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All Journal Kinerja MBR (Management and Business Review) LOYALITAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Bisnis Jayakarta Reswara: Jurnal Pengabdian Kepada Masyarakat MALLOMO: Journal of Community Service Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Sivitas : Jurnal Pengabdian dan Pemberdayaan Masyarakat
Cahyani Pratisti, Cahyani
Universitas Gadjah Mada
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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HALAL MARKETING AND FINANCIAL PERFORMANCE: STUDY IN COSMETIC COMPANIES IN INDONESIA Pratisti, Cahyani; Maryati, Sri
KINERJA Vol 23, No 1 (2019): KINERJA
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (612.106 KB) | DOI: 10.24002/kinerja.v23i1.2123

Abstract

This study aims to prove the empirically relationship between halal marketing (halal labelling and hijabista celebrity endorsement) with financial performance. The independent variable is halal labeling and hijabista celebrity endorse, while the dependent variable is financial performance. This research was conducted in Indonesia, spread across five cities such as: Jakarta, Lampung, Bali, West Sulawesi, and Aceh with samples of PT. Paragon Technology and Innovation and PT. Sari Ayu., Tbk. Survey methods and 51 questionnaires used in this research. The result shows that halal labelling has no effect on financial performance, while hijabista celebrity endorse has an effect on financial performance.Keywords: halal labeling, hijabista celebrity endorse, and financial performance
Pemanfaatan Aplikasi Krealogi Guna Optimalisasi Proses Bisnis UMKM Al-Farizi Tapis Lampung Pratisti, Cahyani; Wahyuningsih, Yusminar; Riyana, Evi Desi
LOYALITAS: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2024): Mei 2024
Publisher : IAI Darussalam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/loyalitas.v7i1.2995

Abstract

MSMEs AL Farizi Tapis is one out of the MSMEs within the province of Lampung whose method of listing orders, stock, and bookkeeping is done physically and never makes even a business report. The problem is that MSME’s decline order. The problem that occurs is that MSMEs refuse orders because there are no raw materials or the time to purchase raw materials takes a long time, as well as the processing time which is felt to be tight so there is concern that the filter craft will not be on time. Apart from that, bookkeeping which is done manually is also difficult because it often happens that people forget to record or there are missing notes regarding orders and transactions. MSMEs have never carried out warehouse management so they don't know what stock of raw materials is still available or has run out. A simple integrated application is needed that can help MSMEs organize production schedules, order recording, transaction records, warehouse management, and financial reports to optimize MSME business processes. The service used Participatory Action research and training methods. After carrying out service, MSMEs can use the Krealogi application so they can minimize incorrect recording or loss of order records or sales transactions, missed production plans, and the absence of financial reports.
Potensi brand personal identity dalam keputusan pembelian konsumen generasi Z pada produk H&M di Indonesia Asrini, Wayan; Pratisti, Cahyani
MBR (Management and Business Review) Vol 8 No 1 (2024): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v8i1.10005

Abstract

This research aimed to investigate a broader perspective regarding a customer's perceived value through indicators and fashion involvement towards its purchasing decisions with brand personal identity as a moderating variable. Using quantitative research with an associative approach, the research sample of H&M consumers in Indonesia aged 16- 27-year-old male and female, and have purchased products wether offline or online, as many as 119 respondent, Samples were taken using purposive sampling technique. Data analysis method used Structural Equation Modeling - Partial Least Square (SEM-PLS). The results showed that customer perceived value and fashion involvement partially affected brand personal identity. Brand personal identity affected buying decisions. Customer perceived value and fashion involvement partially affected buying decisions mediated by the brand’s identity. This research implied H&M to increase customer perceived value, fashion involvement, and brand personal identity of the product through maintaining consistent product quality, offering appropriate prices with product quality.
PEMBERDAYAAN EKONOMI IBU RUMAH TANGGA DI DESA PURWODADI DALAM MELALUI EKONOMI KREATIF BEADS.IN pratisti, cahyani; Wahyuningsih, Yusminar; Sutadipraja, Edwin; Rosananda, Shella
MALLOMO: Journal of Community Service Vol 4 No 1 (2023): Desember-Mei
Publisher : Universitas Muhammadiyah Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55678/mallomo.v4i1.1341

Abstract

The majority of housewives in Purwodadi Village, Tanjung Sari District, Lampung Province are craftsmen of tapis, knitting, wayang, and dancing costumes. The problem faced is that housewives only work when there are orders. Creative economic resources are needed through other handicrafts to earn additional income. Currently, the trend for bead creations is increasingly developing and is available in various marketplaces. Training in bead creation skills and how to market them is needed to increase the income of housewives so that they are more empowered. The method used is Participatory Rural Appraisal. After training, housewives can make beaded creations and market them through exhibitions and social media Instagram. After the training, there were 8 sales of tissue box creations and this provided additional income for housewives in Purwodadi Dalam Village. Other creative economic skills training is needed so that housewives in Purwodadi village become more skillful.
Trashion: Upaya Pengurangan Limbah Plastik dan Peningkatan Nilai Ekonomis Bagi Ibu Rumah Tangga Pratisti, Cahyani; Yuniastuti, Rina Milyati; Wahyuningsih, Yusminar
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 1 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v6i1.5075

Abstract

Ibu-ibu rumah tangga di sekitar objek wisata Batu Putuk memiliki sampah plastik dari rumah tangga dan para wisatawan yang belum dikelola dengan baik. Hal tersebut menimbulkan beberapa kerugian seperti polusi bau dan visual serta menjadi sumber penyakit. Hal tersebut dikarekan ibu-ibu rumah tangga tersebut belum mengetahui bahaya sampah plastik dan cara mengolah sampah plastik. Kegiatan pengabdian ini bertujuan untuk memberikan pemahaman dan peningkatan kesadaran mengenai bahaya sampah plastik, berbagai jenis dan pengolahan sampah plastik serta melatih ibu-ibu rumah tangga untuk membuat kreasi dari sampah plastk jenis PET menjadi produk trashion yang bernilai jual. Metode yang digunakan adalah penyadaran dan peningkatan pemahaman, pelatihan, serta penyuluhan kepada 15 orang ibu rumah tangga di sekitar objek wisata Kelurahan Batu Putuk. Terjadi peningkatan pemahaman mengenai jenis-jenis sampah plastik dan cara pengolahannya serta peningkatan keterampilan membuat kreasi berbahan dasar sampah plastik menjadi goodie bag, tempat tissue, dompet, dan bunga. Faktor pendorong keberhasilan program adalah peserta yang sudah memiliki keterampilan menjahit dan membuat pola sedangkan faktor penghambat adalah keterampilan menjahit yang minim. Peserta juga tertarik untuk membuat perkumpulan pembuat kreasi sampah plastik dan menjualnya
MENINGKATKAN MINAT KUNJUNG ULANG WISATAWAN MELALUI PENERAPAN EXPERIENTAL MARKETING PADA OBJEK WISATA BUATAN DI BANDAR LAMPUNG Pratisti, Cahyani; Anggraini, Anggraini; Wahyuningsih, Yusminar
Jurnal Manajemen & Bisnis Jayakarta Vol 6 No 01 (2024): Vol. 06 No. 01 Juli 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53825/jmbjayakarta.v6i01.280

Abstract

ABSTRACT Intention to revisit is an essential indicator for managers of tourist attractions, tourism activists, and tourism offices in a country. As we know, the income from the tourism sector is quite large for Indonesia and continues to grow. One kind of tourist attraction that could be develop is an artificial tourist attraction. One method to attract tourists that are widely developed is experiental marketing. This method was adopted in various provinces in Indonesia such as Bali, Bandung, and Yogyakarta, but unfortunately not yet in Lampung. This survey of 150 tourists used purposive sampling aims to see the effect of experiential marketing which included sense, feel, think, act, and related to the tourists' revisit intention in Lembah Hijau. Multiple regression and descriptive analysis showed that only thinking and relate affected tourists' revisit intentions. We found that with only a little research on experiential marketing in Indonesia, especially in Lampung Province, further development in terms of methods, analytical tools, and breadth of objects and subjects is widely open for the development of experiental marketing in the tourism sector of Indonesia and Lampung province of course. Keywords: Re-visit Intention, Experiental Marketing, Artificial Tourist Attraction, Tourism.
Membangun Ekonomi Sirkular: Pelatihan dan Pendampingan Daur Ulang Sampah Plastik bagi Masyarakat Desa Wahyuningsih, Yusminar; Pratisti, Cahyani; Yuniastuti, Rina Milyati; Wijayanti, Yoan Budi
Sivitas : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 5 No. 2 (2025): Jurnal SIVITAS : Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Muttaqien Publishing Pusat Penelitian dan Pengabdian kepada Masyarakat STAI DR. KH.EZ. Muttaqien Purwakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52593/svs.05.2.05

Abstract

One of the potential objects to be developed in the circular economy era is household plastic waste. Housewives around the Batu Putuk tourist attraction have plastic waste from household that have not been managed properly. This causes several losses such as odor and visual pollution and becomes a source of disease. This is because housewives do not know the dangers of plastic waste and how to process plastic waste. This service activity aims to provide understanding and increase awareness about the dangers of plastic waste and various types of processing of plastic waste, as well as train housewives to make creations from PET-type plastic waste into valuable products. The method used was awareness and increased understanding, training, and counseling to 20 housewives around the Batu Putuk Village tourist attraction. There was an increased understanding of the types of plastic waste and how to process it. There was an increased skill in making creations from plastic waste into goodie bags, tissue holders, wallets, and flowers. The driving factor for the program's success is the participants who already have sewing and patternmaking skills. In contrast, the inhibiting factor is the minimal sewing skills. Participants were also interested in creating an association to make plastic waste.
Pengaruh Content Marketing dan Copywriting Terhadap Minat Menggunakan Jasa Sumberjaya Automotive Center Pratisti, Cahyani; Wahyuningsih, Yusminar; Yuniastuti, Rina Milyati; Ananda, Muhammad Gilang Rizki
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 5 No. 2 (2025): Juli
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v5i2.6525

Abstract

Penelitian ini bertujuan mengetahui pengaruh content marketing dan copywriting Instagram terhadap Minat beli di Sumberjaya Automotive Center Bandar Lampung. Populasi yang dipilih dalam penelitian ini adalah follower Instagram akun Sumberjaya Automotive Center. Metode penarikan sampel yang digunakan dalam penelitian ini adalah sampel adalah non probability sampling dengan menggunakan teknik purposive sampling yang dimana pengambilan sampel berdasarkan pada kriteria-kriteria tertentu. Jumlah respoden dalam penelitian ini berjumlah 200 responden. Jenis Penelitian ini bersifat kuantitatif asosiatif dengan mengunakan metode analisis regresi linear berganda. Uji hipotesis menggunakan uji t dan uji F. Hasil analisis menyatakan bahwa content marketing dan copywriting berpengaruh terhadap minat beli secara parsial maupun simultan pada konsumen Sumberjaya Automotive Center Bandar Lampung.
Co-Authors Ananda, Muhammad Gilang Rizki Anggraini Anggraini Asrini, Wayan Rina Milyati Yuniastuti Riyana, Evi Desi Rosananda, Shella Sri Maryati Sutadipraja, Edwin Wahyuningsih, Yusminar Wijayanti, Yoan Budi