teachers, staff, parents, and students at a high school in Yogyakarta City. The sample was taken purposively. Multiple linear regression statistical analysis was used for data analysis. The results of this study found a positive influence of quality management, reviewed in the elements of the learning process, teacher competence, quality of administrative services, and good governance, on school reputation. The results of this study provide insight for practitioners and academics in developing a sustainable school reputation through school quality management.
Co-Authors Heru Kuncorowati Heru Noor Rokhmawati Lalu Supardin Sapto Pamungkas Shalahuddin